The Home Of Cheongsam Stores

A song of "flower of love" is a piece of Manyu romance. I do not know how many modern petty bourgeoisie have been lost. Especially the cheongsam with a mirror and a cheongsam in the play, flower pattern or complex, simple or elegant, or vulgar, or luxurious, or plain, it is beautiful. The beauty of the carcass that it presents is not only a woman. The love for cheongsam is a cover type and a universal push. Businessmen with cultural views will not only regard this as a temporary craze, but it can also be an opportunity for Chinese cheongsam to become a typical representative of Chinese women's clothing since 30s.

If you walk the way of running women's clothing, your clothing store will never go out of fashion.

According to the analysis, taking Guangzhou as an example, the price of cheongsam is about 200 yuan to 5000 yuan.

Because people wearing cheongsam have a certain consumption ability, the choice of pavement location is generally in the more prosperous place, the rent is more expensive, but if the product is competitive enough, the monthly income is considerable.

Take a 25 square meter storefront as an example, the net profit can be over ten thousand per month.

Investment budget

Around l0 square meters, the monthly rent of the house is 2000 yuan up and down; the shop decoration fee is 10 thousand yuan; the cloth and other cheongsam decorations are 30000 yuan; the labor cost: tailors and shop assistants, 5000 yuan per month; the initial license and the miscellaneous expenses of water and electricity are 2000 yuan.

The total investment is more than 50 thousand yuan.

Ideal benefit analysis

The price positioning of various cheongsam is as follows:

Cheongsam: high-end about 300 yuan, about 200 yuan in the middle class, about 160 yuan lower.

Chinese suit: about 200 yuan, about 180 yuan, about 160 yuan.

Evening dress: about 300 yuan, and about 200 yuan in the middle class.

Welcome dress: 100 yuan, L50 yuan.

Chinese style jacket is 150 yuan to 200 yuan, summer wear 160 yuan / set, skirt 60 yuan - 120 yuan.

Apart from all kinds of expenses, the pure profit of Qipao store is about 5000 yuan per month.

Marketing suggestion

1. the main contents of the Qipao store are mainly the manufacture and sale of all kinds of cheongsam, and also the various kinds of "Qipao companion", which mainly includes shawls and so on.

The shawl is the best companion for modern women in Qipao.

The traditional companion of pearl necklace and jade bracelet seems to have been unable to meet the needs. The newest Companion includes small and bright watches, shoes, handbags, or high heels and handbags.

2. cheongsam can also carry out leasing business.

Social interaction is becoming more frequent. Friends should get together, enjoy a feast, have fun shopping or attend meetings, and so on.

But fashion is endless.

With limited funds to pursue unlimited trends, often always shy.

According to this situation, cheongsam shops can specially design and make some high-grade cheongsam for rental to customers with special needs.

There are many ways to collect fees: deposit plus rent is the most convenient and practical; membership system can be used to lock relative tourists; apart from normal rental income, it can also play the "laundry fee" after every rental; of course, if the rental clothing is damaged, it is necessary to pay for the price; if there is a certain period of service for the rental clothing, it can also recover a certain amount of money by selling at a discount; if there are 35 of them are stars or celebrities hired, then I am afraid there will be big "value-added".

3. the operator of Qipao store should master the design and production skills of cheongsam, and at the same time, he should hire designers to help guests design according to their business conditions.

4. Qipao shops should highlight two characteristics. First, customers should be trusted in quality, and the price should be set at 200 yuan to 400 yuan, so as to cater for more young people's economic bearing capacity. Two, they should make detailed articles on the details. Besides providing customers with cheongsam design, they should also provide other "flash points" in the overall dress decoration of the cheongsam, such as retro packs, satin leather shoes, retro head decorations, necklaces, arms and so on, so as to increase the selling point of small stores.

Expert weapon

Success comes from learning from the market.

"My costume design skills are not learned in school, but in the market discipline of Guangzhou!" Zhang Huixia said. Fashionable things change very quickly. To design fashionable clothes, we must have sensitive market observation ability.

Quality is another secret of success.

Zhang Huixia said, once, due to negligence, the factory produced a number of defective cheongsam, did not sell much, there are customers to find back, she said nothing to return to customers, all the other removed, and contact the phone number of customers "recall" clothing.

Zhang Huixia has already had a large and solid customer base because he has been paying attention to the quality of clothes and providing services according to the needs of customers.

She said that business is stable now, and there is basically no light season.

Risk warning

Bad idea is the biggest risk.

The fashion cheongsam line is also risky because fashion changes fast, and the clothing industry sometimes looks good at business. It has collapsed in a year or two. This is a common phenomenon, especially in making a single cheongsam.

But the biggest risk is the concept of the operator. If the operator is only thinking about money, it will be difficult to guarantee quality in long term and easily move in front of interests. So when she chooses franchisees, the most basic principle is that the other party must like and familiar with cheongsam, because the operator will not go wrong unless he really likes this line.