Nelson: Low City Is Worth Watching.

2011/1/7 17:37:00 63

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Low Line City Retailing Nelson

"Despite the rapid growth of China's economy, discussions are always focused on big cities such as Beijing, Shanghai and Guangzhou, but in the next few years, the growth of retail industry in low line cities will show great potential." this is a statement made by Xu Liping, director of Chinese Nelson, at the Nelson China Forum recently held in Shanghai.

Xu Liping said he was right.

Macro economy

With the promotion of personal finances, consumers in Chongqing, Hunan and Guangxi will benefit from the continuous development of modern retail channels in these cities.

With the low line cities (the so-called low line cities refer to the three or four tier cities below the prefecture level), the average household income has crossed the threshold.

The third-class cities

11782 yuan, four City 8416 yuan), retailers and consumer goods manufacturers will find the next golden opportunity for consumers in these cities.

This opportunity is: 163 million families are not satisfied with the consumption demand.

Nelson, executive director of retail services in China, Chen Junliang reminded that to develop these emerging markets, retailers should consider these groups in different ways, giving priority to the adaptability of the formats, consumer loyalty and customer satisfaction.

summary

Low line city

Shoppers' shopping habits can be found that they are more likely to treat shopping as leisure and time wasting activities, and less to switch stores.

Based on the above characteristics, the community shopping center performs well in some large and fast developing low level cities, because the "one-stop" concept can meet the needs of daily food department stores, entertainment and banking services.

Neighborhoods and shops are more popular in small and medium-sized cities, because the friendly atmosphere meets the needs of customers.

Comment: low line city is worth watching.