2011: Clothing Domestic Market Shoes And Clothing Must Also Rise.

"Price increase" is the absolute key word running through 2010.

When you enter the mall, you will find that you can only buy one for a sweater.

phenomenon

Taobao promotes shrimp day sweep 936 million

When the price of clothing stores is high,

Cotton prices rose 15%-20%

Mr. Gao, who runs a brand men's shop in Guangzhou, told reporters: "in 2010, the most widely heard phrase in our industry is how much fabric has increased." from September of September, cotton yarn prices were soaring, and they could rise 15%-20% every month.

Like a cotton T-shirt, the cloth that used to cost only more than 20 yuan has doubled now.

In addition, chemical fiber,

"The price increase in 2011 will not be less than 30%. I know that some brands will increase by 40%."

Mr. Gao said that a large proportion of raw materials were still digested inventory last year, and the increase in cotton prices in the second half of last year will be pmitted to terminal sales this year.

Since 2010, the most intense trend in various futures varieties is Zhengzhou cotton. Under the influence of domestic production reduction and India's suspension of export registration, cotton futures started a sharp rise from the beginning of September last year, rising from 18 thousand yuan / ton to 33 thousand and 700 yuan / ton in the year, and nearly 90% in two months.

In mid November, under the pressure of government inflation control policy, it has now come down with other commodities, hovering between 27 thousand yuan / ton - 28 thousand yuan / ton.

Seeing is believing.

XTEP:

XTEP's 2010 semi annual report showed that the average selling price of footwear products increased by 6.6%, and the average selling price of clothing products increased by 13.9%.

After the price increase, the average selling price (wholesale price) of XTEP footwear products was 85.7 yuan, and the average selling price of clothing products was 52.5 yuan.

Anta:

The company reported that in the first half of 2010, the average selling price (wholesale price) of Anta footwear increased by 2% to 96.9 yuan, and the price of clothing products increased by 7.1% to 49.6 yuan.

Lining:

In June 2010, Li Ning Co announced that the average retail price of footwear products increased by 7.8% in the fourth quarter of this year, and the retail price of clothing products increased by 17.9%.

Bosideng:

Bosideng, the largest down garment manufacturer in China, revealed that the order quantity in 2010 winter was equal to that of last year. The growth of the order volume came mainly from the price increase, which was 15% higher than that of Boston down jacket last year.

ONLY:

In August 2010, the average selling price of ONLY brand was 269 yuan / piece, up 49.6% compared to the same period last year.

VEROMODA:

The average price of clothing in autumn and winter 2010 was 336 yuan / piece, up 55.9% compared to the same period last year.

AOKANG:

The company responsible person said, "since 2010 leather has increased by 15%, and potion has increased by 10%, and the increase of packaging paper is far more than 15%."

The cost of raw materials for a pair of shoes has increased by 10% - 15%, and no manpower cost has yet been added.

Not long ago, a shortage of labor forced AOKANG to raise the price of each pair of shoes by 10%.

Saturday:

In the 2010 semi annual report, the company said that the average selling price of leather shoes for men and women increased by 1.77% in 2010.

Coping with high tactics

Do not pursue famous brand to be happy "Tao Qiao clan".

"Guangzhou's top wholesale market distribution center, so good resources do not make use of, much waste!" Lily loves beautiful, often wears new clothes to go to work can arouse colleagues envy, do not know that she is a "rich two generation".

But Lily told reporters that her clothes were not expensive, many of them were recovered from the wholesale market, and the actual combat ability of the bargain was not raised.

Lily said that although the clothing in the wholesale market is also expensive this year, there are hundreds of thousands of brands in the market, and the cost performance of the former is much higher.

"At the railway station, there is a big clothing city like white horse, one horse, red cotton and so on.

Cheaper than shopping malls, the style is also very tight.

On the west side of the road, there are many shoe cities. Apart from having big brands to buy plates, a lot of them are also made out of the list. Three hundred or four hundred pieces of leather boots can be made, and at least a thousand of them can enter the shopping mall.

Lily said clothing city will also clear goods during the season, holidays and the end of the year.

And the shoe city of Zhan Xi Road recommends that it should be more careful, because there may be inferior products mixed together to sell, the goods are better than the three ones.

Back to the past

In 1949, the per capita expenditure of clothing, consumption and family in the whole country was only 6.5 yuan.

"Lacking clothes and wearing less" is a true portrayal of the situation at that time.

Since September 1954, cotton cloth has been supplied by the whole country on the basis of "cloth ticket".

The southern town has a population of 7 feet and 4 inches per person in a year, about two or three cents a foot. In the 60s of last century, the material shortage was reflected in clothing: "the new three years, the old three years, sewing and making up for three years."

In the mid 70s of last century, dacron appeared on the market.

At that time, the shirt was 8 yuan / piece, and the material was 4.29 yuan / meter.

I would like to have a tailor made at home, 6-7 yuan / piece.

In 1981, the per capita clothing consumption expenditure of Chinese cities was 67.56 yuan, rising to 1042 yuan in 2007.

2011, shoes and clothing must be increased.

Some listed companies have already heard the news of rising prices at the order meeting.

Smith Barney apparel (002269) said that the price of order products in spring 2011 increased by 5% compared with the same period last year, which was lower than that of 10% of the comparable clothing companies. The average price of shoes and clothing products increased by 4% and 9% in the spring and summer order meeting in 2011, and the 2011 quarter of the 2011 quarter financial year ended, the average retail price of clothing and shoes rose by more than 8%; and YOUNGOR (600177) indicated that the new clothing prices in spring and summer will increase by 10%-20% next year, and Zhou Shaoxiong, President of the seven wolves (002029), also said that all clothing products will rise in price next year, or 10%-20%.

Clothing or up 20%

Wang Jin: chief editor of the first textile network and famous industry analyst.

The rise of clothing prices in 2011 is still a period of increasing the cost of digestion in 2010. The price increase is less than 20% within a reasonable range.

In 2011, the possibility of rising cotton prices, the rigid demand of market consumption, excess liquidity and high inflation have decided that the rise of cotton prices in this round has a solid support. The cotton price above 25 thousand yuan / ton is the embodiment of normal supply and demand in the market, and the rise of rigid cost. However, to 30 thousand yuan / ton is basically a window of policy regulation.

{page_break}

He further said that in fact, the cost of raw materials for domestic clothing brands accounted for about 30%, and the cost of intermediate links was very heavy. Whether the price could be raised smoothly depends on the supply and demand situation of the market.

At present, the supply of clothing market is still ample, and it is in a state of oversupply. Therefore, price adjustment will go to polarization.

Price rhetoric

@ Zhi: now that clothes and shoes are sold to the rich, the gap between the rich and the poor can be seen at a glance.

@dddddqs: go up and go up. I'll start wearing shoes made by my mother when I was young.

@mc906: do you have any doubts about this? Do you want to go to the department store to buy clothes?