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Lu You Nash Signed A Press Conference On Brand Endorsement In Beijing

2011/1/8 14:01:00 206

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Lu You Nash Brand Spokesperson

The representative of NBA superstar Nash (left) and

luyou-shoes

Ding Lusheng, chairman of (China) Co., Ltd.

A few days ago, Lu You (China) Co., Ltd. held a massive "Lu You Nash" in Beijing.

brand spokesperson

The signing conference announced the winner of the Steve Nash, the NBA's most outstanding point guard and the two NBA most valuable player award, and officially became the spokesperson of Lu Yu's brand image, which sounded the horn of Steve Nash's entry into the first tier of China's sporting goods brand. It also predicted the full start of the new brand strategy of Lu You 2011.

As Lu You's latest brand spokesperson, Nash is currently one of the most heavyweight figures in the domestic sports brand signing NBA stars.

US local media revealed that the Rockets were interested in chasing Nash, even at the expense of trading with Yao Ming and Brooks, and the news was not confirmed.

However, Lu You has taken the lead in signing Nash.

At the signing ceremony of the event, Mr. Ding Lusheng, chairman of Lu Yu (China) Limited, formally signed the agreement with the representative of Nash, symbolizing that Nash officially became the spokesman for Lu You brand.

Lu You and Nash jointly launched a public welfare activity "Lu You Nash love playground" plan for China's children's sports business, and officially launched the "Nash logo design competition" plan for young Chinese designers and sports fans, which once again enriched the brand spirit and connotation of Lu You brand.

At the same time, the "Nash logo design competition" was officially launched. The aim of the competition is to let more sports fans and designers participate in the design of Lu You's brand, and feel close to Lu You's brand style and Nash's enthusiasm for sports.

Lu you new show

As one of the most weightier people who signed the NBA brand in the current domestic sports brand, Mr. Nash's endorsement of Lu You will be a sublimation of the brand connotation and sports spirit of Lu you. It is also an embodiment of Lu You's important position in the Chinese sporting goods market. It will become an important milestone in the history of Lu You brand.