Thousands Of Shops Help Build The Clothing Industry "Red Cross"
Invited guests: "thousand shops help" sponsors, well-known retail real combat experts, Luo Hao chief operating officer Guo Min
Guo min
Zhou Zhou: why do you think "thousand shops help"? Apparel industry What about the "Red Cross"?
Guo Min: I have a dream that I should start a school of righteousness. When I travel, I will be a teacher. I am a teacher. There are many clothing stores in China, but there are few commercial schools that specializes in training store owners or shopping guides. At the same time, I think helping dealers is also helping us realize our dreams.
Zhou Zhou: how can thousands of stores help the dealers retain good employees?
Guo Min: because it is often seen in the market that high salaries and excellent shop assistants and shopping guides are recruited. This means that the franchisees are willing to pay higher salaries to the store managers and guide buyers, but why it is so difficult to recruit people, it is more difficult to find better ones, and it is more difficult for them to stay, so it is more difficult for them to stay.
First, salary can be divided into two parts: real income and psychological income. real income Also known as economic reward, economic remuneration refers to the remuneration, bonus, allowances and benefits paid by the franchisee to employees. Psychological income is also called non economic remuneration. Non economic remuneration refers to the psychological feeling of employees and the work itself. It belongs to the range of non economic remuneration. It includes occupational safety, self development, harmonious working environment and interpersonal relationships, promotion opportunities, and status symbols, praise recognition, honor, achievement and so on.
Employees hope to achieve their maximum potential through work, enable their abilities to be fully displayed and recognized, and embody their values from every success. Employees are eager to get pleasure and enjoyment from work, not just to earn more wages.
In this regard, the "thousand shops help" partners made a large-scale survey in nine forms. They were investigated in Zhejiang, Anhui, Henan and Sichuan on nearly 3500 related personnel (50 directors, 50 supervisors, 50 regional managers, 500 franchisees, 1000 1000 shoppers, 1000 shopping guides, 500 customers, and related employees). {page_break}
The highest frequency in this survey is the word "no, no". For example, what is the most satisfying thing that your direct boss has done? Is your direct boss aware of your birthday? Does your boss know your employees' favorite snacks? "Do not know", "no" or "no" (these are the most frequently answered words). Next is the thing that moves the employee: "call me when I am sick," "give me a few more days off", "please have a spicy rinse".
From the survey, we can see that in the eyes of many dealers, 80 and 90 are synonymous with self, impetuous, rebellious, high handed, afraid of hardship and difficult to integrate into the team. For 80 and 90, they need not much, but only a little more care and understanding.
Archimedes said to give me a fulcrum, I can pry the earth, I want to say that salary is the "fulcrum" of "store" performance.
Reporter eye
Li Rugang, general manager of YOUNGOR, said that Guo Min on the stage is always full of passion, letting the people on the stage get excited and thinking deeply in his direction. Just like Ma Yun and Yu Minhong are both teachers, the experience of teachers has made Guo Min more committed to the management consulting and training work of textile and apparel industry, and has formed a unique management concept and operation method. It was in the years when the passion was "performing" that we learned the best way of eloquence and training for the industry today.
I hope Guo Min can do what he promised: go all the way, know thousands of books, make hundreds of people, do one thing with great heart, and help thousands of shops is what Guo Min wants to do, dare to do, do well, do well, and do well.
When you think of a famous person, how far can you go, depending on the person you are traveling with.
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