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Businesses Need To See Through All Kinds Of Exhibitions.

2011/1/8 16:45:00 53

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Business Exhibition Cat

The exhibition economy in China is flourishing, and all kinds of exhibitions and meetings will be flooded.

market

It is difficult to distinguish between good and bad, true and false, so that enterprises are at a loss.

To prevent being fooled, first of all, we must see through all kinds of exhibits:

Trick or treat: fake International Exhibition.

The name of the exhibition, written under the banner of the international flag, is "an international exhibition".

Exhibition

It was discovered at the scene that there was neither a foreign company nor a foreign professional audience.

Or, some of the organizers of the exhibition invited several joint ventures to participate in the exhibition, playing the foreign signboard, and became an international exhibition.

Trick two: leave the national exhibition.

Some exhibitors were invited to participate in the exhibition in the name of a famous exhibition abroad. Only when the enterprises went abroad did they find that the booth promised by the exhibition company was mostly empty.

Three: making up the organizer.

Current

Exhibition

Generally, there are trade associations or authoritative organizations as sponsors. Some exhibition companies do not have the support of the organizers, and they fabricate a host with a virtual host.

For example, there was only one "certain association" in this industry, but the exhibition company could not host it.

Exhibition

If you want to get the trust of exhibitors, you will write the "certain society" with only one word difference in the column of the organizer of the exhibition.

Exhibitors will not notice that there is no such unit in this world.

Four: false promises.

Yes, we have

Exhibition

In order to attract more enterprises to participate in exhibitions, they promise enterprises when they are invited.

Exhibition

The scale can reach tens of thousands of square meters, and how many leading enterprises are participating in the exhibition.

But businesses wait.

Exhibition

The opening ceremony was not only far from the promise of the exhibition company, but also the few decent companies in the industry.

brand

And professional buyers.

Five: temporary replacement of exhibition venues.

At the time of the exhibition, the exhibition venue is a famous exhibition hall, but when it is launched, it is another place where the exhibition is not professional.

For example, there was an exhibition in Guangzhou. When the company first signed up, it was an important factor in the exhibition. However, in order to reduce the cost, the exhibition company changed the exhibition venue to the stadium without giving notice to the exhibitors, so that the enterprises could not achieve the expected results.

Tricky six: goods are out of order.

The exhibition is "a certain professional exhibition". In fact, there are few enterprises in this field.

Exhibition

It's a piece of "hodgepodge".

Basically, it can not achieve the effect of participating in the exhibition.