Bosideng Underwear Leads Industry Product Upgrading

Implementing the spirit of central pformation of development mode, private enterprises are in action.

Bosideng group, a world renowned brand, is specialized in Bosideng thermal underwear production and operation of Shanghai Po Shun Textile Co., Ltd.

Innovation revolves around product upgrading

China's thermal underwear industry started at the end of the last century, and has a history of more than 10 years.

The underwear produced in the industry is mainly middle-aged and elderly.

Therefore, the main function is to keep warm, the color is relatively monotonous, and there are not many varieties and styles.

Shanghai Boshun Textile Co., Ltd. (Bosideng underwear company) started in 2004. The leader of the enterprise is the national textile Standardization Technical Committee, chairman of the company Hong Yiqing and the warm underwear industry standard.

Before 2004, they had long been engaged in the research of textile product production and R & D industry standards, and they were professionals.

People who master professional skills are always superior to industry and market.

From the beginning of the thermal underwear industry, they found that the thermal underwear provided by the market had a lack of functions such as single function, simple style and color, and the lack of new materials.

After the 17th CPC National Congress put forward the strategic task of accelerating the pformation of development mode, general secretary Hu Jintao placed high hopes on the vast number of private enterprises.

And during the two sessions of 2010, the private enterprises put forward more efforts to speed up the mode of economic development, greater efforts to protect and improve people's livelihood, and ardent hope of improving their own quality.

Gao Dekang, chairman of Bosideng group, said on the Standing Committee of the National Federation of industry and commerce that in accordance with the requirements of the general secretary, we should actively strengthen brand building, increase investment in R & D design, enhance independent research and innovation capability, increase the technological content and added value of products, raise the level of processing and manufacturing, and ensure the quality and safety of products.

Against this background, Bosideng underwear company's innovation has greater power and quicker pace.

From the application of new materials, the development of new products,

Quality tree brand model

Domestic knitted products, including genuine products, first class and superior products, are authentic.

Over the past decades, the enterprises in the industry have generally put the market on qualified products, and only a first-class product is well done. The enterprises that put the top quality products on the market are few and far between.

Bo Stennei was the first to take the lead in the industry with the best products, and at least two excellent products were put into the market every year. The other products were all first class products, so the quality of their products was very high.

In 2010, no one in the industry put up premium products. Bosideng underwear put two premium products: "platinum camel underwear" and "camel's top underwear".

In an interview with reporters, Hong Yiqing said, "why should we give top quality products, because Bosideng is a big brand, and international brands and big brands should play a leading role in other enterprises.

Just like our slogan says, "big brand, good underwear".

Our move is to maintain Bosideng's brand image and satisfy the needs of consumers.

According to the national quality supervision and inspection center of knitted products, all the indexes of Boston platinum camel underwear and camel's top two underwear are all qualified.

It is worth mentioning that these excellent products not only have quality assurance, but also take into account the safety issues for consumers, according to the National Textiles mandatory standard (GB), the formaldehyde content of the textile products is 300mg/kg, underwear is allowed to have 75mg/kg, baby clothes are allowed 25mg/kg, and the two superior products of Boston underwear, the formaldehyde content of platinum camel's underwear is not detected, and the formaldehyde content of the camel's top underwear is lower than that of the baby's permitted 25mg/kg standard; its pH value is 6.7 and 7.4 respectively, which is basically neutral and suitable for the human body to wear.

Even the first class products, Bosideng underwear's testing results are mostly better than the standard requirements, such as "quality wool underwear" and "excellent silk wool underwear" and other high quality products have won the favor of consumers after putting them into the market.

According to CCTV reporters interviewed in October last year, consumers asked what brand underwear they would like to buy, and consumers said they would buy "Bosideng" because of its big brands, good quality and high cost performance.

As of late December last year, Bosideng underwear sales not only set a new record in the company's history, but also became the largest number of manufacturers selling and selling thermal underwear in the industry.

Pricing reveals social responsibility

The textile industry is a fragile industry, vulnerable to the impact of cost, market, exchange rate and other factors. The textile industry is also a highly competitive industry. If a company is careless, it may be eliminated in competition.

Cotton prices have soared over the past year, rising by more than 30%.

Many textile enterprises, which have just come from the shadow of the international financial crisis, have suffered unprecedented cost pressures.

It is reported that some cotton enterprises are afraid to take long orders under the attack of cotton price and exchange rate, and 40% textile enterprises can not escape "cost robbery".

For the first few months of the second half of the year, for many textile enterprises, they are walking on thin ice.

According to Fei Haifen, executive deputy general manager of Bosideng underwear company, cotton price is changed three or four times a day when the worst happens. When negotiating a price, another price is set for the contract.

This is a phenomenon that has not been seen for many years.

Under such circumstances, all textile enterprises are faced with the question of whether products should be raised or not.

According to convention, the price increase of clothing is a matter of "rising to the top of the boat". When the cotton price rose sharply last year, the price increase of any textile enterprise will be understood as a matter of course.

Every textile enterprise should be considered if the price rises.

Since July and August 2010, Bosideng lingerie company has received calls from its peers to raise prices.

As a leader in the industry, if you take the lead in price increases, you may have a Domino effect.

After carefully calculating the cost and various price related factors, we decided that "Boston underwear was not adjusted last year".

He believes that the plight is the opportunity to temper enterprises. Every enterprise should enhance its ability to resist risks. The price of raw materials should be digested or partially digested through technological progress and enhanced management.

It is necessary to achieve growth through small profits but quick turnover.

Under the influence of Bosideng underwear, most of the enterprises in the thermal underwear industry did not increase their prices last year. Some enterprises, besides strengthening management, also reduced the cost through the form of online shopping to expand sales.

Through the background of the special cotton price rise last year and the positive coping methods of the thermal underwear industry, we can see that after more than 10 years of development, the industry is becoming more mature and healthy.

In an interview with reporters, Hong Yiqing said that social responsibility is one of the signs to measure the healthy development of enterprises and industries.

Cotton prices skyrocketed last year. If everyone rises in price, consumers will be victimized. In turn, price increases will also affect the overall sales volume of the whole industry.

The central government requires us to expand domestic demand and provide consumers with cheap and beautiful products, which is the social responsibility of every enterprise.

Therefore, when we provide quality products to the market, we choose not to raise prices.

Development requires two legs to walk.

After 7 years of development, Bosideng underwear has become a new rising army of the group and has become a leader in the thermal underwear industry.

Its influence in the industry is increasing.

In particular, the company's new product development, new material application, jacquard technology application, and the leading style of garments have become an example for SMEs in the industry.

Under the banner of Bosideng, the thermal underwear industry has entered a new stage of development, which is beautification, youthful quality and better quality.

In order to implement the spirit of "going out" put forward by the Central Committee, Bosideng underwear company has proposed the idea of "two legs" walking during the "12th Five-Year" period.

Chinese private enterprises need more industry leaders like Bosideng underwear company.