Profitability And Commonweal Of Mice
The profitability of convention and Exhibition lies in the unlimited business opportunities of exhibition. The commonweal of exhibition refers to the social benefits of some cultural, educational, judicial and political exhibitions.
1. the flourishing development of convention and exhibition industry brings unlimited business opportunities to many enterprises.
According to the relevant data, the profit margin of the exhibition industry is around 25%. It is a sunrise industry with high income, high profit and broad prospects. It is known as the "smoke-free industry".
Since 1999, the number of visitors to the exhibition in Hongkong has reached 4 million 70 thousand people a year, and the exhibition industry has its own revenue of HK $1 billion 500 million. The hotel industry returns to HK $12 billion 600 million, accounting for 59% of the total income of the third industry and HK $63 billion 500 million in the catering industry. The total consumption of the visitors to the exhibition in Hongkong is HK $2 billion 700 million, accounting for 12% of the total retail revenue.
During the 1999 World Horticultural Exposition held in Kunming, Yunnan, 10 million tourists were received during the same period. In the same period, the total tourism revenue of Yunnan reached 11 billion 500 million yuan, an increase of 44% over the same period last year.
China's Canton Fair is flourishing, and the booth is always in short supply.
standard
The stall even sold for 170 thousand yuan.
Experts from Shanghai Tourism Commission predicted that Shanghai 2010
World Expo
The number of visitors will exceed 70 million.
World Expo
The direct sales revenue of tickets, restaurants, tourist souvenirs and so on will reach 9 billion 100 million yuan, including 7 billion 300 million yuan of ticket revenue, 900 million yuan of food and beverage, 450 million yuan of beverage fees and 450 million yuan of souvenirs.
2. Convention and exhibition activities of public welfare are conducive to the construction of spiritual civilization. Political propaganda is conducive to the smooth circulation of government decrees and political integrity. Judicial exhibitions are conducive to creating a good public order; sports exhibitions can enrich people's amateur life, and science and education exhibitions can improve the quality of the whole people, and the social benefits of public welfare are very small.
In view of this, some local governments in China take the form of financial input or financial subsidy to build the Convention and Exhibition Center as a public welfare undertaking, and build it into a landmark building in the city.
Convention and exhibition activities are also a lifelong education university. From the perspective of communication objects, it is widely oriented to the broad masses of the whole society at different levels, with different gender, age, occupation, cultural level and customs.
use
Exhibition
The form carries on the social propaganda education, the purpose is strong, the form is lively, the content is rich and colorful, the propaganda education target is centralized, widespread, easy to understand, the old and the young are salty, the influence is big, the propaganda social effect is good.
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