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Retail Sales In The US Are Lower Than Expected In December.

2011/1/7 18:03:00 44

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Eastern time January 6th (Beijing time January 7th) news, the United States market research firm Retail Metrics Inc released a report that U.S. retailers in December retail sales increased by 3.2%, less than analysts had expected 3.4%.

12 the storm that swept through the east at the end of the month made the hot selling season hit hard.

Today, the US market research firm Retail Metrics Inc released the retail report, the United States.

Retailer

Retail sales increased by 3.2% in December, lower than market expectations.

Prior to that, analysts at Thomson Reuters predicted a growth rate of 3.4%.

Compared with the 5.6% growth rate of retail industry in November, the retail industry in December showed a moderate pullback, indicating that the US economic recovery is still weak.

12 the storm that swept across the northeastern United States at the end of the month made the hot selling season hit hard.

More than a foot of snow and snow after the slow cleaning work, leave people on vacation at home.

Affected by this storm, sales from the largest department store in the US, Messi Macy (department store), to the second largest discount chain store Target, and the largest clothing brand Gap, were lower than expected in December.

Messi

Department store

For the first time in many years, the company was less than expected in the peak selling season in December. CEO Terry said that the blizzard had "damaged" the consumption after Christmas.

Target retail sales grew 0.9% in December, far below the 3.9% expected by the agency and Gap's retail sales fell by 3%.

Affected by this news, the S & P 500 retail index dropped 1 percentage points to 503.98 in the morning, Gap fell 1.60 to 20.63 dollars, and Target fell 3.79 US dollars to 55.15 US dollars, the largest decline in the past two years.

Nevertheless, retail sales in December 2010 were still better than in the past two years.

Retail sales in the US dropped 2.5% in 2009, down 0.7% in 2008, but this year's performance is still lower than the retail sales growth rate of 3.2% in 2007.

Retail analysts have divergent views on the report.

Johnson, President of New Canaan, a retail consultancy, believes that Blizzard will not damage demand, which only temporarily delayed market demand.

Customer Growth Partners

analyst

At the same time, it also said that the sales performance affected by the weather will be pushed to January, because the gift cards that have already been sold will not expire.

But analysts at AvondalePartners believe that sales in December may not be a good sign for the new year, given the tracking of most retail business performance.

These figures show that consumers are still cautious and sensitive to price growth.