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Practice: How To Seize The Opportunity Of Exhibition

2011/1/8 14:24:00 51

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The exhibition is about to begin.

Exhibitors

There should be a lot of work to do.

Exhibition

It is to seize an opportunity and never waste it. So how to make the exhibition achieve the best effect becomes the most important problem.

Before making any preparations, there is one thing that enterprises must be clear about.

Exhibition

What you want to achieve.

According to the analysis of the German Exhibition Association (AUMA), the objectives of the exhibitors have basic objectives.

Product target

Price targets, publicity objectives and sales targets.

Therefore, sales is the ultimate goal, but it is not the most important work at the exhibition.

IFO's survey also believes that the objectives of enterprises' participation should be publicizing corporate image, enhancing corporate reputation, close contact with customers, introducing new products, enhancing product awareness and exchanging information, and 70% of its goals are aimed at meeting new customers.

The fundamental purpose of enterprises participating in exhibitions is to sell, showing is only a means, but this does not mean that the number of enterprises signed when exhibiting is equal to the effect of exhibiting.

The purpose of the exhibition is not only to display new products, but also to enhance the reputation of enterprises.

market

The best way to change.

market

What kinds of products are most popular, and the dynamics of your competitors will all be

Exhibition

It brings you the most valuable things, which enables you to implement and adjust your strategy in time.

After the purpose is clear, it is necessary to take corresponding measures for this purpose. The following measures are the most basic and necessary:

1, detailed understanding

Exhibition

Tools:

Exhibition

Many tools are needed.

Exhibition

What can the organizers provide and how much they need to prepare for themselves.

This is meticulous to tables and chairs, stools, water and electricity and so on.

Exhibition

It will be too hasty to find the deployment again.

Activities:

Exhibition

Organizers usually hold many kinds of activities.

Exhibition

These activities include competitions, technical seminars and so on. If enterprises can participate in these activities, they will get a lot of information and publicity.

Exhibition

The journal and outdoor advertising.

Exhibition

Enterprises that are familiar with the exhibition will get good publicity results.

2. Adequate preparation.

Cost budget: exhibitors should make budget in advance.

The exhibition fee includes booth fee, booth decoration and decoration fee, exhibition goods pportation fee, air ticket, train long distance fare, city pportation fee, accommodation and lodging fee.

equipment

Rental fee, advertising fee, data printing fee, gift production fee, meeting room rental fee and so on.

Exhibition materials: leaflets or brochures are the most basic tools for propagandist companies. If enterprises want to get a good publicity effect, exhibition materials are very important and can show the level and strength of an enterprise.

Exhibitors: the appropriate exhibitors can get better exhibition results and better sales.

achievement

。

Exhibitors should have the following basic requirements: have a deep professional knowledge of the company's products and technologies; be confident and adaptable; extrovert and easy to communicate with people.

Exhibitors clothing: intuitive image is the most influential, exhibitors are the spokesmen of the company.

Exhibition

During the period, formal and uniform costumes should be worn. On the one hand, they represent the image of the company, and on the other hand, they are respectful to the visitors.

Elegant and dignified clothing will give visitors a good impression.

Exhibition: the booth is the battlefield, and the favorable battlefield is suitable for combat.

The layout of the booth is very particular. It is better to spend more money than to spend money. How to highlight the individual characteristics through the booth, to attract attention in many booths, and to highlight the business purpose, to launch products or enhance the image.

3. Observe the trend of media.

The media is a window for the masses.

Exhibition

In particular, we should pay attention to the trend of the media, which media will conduct special reports, which will be broadcast live every day, now is the media age, and now is also the initiative to attack, how to sell themselves to the media is very important.

In addition to these previous basic matters, there are still some small details to note, though small, but can reflect the whole company's hierarchy and quality, such as eating.

Exhibition

People usually eat box lunch, but where to eat is a problem. Some enterprises pay great attention in this area. They will eat in the exhibition hall after choosing a corner or behind the cover board. Some enterprises will eat and eat on the table of the booth. The elegant and neat image of the whole booth will be destroyed at once. Though this is not a big problem, it can make the viewer have a direct understanding of the enterprise directly.

Plan is not as good as change. The more careful and meticulous preparation is to deal with various possible situations. Therefore, it is suggested that enterprises should start early and seize the opportunity.