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Domestic Clothing Brands Begin To Explore Overseas Online Shopping Market

2011/1/6 18:02:00 52

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On the afternoon of January 5th, domestic clothing brands began to explore overseas online shopping market.

It is reported that dream bazaar,

Bossini

Giordano and other companies have worked with eBay to expand overseas markets through eBay.

As the world's leading female fashion online shopping brand, Meng bausa has created an e-commerce legend with annual sales of over 100 million, customer satisfaction of 90%, and replacement rate of less than 3%.

Through this cooperation, eBay will become one of the main channels for overseas sales of dream bazaar.

"At present, overseas sales can reach US $50 thousand per month through dream bazaar's own website."

"We will further accelerate the expansion of overseas markets by using cooperation with eBay and making use of its wide coverage and massive users," Meng bazaa said.

In 2011, Meng bausa's overseas sales volume is expected to exceed 10 million yuan.

For this cooperation, Wen Zhuojie, manager of e-commerce Department of burlung, said: "at present,

Bossini

The business has covered about thirty countries and regions in the world. Among them, Hongkong, mainland China, Taiwan, Singapore and Malaysia are the five core markets. The positioning of the international brand determines that it is imperative for enterprises to expand in the European and American markets.

After many investigations and studies, the company decided to cooperate with eBay. Facing the huge advantages of eBay over 300 million overseas customers, it is of great significance for the promotion of overseas brand awareness and product sales.

In addition, burshlung insists that eBay wide area coverage, mature trading mode, fast and convenient payment method, and protection mechanism for buyers and sellers can help burshone enterprises to effectively reduce operational risks while developing overseas markets.

Among them, the burshlung foundation.

EBay

The difference of seasonal demand between different overseas sites can create a more flexible allocation of inventory resources and enhance operational efficiency for burlung.

In 2011, burshlung expects to achieve 15 million RMB sales through the eBay platform, accounting for about 3% of the total sales expected by the company.

As more and more domestic apparel industry chooses eBay platform as a partner in overseas market development, general manager of eBay China business department Dandan said: "clothing shoes and hat products are one of the most popular categories on eBay, with a large number of buyers, and the domestic clothing and accessories brands will be looking for broader market space here.

At the same time, the significance of eBay to partners is not just a trading platform. From platform building, policy knowledge popularization, perfect payment means, cost-effective logistics solutions, and brand promotion, eBay will also be more comprehensive and diversified for seller support, so that more top domestic brands will succeed in the world.

EBay is the largest e-commerce platform in the world. It has 40 websites in the world, covering 160 countries and regions, and 338 million registered users. Clothing shoes and hat products are one of the most popular categories on eBay, with a large number of buyers.

In recent years, eBay has been committed to promoting the development of China's Transnational E-commerce, helping Chinese enterprises and individual users to sell on 40 global platforms, opening up new direct sales channels for overseas.

In recent years, the leading brands of the domestic clothing industry have been working with eBay to expand their overseas markets, including the largest sports brand in China, Lining, the leading brand of casual wear - Metersbonwe, jewelry leading enterprise - Xinguang jewelry, etc.

In addition, the leading brand of clothing online shopping in China, fan Ke pin pin also set up online stores on eBay.