The Brand Of Kaiping Clothing Exhibition Is Not Attractive &Nbsp; The Public Is Waiting For The "Jumping Price".

"Brand clothing Expo and Chinese food festival of six provinces and cities in East China" are held in Kaiping City Square South Square. from Exhibition The scene learned that this time clothing The exhibition and food festival in Kaiping "cold", not only the popularity is not strong, "wealth" is even more difficult.

　 Cold spot sale

Six provinces and cities in East China brand The clothing fair and the Chinese food festival began in December 24th last year in Kaiping City South Square, and many times went to the scene to understand the situation. Exhibitors and merchants all reflected that the business was not expected to be hot.

On the afternoon of January 5th, there were not many people coming to watch or shop at the fairs, and the scene seemed very cold.

It is reported that there are nearly 100 garment enterprises and businesses participating in the exhibition. There are more than 10 food stalls to attend. It can be seen as a huge lineup.

The booth of a well-known brand clothing occupies a favorable position in the exhibition entrance. The staff of the booth said that for a few days, the volume of transactions was very low, and there was no mass dealer {page_break}.
 

　　 Why brands lack attractiveness

At the exhibition site, the entrance of the exhibition area was written with the word "postponed for three days". Almost all the booths sold slogans such as "open sale and sale", "director's call, full court winding up", "50 percent off sale and sale on the whole floor" and "jumping off the sale price of buildings". However, even the promotion efforts did not attract many people, or even felt that the scene was deserted.

Some people say that although the exhibition is called "brand clothing", it is hard to say that there are several brands that really call it, and the price is quite "mysterious". For example, a dress with a price of 888 yuan can be bought with 88 yuan.

The fashion exhibition in Kaiping "cold", the main reason is that its brand appeal is not enough, another reason is that the weather is not good. After the opening of the fair, it was the coldest weather in Kaiping since the winter. No one likes shopping in such weather, so the exhibition will hardly attract enough popularity.

It is understood that such a fair, facing the consumer groups are mainly migrant workers, but in recent years, the number of outsiders living in Kaiping decreased, so this exhibition in Kaiping "cold" is reasonable.

　　 Citizens wait for the last "jumping price".

Kaiping people Zhang said that before the Spring Festival every year, clothing fairs like this will "land" in Kaiping, every year, every year. Because he saw more, he summed up an experience: even if you want to go shopping at the exhibition, you will have to wait for the last one or two days of the exhibition, because this time, the "jumping price" of the businessman will jump more thoroughly, and it will be able to buy 200 yuan clothes at ordinary times and 120 yuan in the last one or two days.

Mr. Zhang summed up the experience, in fact, the majority of the people of Kaiping know that everyone has such a mentality - wait until the exhibition is really over and then go for a stroll. The sales fairs in previous years were really popular when they were on the last one or two days of the fair.

In fact, the organizers of the fairs are also aware of the consumption mentality of consumers. In order to gather popularity, organizers also have "tricks": they advertise "the last three days" and then the "last three days".

Kaiping resident Zhang said that last year's clothing exhibition began at the end of December, and began to advertise for a week. A week later, the organizers put up an advertisement to "postpone three days". After three days, it postponed the "three days" again. After that, it lasted 7 "last three days" until the end of a few days before the Spring Festival. Such a "last three days" is to attract customers to come shopping, and does not mean how good their business is.