Supply Chain Is The Core Competitive Factor

　　 Supply chain is the core competitive factor

Han Yongsheng, member of China Garment Association Expert Committee

Enterprises generally focus on products and focus on channels, but I want to emphasize that both traditional channels and network channels need to pay close attention to the supply chain. The supply chain has become an important factor in today's competition.

In the industry, Underwear The turnover rate of inventory is two years, and men wear a turnover once a year. Women wear a turnover of two times a year, but the best in the world is 12 times a year.

Domestic enterprises should face a challenge and change the concept of blind pursuit of scale. The key to making money is how much the profit is, not how much the turnover is. It is precisely because of the blind pursuit of scale that a large number of enterprises are dragged to death by inventory. Many dealers have lots of stock on hand, and they make inventory.

Inventory is a difficult problem, such as doing Internet sales. Deliver goods If he can't deliver the goods and exceed the patient's patience, he will never place an order with you. This requires sufficient stock, but if you have a lot of goods to meet their needs, once they are not ready to sell, they will all fall into their own hands.

If we can ensure that the goods are sold well, there are no slow-moving products, or if the salable goods can not be sold, the order can be cancelled, so there will be no inventory problem.

Fast fashion and quick response are the drivers of continuous success. Everyone is learning this fast, but few people can really learn.

Why can't we learn? What really restricties us is the idea of supply chain.

We always think that the key to business is Purchase The cost is lower. So emphasize that the raw material should be lower. What will the supplier say at this time? If you buy more, it will be cheaper, so you will be forced to buy more. Then you look for the factory and hope that the processing fee will be cheaper. The manufacturer will say that doing more can be cheaper. The same is true for dealers doing business. I hope manufacturers can make a cheaper supply, but businesses will also say that if you order more, I will be cheaper.

So the key to speed is still to change our minds. We can't say that we should give him a little more cheaper, which is cheaper, but in the end, the stock will block you.

What do we need to do? We need to convince ourselves that fast fashion and quick response are the key drivers and priorities of our day. We need system coordination, channels, brands and suppliers to meet our supply chain and make timely responses. We should change "a little cheaper, save a little" and change to "do faster and earn more".

Tap water is the best supply chain, and there is no need to use a water tank at home. So clothes should also be like tap water, when customers order, tap water is put, goods will come right away. This can increase profits of enterprises and bring huge competitive advantages.