Lu You Announced Steve Nash Officially Became The Spokesman For Lu You Brand Image.

2011/1/10 11:19:00 262

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January 10th, a few days ago,

luyou-shoes

(China) Limited company held a great "friend Nash" in Beijing.

brand

Endorsement signing conference announces Steve Nash (SteveNash), the best NBA point guard and the winner of the two NBA most valuable player award, officially became the brand of Lu You brand.

Spokesman

It has sounded the horn of Lu Yu's entry into the first tier of China's sporting goods brand, and it also indicates the full start of the new brand strategy of Lu You 2011.

As Lu You's latest brand spokesperson, Nash is currently one of the most heavyweight figures in the domestic sports brand signing NBA stars.

US local media revealed that the Rockets were interested in chasing Nash, even at the expense of trading with Yao Ming and Brooks, and the news was not confirmed.

However, Lu You has taken the lead in signing Nash.

At the signing ceremony of the event, Mr. Ding Lusheng, chairman of Lu Yu (China) Limited, formally signed the agreement with the representative of Nash, symbolizing that Nash officially became the spokesman for Lu You brand.

Lu You and Nash jointly launched a public welfare activity "Lu You Nash love playground" plan for China's children's sports business, and officially launched the "Nash logo design competition" plan for young Chinese designers and sports fans, which once again enriched the brand spirit and connotation of Lu You brand.

At the same time, the "Nash logo design competition" was officially launched. The aim of the competition is to let more sports fans and designers participate in the design of Lu You's brand, and feel close to Lu You's brand style and Nash's enthusiasm for sports.

As one of the most weightier people who signed the NBA brand in the current domestic sports brand, Mr. Nash's endorsement of Lu You will be a sublimation of the brand connotation and sports spirit of Lu you. It is also an embodiment of Lu You's important position in the Chinese sporting goods market. It will become an important milestone in the history of Lu You brand.