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China'S MICE Industry Needs Healthy Development Environment

2011/1/5 16:55:00 62

Exhibition

Forum -- challenge, international integration and strategic alliance

(1) about "challenge".

As the first part of the topic, "challenge" is concretely expanded into five aspects.

However, the real connection with the second parts of the topic "integration" and the third part of the "alliance" is not in these five aspects.

The author believes that the "challenge" that is closely related to "international integration" and "strategic alliance" should be "large international exhibition companies entering China."

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The competition and the impact on the development of China's Convention and exhibition industry.

One of the most important problems here is the so-called "China".

Nation

The concept of exhibition industry.

Joining the WTO is a major policy decision and rational choice for China's economic integration with the world and China's reform and opening up.

Then in China

market

In the process of gradual opening, service trade

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It will also gradually open up.

In the past few years before joining the WTO, the so-called ethnic industries and nationalities in China had been established.

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The issue has been discussed and contended.

Finally, a more consistent understanding is that we should start with the great economic globalization.

trend

Understand the problem.

That is, the deeper China's reform and opening up, the more connected the Chinese economy is with the world economy.

brand

The more narrow the understanding is.

From the nature of service trade, service trade as a third industry, its function is mainly to provide services for the first and second industries, and also directly serve the broad masses of the people.

Therefore, we should mainly evaluate the performance and function of mice from the function of service.

So we can treat foreign exhibition companies calmly.

market

Later, it brought us influence and effect.

Foreign exhibitions

Companies enter China Convention and Exhibition

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Of course, there will be some impact on some domestic exhibition units.

But some famous brands.

Exhibition

Coming in, the level of project operation has been improved, and advanced management experience has been learned.

Therefore, challenges have positive and promotional roles.

I remember an article about foreign fast food entering China.

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Articles competing with China's original catering industry.

It is mentioned that we should do something from "leading the wolf into the room" to "dancing with Wolves" and then "retuning wolves to dogs".

This analogy is very much supported by the author.

And the key lies in our own driving ability and control level.

Our attitude should be to face challenges, face challenges, accept challenges and overcome challenges.

(2) about "integration".

We certainly hope to "international".

standard

As our code of conduct, because this is a good way to raise the level of management and operation in the industry.

But "Regulations" are designed to safeguard the interests of the whole industry.

Exhibition in China

market

The exhibition industry is not yet complete.

Forming

The interest relationship between Chinese and foreign exhibition industry and exhibition enterprises has not been straightened out.

However, "challenge" has emerged, and "integration" is still waiting for some time, which makes the situation appear grim and urgent.

Recently, reports on foreign capital entering the retail industry have attracted considerable attention.

A phenomenon known as "dumping in service industry" has already appeared. It is indeed worth studying and drawing lessons from our exhibition industry colleagues.

For a time, the "big crocodile" of the international retail industry is concentrating its advantages in capital, experience and network to China's retail industry.

market

This cake is threatening.

Even if they subsidize the profits from the local market to China, the purpose is to occupy them.

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To achieve the goal of "giving first and then taking."

The above situation is similar to China's exhibition after WTO entry.

market

There are also performances.

A number of international exhibitions have been held.

market

It started.

brand

The exhibition has been pplanted or cloned into China.

In China, "exhibition" and "exhibition" are partitioned, and "exhibition" and "exhibition" have been unified.

Therefore, it is difficult for Chinese mice enterprises to compete with them.

If we want to be in line with the "international standards", we must first have a "plan" for the "rules and regulations" and "orbits" of China's exhibition industry.

This is the first lesson we need to do well.