The Reason Why Exhibition Marketing Has Not Played Its Due Role
Yes
Exhibition
In marketing planning, there are two totally different views and practices in Enterprises: some enterprises, including well-known large enterprises, are still unable to break away from extensive marketing management and often rush to battle.
Exhibition
Marketing work lacks specific aims. Planning organizations are still in imitation stage, lacking in themselves.
brand
The development and innovation of unique style, unique sales mode, and so on are the other types of enterprises.
Exhibition
Strict and even harsh measures were made in the earlier time.
Exhibition
Marketing plan directing its work.
But it is regrettable that the plans are made and
Exhibition
The background, consumption demand and society at that time
Trend
Out of touch, therefore
Exhibition
The effect has also been greatly reduced.
Analysis of the reasons, I believe that
Exhibition
The reasons why marketing does not play its due role are mainly concentrated on the following aspects:
First, there is no scientific and effective marketing plan.
Faced with numerous and numerous
Exhibition
It failed to match the right timing with the business marketing plan.
Exhibition
Even hasty and blind exhibitors.
Two, lack of strategic planning.
Exhibition
The work of marketing is treated as a pactional work.
Exhibitors were invited to participate in the exhibition.
What is the ultimate goal of exhibition? Who should disseminate information to mice? How to attract the audience and how to win the competition?
Three. Organizing and planning
Exhibition
In the process, there is a lack of good communication between the internal management level and the executive level.
Cause each pair
Exhibition
There are deviations in understanding of planning, organization and purpose.
For example, products that businesses want to promote,
brand
Culture is out of touch with the style of exhibition and the way of organizing activities.
Four, overestimating the budget at the same time.
Exhibition
The return of effect results in
Exhibition
The proportion of input and output is incompatible.
Recent domestic
Exhibition
One of the bad phenomena is to compete with each other. The exhibition booth is organized and organized by activities.
Exhibition
The effect of the activity itself.
Exhibition
There are always some common characteristics in the excellent companies doing marketing work, which is why these enterprises can be in the market.
Exhibition
It can really play.
Exhibition
The cause of marketing.
Exhibition
The first step of marketing planning is to analyze the advantageous resources (products, information, technology, services) or needs of enterprises according to the company's development plan and marketing objectives, and then pick up the right way.
Exhibition
Promotion, and finally from the perspective of planning how to win the resources.
This is a basic idea of the whole work.
For example, the twelfth Beijing China International Clothing and Accessories Fair is CHIC2004.
Fujian
Seven cards
Men's wear
Through this way, great achievements have been achieved.
Examining the whole process of its organization: the combination of Qipai in the second half of 2003
brand
Their cultural demands have developed "China".
Stand collar
"A series of innovative products, and other cultural products have been extended to achieve the essence of Chinese traditional culture.
fashion
Perfect fusion.
The design of the booth, the planning of the activity and the style of the exhibition are all integrated.
fashion
The elements.
The innovation of products, activities and booth has changed the past domestic.
Men's wear
There is no history of innovation or imitation.
In the whole "Europe"
fashion
"Unique" China
fashion
"Attracted numerous eyeballs, compared with other booth's cold and clear, seven card booth full of scenes, and even let the organizing committee worry about its safety situation.
Of course, in practice, seven cards are in this time.
Exhibition
No matter what
brand
Promotion,
brand
Reputation enhancement,
Attract investment
And so on, have achieved very good results, really do little money, do great things.
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