Hundreds Of Millions Of Inventory Entangled &Nbsp; Exhibition 100 Exclusive Brand

"The German exhibition will be" made in Germany "brought to the world," made in Guangdong "can also use the exhibition to the domestic and foreign markets. At the second discount Commodity Fair in Guangdong Province, Liu Songping, director of the Exhibition Industry Research Institute of Guangzhou University, told reporters in Nandu. From December 31, 2010 to January 11, 2011, Guangdong discount Trade Fair stay Paolo poly World Trade Museum The exhibition is sponsored by the Guangdong economic and Information Commission and the Guangdong Federation of Commerce. The daily commodities for sale are expected to reach 12 thousand varieties, and discount sales will be implemented throughout the 12 days of the exhibition.

Wu Kai, chairman of the Guangdong Federation of Commerce, accepted an exclusive interview with Nandu reporters before that. According to the data, in recent years, the industrial production and marketing rate of the province has been around 97%, generating at least 100 billion yuan a year. Product inventory 。 How should the consumption exhibition play its role of eliminating inventory and promoting domestic sales, and promoting the development of Guangzhou and Northern goods? It is worth considering in the industry.

　 40 million consumers can not be ignored

The inventory pressure of products manufactured in Guangdong still exists. Yesterday, the latest data of Nandu reporters from Guangdong Provincial Bureau of statistics showed that the sales rate of light industrial products was 95.85% in 1 to November in 2010. The latest data from the Guangdong provincial economic and Information Committee showed that in the first 11 months of last year, the household appliances manufacturing industry with a relatively low production and light industry in Guangdong above designated size was 91.68%, 09 percentage points lower than that in the same period of 09 years, and 93.15% for the light industry special equipment manufacturing industry, 93.15% percentage points lower than that in the same period of 09 years.

Feng Huizhao, deputy inspector of the Guangdong Provincial Commission on economic and information technology, said that holding a discount trade fair to create a discount sale platform in the whole province is a useful exploration for expanding domestic demand. It not only helps enterprises to enliven sales, reduce inventory, but also meet the demand of low income class. In the face of inflationary pressures across the country, holding discount shows is of great practical significance for stabilizing prices, ensuring supply and safeguarding the interests of consumers. The head of the Guangdong Federation of trade unions said that 375 enterprises participated in the first Guangdong discount Trade Fair held in late 2009. Of them, 90% of the exhibitors were Guangdong's sales blocked enterprises. During the 20 day fairs, the number of people entering the market was about 325 thousand, with a total sales volume of more than 6000 yuan. Among them, the sales volume of Guangdong enterprises amounted to more than 5600 yuan, accounting for 93%. of total sales.

Wu Kai Li, President of the Guangdong Federation of Commerce, said that according to statistics, Guangdong has 20 million low-income groups and 20 million migrant workers, accounting for more than 40% of the total population of the province. This set of data shows that the discount show has great market potential. "Not everyone has the ability to consume expensive brand-name products, there are layers of market demand, the consumption of these 40 million low-income groups can not be ignored." Said Wu Kai Li. {page_break}

　 North and Shanghai Exhibition

The famous German exhibition will bring the "made in Germany" to the whole world, and this path is worth learning from northern Guangdong. The port cargo is also entering the Guangdong market through exhibition channels. In January 7th, the Hongkong Trade Development Council (TDC) will hold the Hongkong trend commodity (Guangzhou) exhibition to bring more Hongkong products to Guangzhou for sale. In order to give full play to the brand effect of the exhibition, the famous singer Kelly Chan will be the exhibition ambassador.

"Guangdong is a big manufacturing province, and Guangzhou is a famous trading city. How to combine the two, cultivate Guangdong's brand consumption exhibition, and promote the development of northern Guangdong and Guangdong goods?" Liu Songping told reporters in Nandu, "the main contents of the exhibition are two categories of clothing and food, which do not highlight the local characteristics. Many consumer exhibitions can only be regarded as" temple fairs "rather than professional exhibitions.

Wu Kai Li suggested that "the north of the goods should go northward" should be combined with the inter provincial cooperation in running exhibitions, and adopt the strategy of "encircling the cities in the countryside" to drive the sale of broad commodities. "Before the northern expedition, there was a misunderstanding, that is, the selection of large cities, and in fact, the discount exhibition held at the border area of the provinces had the best effect." Said Wu Kai Li. He also suggested that we should integrate the resources of exhibition resources in the whole province, focus on one or two famous discount consumer exhibitions in Guangdong, and plan a unified brand exhibition in every city and county in the province. "For example, can we launch the Guangzhou Shopping Festival with the traditional holidays and hold a conference hall in various districts, and fix a exhibition consumer brand?" Zhang Yong, general manager of department store exhibition, suggests that a group of people can take the lead in building a brand consumption exhibition in Guangdong by chamber of Commerce or association so as to form a "Canton Fair" in the field of consumer goods.

　 Geographic depth

More than 100 exhibitions, no brand competition, industry competition

The industry insiders interviewed pointed out that the vicious competition in the exhibition industry caused the internal consumption of the industry, which led to the fact that Guangdong was unable to cultivate its own brand consumption exhibition, and also restricted the development of the exhibition. Cui Fengyou, director of Oriental Dragon (400001, fund bar) exhibition planning Co., Ltd., said that it takes at least 3-5 years to develop a brand consumption exhibition. From October to the Spring Festival, Guangzhou has about 120 to 140 exhibitions, but no exhibition has formed a consumer brand. "The main reason is that there are excessive vicious competition in the industry. Some exhibitions are very irregular, and the forms and contents of the exhibition are following suit." Cui Fengyou said.

This view is recognized by most people in the industry. Song Qiang, director of Shenzhen global exhibition planning Co., said that the phenomenon of following suit and vicious competition exists both inside and outside the province. "For example, we went to Jiangsu for the first shopping festival in a year, and the result was very good. But in second years, we could not do it. We were robbed of the booths by our peers in Jiangsu." Song Qiang said.

Liang Zhiwen, director of the economic and trade cooperation and exhibition promotion office of Guangzhou economic and Trade Commission, said that Guangzhou has supported local convention and exhibition brands through the establishment of special exhibition industry fund and other measures. In 2011, the exhibition industry will be promoted and publicize. From mid this month, Guangzhou will introduce Guangzhou exhibition environment to domestic and foreign cities, and attract more enterprises to participate in the exhibition and exhibition in Guangzhou.