Online Shopping: Men Are More Crazy Than Women.

Online shopping is affecting and changing people's lives. In January 6th, Taobao, the largest shopping website in China, released last year's online shopping data. Through a series of data analysis, it revealed the power of online shopping, and let us have more understanding of online shopping group.

Data 1

48 thousand pieces sold in one minute

Data show that in 2010, Taobao registered 370 million users, and the number of online products reached 800 million. At the most time, 60 million people visited Taobao every day, averaging 48 thousand items per minute.

It includes 864 clothes, 36 mobile phones, 880 cosmetics, 85 books, 53 bags of diapers, 13 lamps and lanterns.

The craziest day came from last November 11th, the day of Taobao's single day.

In the online shopping users, the eastern coastal area is still the top of the list, and the 8 seats in the top 10.

However, we must not neglect that online shopping has risen in the central and western regions, and has increased faster than the coastal areas.

No wonder many netizens in the western region sigh, "only a few brands that have been sold in a few developed areas have been easily available online."

Data 2

Men spend more than women 8%

In the online shopping crowd, from the age distribution, 18~34 year old crowd is the main force of online shopping, especially the number of 18~24 year old consumer groups increased by more than all ages last year. Online shopping has become an essential part of young people's life.

According to other figures, male consumers accounted for more than women last year.

They were 53.9% and 46.1% respectively. In addition, the consumption expenditure of male consumers was 8 percentage points higher than that of female consumers.

This shows that men's online shopping is even more crazy.

Data show that the number of female Internet users is 66.12%, while male Internet users account for only 33.88%. The number of female Internet users is twice that of male Internet users.

In terms of key figures such as number of pactions, female consumers are also higher than men.

In terms of unit price, men are higher than women, even at 1.5: 1.

This shows that women are more willing to buy less expensive products many times, while men are more generous.

"In general, male consumers tend to prefer higher priced products such as digital, furniture, household appliances, sports shoes and outdoor products, while female consumers are mainly consuming small amounts of clothing, food and accessories, which leads to a total consumption of men over women and a higher volume of single paction."

Taobao data platform stakeholders said.

Even in the same industry as clothing, the average price of men's clothing is higher than that of women's clothing.

Data 3

Home decoration online shopping consumption rose the largest {page_break}

In people's impression, on the Internet is nothing more than buying clothes, shoes, cosmetics and so on.

In fact, nowadays, all kinds of things in life can be bought online, and the most obvious growth is that more and more people choose to buy materials on the Internet.

Xiao Huo and Xiao Wang, a unit in Xi'an, were assigned to a new house a year ago. Recently, two people are busy choosing materials, furniture, bathroom, lamps and lanterns, decoration and decoration materials on the Internet every day. They basically do it online.

Their experience also corroborated another set of data: in 2010, the home purchase online shopping market increased significantly compared to 2009, household sales rose 120%, and the purchase scope of consumers also expanded, including building materials, furniture, home decoration, household goods and so on.

In a shop at Taobao, a European solid wood bed with a price of more than 1000 yuan was sold in 1420 months in a month.

It seems that the era of home purchase "full online shopping" has arrived.

According to statistics, last year, the most popular style of furniture was modern style, and European style, idyllic and neoclassical styles were also favored by consumers.

And, surprisingly, omnipresent.

Data 4

Sweets are best sellers. Guangzhou people love hairy crabs.

The top ten top sellers are candy, preserves, roasted seeds and nuts, washed drinks, biscuits, nutritious meals, coffee, condiments, health tea and bee products.

From the point of view of the online shopping snack area, the top ten online shopping cities all come from the eastern cities, followed by Shanghai, Beijing, Hangzhou, Guangzhou, Shenzhen, Suzhou, Tianjin, Nanjing, Ningbo and Wenzhou.

From the perspective of consumption habits, Shanghai people most like to buy snacks, and Cantonese love crabs most.

This group of data reveals another interesting phenomenon. The largest number of online shopping hairy crabs are not the main producing areas of hairy crabs, Jiangsu, Zhejiang and Shanghai, but Cantonese.

The second tier is the Yangtze River Delta region of Shanghai, Zhejiang and Jiangsu. Beijing also enters the fifth place of online shopping hairy crabs.

Experts believe that the main reason for this reason is determined by the cross regional characteristics of online shopping.

Jiangsu, Zhejiang and Shanghai are also able to buy hairy crabs under the same roof because they are their own production sites. Cantonese, who are always keen on gourmet foods, buy more origin, especially Yangcheng Lake crabs, through online shopping.

Insiders pointed out that online shopping is being accepted by more and more people. Meanwhile, consumers' habits of online shopping are also changing.

Online shopping changed from the initial "bargain hunting" to "Amoy quality".

Nowadays, on the Internet, cheap is not the only demand of online shopping. It can provide consumers with a series of quality assurance from shopping guide, goods to logistics and follow-up services, which is the direction of online shopping platform development, and is also the biggest demand of consumers.