Luxury Brands Get Into Tianjin &Nbsp; Metro Trains Three New Business Circles In Tianjin.

In 2011, Tianjin There will be more than 200 thousand square meters of office buildings entering. market The supply of new shops will reach 386 thousand square meters. Only this group of rough statistics, compared with 2010, the commercial real estate supply in Tianjin has risen by more than 20%. At the same time, the layout of Tianjin commercial real estate projects this year will also extend from several traditional business circles such as Xiao Bai Lou and Binjiang Road to Nankai, Hedong, Hongqiao and other regions. With the strengthening of business and business functions of the peripheral business circle, the city of Tianjin in 2011 Trading Area The layout will also face re shuffling and upgrading.

From the current market performance of Tianjin's commercial real estate projects, Tianjin's newly opened commercial real estate projects in 2011 will highlight the two characteristics of becoming more mainstream and upgrading products.

According to incomplete statistics, there are about 19 department stores in Tianjin, which are speeding up the construction and implementation of the department stores. In 2011, there are 6 projects in Korea, such as Lotte Department store, Joy City, and Renheng. In 2011, more than 70% of the new commercial real estate projects were in the form of urban complex. The functions of residence, office, commerce, shopping, leisure, catering, entertainment and so on were integrated into one stop consumption mode to meet the needs of urban consumers in fast-paced life.

The complex development mode integrates residential and commercial functions, gathering innate consumption base for commercial projects and promoting the value of commercial real estate. According to the latest statistics from Gao Li International, the overall vacancy rate of Tianjin high quality shops in 2010 was 11.75%, down 5.41 percentage points from the same period last year. The average rent was 492.68 yuan per square meter per month, up 1.19% over the same period last year. In addition, the overall average rent of Tianjin office market in 2010 rose 5.4%, to 3.09 yuan per square meter per day. The industry expects that the rent of commercial real estate projects in Tianjin will probably rise by about 3-5% in 2010 than in 2011.

　　 Luxury brands get in

In addition to the rent increase, the flagship store or department store brand introduced by commercial real estate is becoming more and more luxurious. Almost every newly built commercial project has several "most" brands, and the level of consumption and facilities is aimed at middle or high-end or high-end consumers. For example, the Tianjin store of Lotte Department Store in the East Road business district is located in the middle and high-end consumer groups. Its early investment activities have reached cooperation intentions with more than 120 world famous brand groups. In addition to the high-end consumer brands such as L'OREAL, P & G, H&M, Kose, Kanebo, Estee Lauder, L'OCCITANE, Bvlgari, Armani, Zegna, FENDI, FANCL, SISLEY, Paul Smith and so on, a large number of luxury brands have a stronger intention to enter.

In addition to the consumer brands of department stores, the amusement park, located in youth consumption, will introduce the top domestic comprehensive theaters and theatrical ice skating rink and other luxury luxuries in Tianjin. New commercial real estate projects such as the old Chengxiang, Hedong, west station and other commercial areas have identified the introduction of the most advanced cinema, KTV and other entertainment facilities; Fuli, Hengda and other enterprises will build five star hotels or more luxury hotels in this year's complex projects. High end has become an inevitable trend of commercial real estate in Tianjin in 2011.

　　 Metro trains three new business circles

"I have been there several times since the opening of Wanda, but because the subway has not been opened yet, the bus is very slow and crowded, so I still look forward to the opening of the new shopping mall on the East Road." Chen Xiao, 24, belongs to the "consumer control" youth, from shopping to dining, and karaoke, she is OL. As a result, she is particularly concerned about the various commercial projects in the new business, and the traffic circle is more popular with her friends. "I am a" Car Free Race ", so going out to play will be easier to choose buses and subway than taxi. Some of our friends who drive will be especially picky about where the parking space will be ample. Otherwise, they will waste a lot of time finding parking places, sometimes they do not know the surrounding parking spaces, and they will also encounter cards.

Wang Bingdong, Secretary General of the Tianjin Department Store Association, said that the East Road, Hedong business district and west station were the three major business circles that were most concerned about and will soon mature in 2011. Whether the traffic conditions can be combined with the business of the business circle is the key to the rapid maturity of these business circles, and it also determines the growth rate of the early rate of return and the rate of rent rise of shops or shopping malls. For the construction of Tianjin's road network, 2011 is also a landmark year. It is understood that after years of intense construction, the TianJin West Railway Station is scheduled to be completed by the end of June this year, and will be put into use with the Beijing Shanghai high speed railway. The metro lines 2, 3 and 9 will also be completed and opened to traffic within one year.

Traffic congestion has made the subway being built and gradually opened has become one of the evaluation indicators for commercial real estate projects. The East Road business district with 2 subway entrances, the Hedong business district adjacent to the Metro Line 4 and 5, and the West Railway Business District, which will open the subway in 2011, all rely on the advantages of the subway and the popularity is rising. At the same time, it has become a new hot spot for young consumer groups to gather. In addition, the target consumers of various business circles also try their best to radiate consumers in the four districts around the city or the Binhai New Area. Traffic conditions are more important in this regard. It is understood that Hongxing commercial plaza and Hedong Wanda Plaza are located on the strategic avenue of Tianjin Binhai New Town linking the Binhai New Area, East Binhai and west central city, 10 minutes' drive from the airport, 25 minutes from the airport and 5 minutes' drive from the station.

　 Investment trends of some emerging business circles in 2011

Respective region

Brand introduction

New operation mode

Name of store

Lotte Department Store

Red Star International Plaza

Shui you Cheng

CRM analysis system, MVG respecting service, New Culture Center

HOPSCA planning mode

Large leisure city complex

LVMH, Bvlari, Zegna, Paul Smith, Kanebo, Armani

Red Star

AST real ice rink, thousands of department stores, sports 100 sports goods Plaza, KTV Entertainment confluence, one trillion Wade International Fitness Center, large chain children's Happy Valley.

East Road business district

Hedong business circle

West station business district