Hangzhou'S Ten Major Commercial Real Estate Trends: Predators Frequently Join

And as Vanke, Jindi and other traditional residential developers have stepped into commercial real estate, this is regarded as higher than residential development needs.

Looking back at the Hangzhou property market in 2010, it is a wonderful year for commercial real estate. Under the high intensity regulation of the new deal to the housing market, the commercial real estate that has not been regulated and controlled is naturally coming to the fore.

On the one hand, many real estate enterprises have taken commercial real estate as an important development strategy of Future Ltd. On the other hand, many commercial giants have fought repeatedly in Hangzhou city.

The development of Hangzhou's commercial real estate in 2010 is destined to write a thick book for the Hangzhou property market in the deep pformation period.

TOP1

Construction of Jinsha Lake

Opening a new business center in eastern Hangzhou TOP2 MTR shares Hangzhou Metro to create the golden age of Metro business.

Construction of Jinsha Lake

Opening a new business centre in eastern Hangzhou

In May 19, 2010, the project of Jinsha lake, which had been paying attention for a long time, finally started.

So far, the Jinsha Lake plate, which has become the new favorite of the property market, has made more substantial progress.

According to the plan, Jinsha lake will basically complete the lake excavation project by the end of 2011. At the end of 2012, the surrounding landscape and public pport facilities of the lake area will be completed.

It took 5 years to complete the construction of important public facilities in Jinsha Lake area, and the lake area was basically formed.

Today, the jinshahu plate has become an important real estate sector in Hangzhou. Besides the charismatic Jinsha lake itself, the urban infrastructure and urban public facilities of Jinsha Lake's overall plate are in full layout, and commercial residential projects are also constantly stationed.

Up to now, Hilton Hotel group has officially entered the Jinsha Lake plate, and the comprehensive commercial project, Ying Du Commercial Plaza, which integrates office, residential, leisure, shopping, commerce and entertainment, has been officially signed.

Tianfu Square, which has a total investment of one hundred million dollars, will be built into a comprehensive comprehensive office, leisure, shopping, entertainment and business complex, and the 1 billion 500 million Sha Sha hospital will be put into operation in late 2011.

In fact, the evolution of the jinshahu plate in recent years is a microcosm of the development of the Xiasha development zone from "district" to "city".

With the continuous development and construction of the region, the aggregation capacity of the Jinsha Lake plate will develop better and better.

TOP2

MTR shares Hangzhou Metro

Creating the golden age of Metro business

In March 4, 2010, the signing ceremony of the Hangzhou Metro Line 1 franchise agreement was held at Xizi lake.

This marks the signing of a principled agreement in January last year, and the cooperation between the Hangzhou municipal government and Hong Kong Railway Corporation Limited on the MTR project has entered a new stage.

What is the management and operation mode of Hongkong metro? Actually, its core is the subway property. The Hongkong subway is not only a public pport company, but also a commercial real estate operation company. Where the subway is planned, the development and construction of the subway's top property will be there.

As the "only profitable city subway in the world".

Although the total length of the Hongkong Metro is only 43.2 kilometers, the daily passenger volume is as high as 2 million 200 thousand passengers, reaching the maximum of 2 million 800 thousand passengers. It is the largest underground pportation vehicle in the world at present.

The proportion of rail pit in Hongkong public pport system is 55%.

It is reported that Hong Kong Railway Corporation Limited will invest 2 billion 200 million yuan in cooperation with the Hangzhou Metro Group to set up a franchise company, and get the franchise of Hangzhou Metro Line 1 for 25 years.

This is the largest overseas fund cooperation project in China's urban rail pit so far. It not only helps to alleviate the financial pressure of the Hangzhou government's investment in subway projects, but also can reduce the operation cost of subway by introducing the management mode of Hangzhou port, improve the quality of subway operation, and ensure the economic and social benefits of subway operation.

Besides Hangzhou, the cities that cooperate with MTR include Beijing, Shenyang, Shenzhen and Shanghai.

TOP3

The Mixc Shopping Center unveiled Hangzhou City

Bring the new concept of one-stop shopping.

In April 22, 2010, after five years of planning and construction, the first "the Mixc shopping center" appeared in Hangzhou city. It became the first complex of commercial property in Hangzhou. It can be said that the opening of the shopping mall with 240 thousand square meters opened the span of Hangzhou from the "West Lake Era" to "the Qian Tang era", and expanded from a single martial arts business circle to a multi commercial center.

The Mixc shopping center from the ground floor three to the six floor, from the air garden to the sinking square, not only includes international boutiques, department stores and supermarkets and many food places, but also has Olympic standard ice skating rink, top multi hall cinema, SPA, SALON and other multi-directional leisure service facilities.

At the same time, it also has two underground parking lots, with more than 1300 parking spaces. The target is directly to high-end shopping and consumption groups.

Like Shenzhen the Mixc's original intention, the goal of Hangzhou the Mixc is to make a place where people can go shopping even if they don't shop.

Therefore, unlike the traditional department stores, the Mixc's overall format is designed to be 40% of the shopping, 20% of the catering, 20% of the entertainment, the rest of the 20% are related to the way of life.

Many of these brands are for the first time in Hangzhou, such as the Shang Tai Department Store from Thailand, the Olympic standard ice rink, ICERINK icing, OLE` high-end high-end supermarket, Hongkong Five Star Cinema, Broadway, food plaza, NOVO new concept, PAGEONE new bookstore, the world-famous Taiwan flavor snacks Ding Tai Feng, and many brands are opening flagship stores in the Mixc shopping center.

The scale, the variety and the taste of the experience are far beyond the functions of ordinary shopping places.

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TOP4

National City Plaza starts

Upgrading of Wulin business circle

In October 2010, the national grand group held a media meeting to formally announce the design plan of the "Grand City Plaza".

The design of GMP, a famous German designer office, shows that the new City Plaza is simple and upright, with smooth and clean lines and pure German style.

Upon completion, the total gross floor area of the Metropolitan Plaza will reach 110 thousand square meters, with 28 main floors, including 2 floors to 10 floors on the ground, and a new shopping center. The 11 to 28 floors will be hotel apartments and office buildings.

The total investment is about 1 billion 200 million yuan.

Three years later, at the present site of HANGZHOU INTERNATIONAL MANSION, a new building of 130 meters and 28 floors will be erected. Together with the five star Radisson Hotel and podium, a large quality life complex will be formed with a collective inspection commercial and international hotel business port.

In fact, as the core business circle of Hangzhou, in the past 2010, this traditional business circle is carrying out a new round of brand upgrading.

With the opening of the new museum of Zhejiang science and Technology Museum in West Lake Cultural Plaza and the opening of the new museum of Zhejiang natural history, the opening of Hangzhou Tower C block and the opening of Zhongshan North Road's creative cultural characteristic block across the main city of Hangzhou, the gathering capacity of Wulin business circle has been further enhanced.

TOP5

Qingchun Tunnel Crossing River

The shaping of Qianjiang Century City business is just around the corner.

The Olympic Sports Expo Center, composed of Hangzhou Olympic Sports Center and International Expo Center, is located in the core area of Qianjiang century city.

The total area of the Olympic Games Expo area is 2 million 610 thousand square meters. Its function is to host the national and Inter Continental sports venues, and to hold the large-scale convention and exhibition centers at home and abroad.

As the most important cross river traffic connecting Qianjiang New Town and Qianjiang Century City, the construction of Qingchun tunnel is self-evident for the integration of Xiaoshan into the main urban area.

With the opening of the Qingchun Road crossing the river tunnel, the distance between Qianjiang Century City and the main urban area of Hangzhou is getting closer and closer. It only takes 6 minutes to drive.

In addition, according to the general plan of Hangzhou City, Qianjiang century city will form the core of the future Hangzhou city and the central business district of Hangzhou with Qianjiang new town.

Because in the main city on the other side of the river, and Qianjiang new town across the river, Qianjiang century city is also known as "Hangzhou Pudong".

A speech by Zhu Xianliang, Secretary of the Party Working Committee of Qianjiang Century City, pointed out that 2010 is the year when the Qianjiang century city implemented the "three year action" plan to fight the decisive battle, and strive for the construction of more than 50 high-end commercial buildings in the core area of the century city before the end of 2010. After 4 years, 60 high-rise buildings were uncovered.

At present, the construction of the Olympic Sports Expo City is accelerating, and with the Qingchun tunnel full line, the formation of Qianjiang Century City business circle is just around the corner.

TOP6

Hangzhou Xintiandi

Building Hangzhou's secondary business and business center

In January 21st of 2010, Hangzhou Xintiandi group took the 5 commercial sites of Xintiandi plate, announces the expansion of Hangzhou new world blueprint.

Two months after taking the place, it is reported that Xintiandi million square meters landmark city complex is about to start. It aims to turn north into a sub commercial business center in Hangzhou.

As a city complex with a super size north of the city, Hangzhou Xintiandi is guarding the traffic arteries of North and out of the city, the east to Hangzhou railway, the South long planned housing Road, the west east new East Road and the North Stone Xiang Road. The total land area is 56.7 hectares, with a total construction area of 1 million 150 thousand square meters.

The project will take the concept of "one heart, one ring, two axes and four districts" as the overall framework, and introduce the innovative concept of "waterfront corridor". At the same time, it will integrate various urban functions organically. Through the construction of different business blocks, such as commercial business district, high star Landmark Hotel, SOHO/LOFT business district, theme department store, SHOPPINGMALL, creative office core area, etc., it will eventually become a sub commercial business center of Hangzhou which integrates commercial retail, business office, tourism and leisure, entertainment, catering, SOHO and LOFT.

TOP7

The main force of commercial real estate sales

Hangzhou meets hotel style apartment supply peak

In the 7406 office buildings and apartment buildings that were sold in the main urban area of Hangzhou in 2010, the serviced apartments accounted for about 6000 market share, accounting for more than 8 of the total.

At the beginning of 2010, after several months of continuous rents, the commercial property that had long been in the residential market was finally showing signs of warming.

As China takes the lead in getting out of the shadow of the global financial crisis, the major real estate companies in the country are wrestling with commercial real estate, and in the whole 2010, business giants fought battles in Hangzhou City frequently.

Among them, including founder 360 space, Tongfang International Building, Fred square, and so on, are the "big family" of the hotel apartment stock housing.

In addition, it will launch the hotel style apartments in 2010 with different grades and different properties, such as the times mountain, Kun he he home, Jin Du core city, Wanke Liangzhu Culture Village, Tianhong Jun Yi, Wan Yin international, Huayuan collar Jun world, Huafeng Taichi north and so on.

In this wave of supply peak, the hotel apartment with the nature of office building is still the main force.

In this category, Qianjiang new town will definitely be the main supplier of such products in the future.

In the next few years, a large number of hotel apartments will be listed on the property market in the core area of Qianjiang new town.

The urban complex projects such as Cade Raffles square, High German land Plaza and Hualian UDC era all contain a certain amount of hotel apartment products.

The hotel apartment will become a new force in this sector.

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TOP8

Frequent 50 thousand yuan / square meter shop

The potential value of community business is thrived.

In January 13, 2010, although the record of residential pactions on that day was rather "bleak", a set of paction cases for community shops was written for the record of the day's paction.

Statistics show that the sale of 1 sets of shops on the Shenhua plate, the average paction price of up to 50 thousand yuan / square meter, has once again refurbbed the highest average price of Hangzhou community shops.

Coincidentally, the same is in November 21, 2010, according to the pparent housing network data show, Guangyu east city to 51626 yuan / square meter of the absolute high price has sold a set of shops, and this is also Ding bridge plate shops sell the highest price, compared with many mature section of the first hand shop price is not inferior.

Behind the increasing sales of community shops, it is revealed that the potential commercial value of community shops is being further enlarged in recent years.

Community business is actually a kind of territorial commerce targeted at the residents in the community, and it is convenient for the people and the people. It satisfies and promotes the comprehensive consumption of residents. Because of this, community commerce has also become an important level in the urban commercial space.

The services provided by the community business are mainly the daily life services of the community residents. These services are regular and convenient.

Most residential buildings in Hangzhou generally solve the problems of community business matching through community Deshang and commercial street. Most of the high-end projects are clubbed to solve the community business matching, while the suburbs such as Liangzhu Culture Village, homestead, Emerald City, and Baoli East Bay are expected to further promote the community life circle through flagship community business center.

Among them, the Emerald City Community Business Center, which has been on the market since last year, has become a typical case.

TOP9

Lightning opens, lightning grabs light.

Investment in subway shops is booming

The subway is the commercial gold line.

In April 6, 2010, there was a set of shops in the Binjiang Metro building. The price was as high as 50000 yuan / square meter. This is also a relatively high store sold by the Binjiang subway shop in 2010 after the central flower city and the elegant Qian Tang shop.

This case also proves from one aspect that the MTR shops are increasing in real estate investment in 2010.

With the opening of Metro Line 1, the MTR shops with the concept of subway have been very popular throughout 2010.

At the end of March 2010, the Lijiang apartment shop of the Kowloon Castle subway project was robbed in the first hour of the night.

In addition, including Dongfanghong street, neighbourhood, central flower city, and other subway shops were also sought after by investors in the market in 2010.

TOP10

Zhongtai Yintai builds together

North City "department store aircraft carrier"

Rapid expansion of Yintai's capital expansion

The "order business" mode, pioneered by Wanda Group in China, has been applied and used in many cities throughout the country.

As a product of brand real estate developers and brand retailers, the development mode of order business is also the focus of development of intime department store, which is known as a leading department store in China's rising business sector.

In November 10, 2010, Yintai Department announced the announcement again.

The announcement shows that the indirect joint venture of intime department store Affiliated Companies, Hangzhou Yintai outlets and the real estate agreement framework, Hangzhou Yintai will buy 20 million yuan for the pfer of large real estate in Hangzhou Zhongda St. Ma Real Estate Co., Ltd. 40% stake.

The announcement also said that Hangzhou Zhongda San Ma Real Estate Co., Ltd. will build, develop and operate Hangzhou Zhongda St. Ma square project.

Zhongda St. Ma square is located on the north side of the intersection of Shexiang road and Dongxin road. It covers an area of 37 thousand and 860 square meters, with a total floor area of 270 thousand square meters, including 100 thousand square meters of shopping malls. It is planned to develop into a comprehensive retail, business and residential complex. The retail sector will be run by Yintai brand.

From the expansion of intime department store in 2010, it is easy to find that Yintai department store obviously wants to build a brand new development path of general store operation and commercial complex development.