Shanghai Textile Brand Must Make Good Fashion Brand If It Wants To Achieve Great Development.

"12th Five-Year" is about to start. As Shanghai strives to take the lead in pformation, how will the vast majority of state owned enterprises go to innovation?

"Shanghai national capital": during the "11th Five-Year", Shanghai textile (Group) Co., Ltd. (hereinafter referred to as Shanghai textile) has made good achievements in the production and trade of brand textiles. It has become an important grab for the internal and foreign trade of Shanghai textile linkage. In addition, the high-end independent brand including "Prolivon" has also been developed.

How will the future group orientate its own brand?

To achieve great development in Shanghai textile brand, first we need to enhance the new value of products and display the old brand new style, such as the "three gun" brand. We are creating the brand image of China's "fashion underwear experts". We must strive to form the largest Chinese middle grade underwear integrated brand group in 12th Five-Year; and the group's "Min Guang" brand will build the whole product line with MGHOME as the core of construction, and form a "one-stop" series of brand and channel brand of civilian light household products, making it a famous brand of domestic household textiles. "Conch" brand should further highlight the Shanghai characteristics of "Shanghai design, Shanghai process and Shanghai culture", and become the leading brand of the domestic fashion trend of shirts, and restore the first place of the market trend of the shirt Market in Shanghai. Shanghai textile

"Shanghai state capital": now the group's fashion new brand Prolivon has appeared, and the market feedback is very good. How can we create a new brand of fashion in the future and form a new business highlight?

Shanghai Textile: the fashion brands that we currently refer to include Prolivon fashion clothing brand and EY popular fashion brand. According to the concept, Prolivon fashion clothing brand will become a famous domestic clothing brand that represents Shanghai's high-end textile manufacturing industry level and corporate fashion image and has a certain reputation in the market. EY popular fashion dress has become a popular fashion brand that can dominate certain fashion trends and occupy a certain market share in the young women's clothing market.

In addition, we will also adopt the hypermarket style.

On the innovation of operational mode, by 2015, Shanghai textile gradually built up a multi-media sales channel platform based on network and TV media, forming a brand with a certain market awareness.

Develop international brand agency business, form brand new business group, become an agent of international brand.

Shanghai state assets: as an important support for future "technology and fashion" strategy, what preparations has Shanghai textile made for the future brand strategy?

Shanghai Textile: according to the planning of the group, brand strategy will focus on effective resources such as scientific research, design, manufacturing, foreign trade, talent, real estate, capital and so on.

During the "12th Five-Year" period, 20 million yuan per year was planned to focus on the construction and development of new brands.

First, we should strive to upgrade the old brand, and find a new fashion positioning in the competitive market environment, and further consolidate and expand the market share. Two, we will fully develop new brand building work, and create three brands of high-end apparel, mass fashion and mass entertainment leisure. We will occupy three levels of brand clothing market. We will gain a good reputation and influence while exploring the feasible profit mode and operation mode.

In addition, from the perspective of integrating fashion resources, Shanghai textile is the leader of Shanghai fashion industry in the future. The fashionable elements precipitated over the years are the powerful guarantee for strategic pformation, which is the ability of scientific research and development.

Taking the Central Academy of textiles as the core, we focus on the research and development of the performance and function of the products, and support the internal quality of the products; two, the ability of product design.

While integrating and playing the role of the existing master studio and original design team, we should pay attention to learning new ideas and new ways of Chinese and foreign design, and inviting in and introducing social design talents, so as to enrich and enhance the design team's capabilities. Three, brand marketing capability.

We should set up a professional planning and marketing team for brand marketing, actively develop brand agents and designer brand cultivation business, lay the foundation for the development of Shanghai's textile brand; four, media synergy.

While making good use of resources such as "Monday Festival", fashion show, fashion magazines and other resources, we should strengthen the brand influence and advance the brand market share with the resources such as star channel and related media.

State owned capital of Shanghai: what is the development goal of the "12th Five-Year" period in the fashion industry sector?

Shanghai Textile: the development of Shanghai textile fashion industry is a fast access to the modern service industry of the city. During the "12th Five-Year" period, we will further rely on the existing industrial foundation and advantages of the group, and strengthen the construction of a fashion channel such as "Monday Festival", brand operation, fashion education, fashion communication, industrial service park, etc., to build a comprehensive service platform for China's textile and garment industry, and become the most efficient and influential provider of comprehensive services for the development of fashion textile industry in China.

"Shanghai state capital": Shanghai textile fashion industry development Co., Ltd. as the platform of Shanghai fashion brand, which specific aspects will promote the development of the industry and lead the Shanghai fashion industry to a higher level?

Shanghai Textile: we mainly promote the new brand building and strategic pformation of Shanghai's textile fashion from the following three aspects:

First, continue to create a grand ceremony of clothing culture, and build a master exchange platform.

Specifically, by the year 2015, the Shanghai International Garment Culture Festival sponsored by the Shanghai Municipal People's government and Shanghai textile has truly become a professional function of "conducting, publishing, exchanging and upgrading", playing a professional Chinese fashion event to promote industrial development, promote trade circulation and lead the fashion trend.

The fashion week in Shanghai occupies a place in the world fashion distribution area. It takes "integration" to form its positioning characteristics, striving to make it the top of China in terms of scale, quality and influence.

Two, by 2015, the "Shanghai international fashion show MODESHANGHAI" became the most professional exhibition platform with the market awareness rate and reputation in the nationwide fashion show.

At the same time, while making further efforts to do well the existing print publications, we will create a professional fashion media publishing network platform for the first fashion industry in Shanghai.

The three is to develop the urban landmark Park and improve the carrier of fashion development. By 2015, the industrial function of the modern service gathering area with the core theme of cultural creativity, fashion and creativity, textile and garment industry hatching, foreign trade and outsourcing services will be developed. The city level creative park will be maintained at more than 15%, with 4 to 5 of the fashion landmark Park 4.