Zheng Zhen: Nine Out Of A Lifetime To Start A Business Ten Years To Earn Millions
01, 10, the woman in the desert named Zheng Zhen is a family in Shenzhen. Clothes & Accessories The boss of an enterprise. She had been walking on the uninhabited Gobi for three days. In her own words, the whole surface of the earth seemed to have a feeling of burning, and I could not breathe any more. It is to walk away, let oneself die once.
Let yourself die? Once in a lifetime, happiness and sadness are unavoidable. What has happened so that she can fly to Shenzhen from thousands of miles away to seek death?
Release conference
。
This unique press conference attracted the attention of numerous ordering companies and watched hundreds of people gathered on the stage.
indentor
Zheng Zhen knew his chance to make big money.
But on the second day, that is, the order meeting, when Zheng Zhen stepped confidently into the order hall, the situation suddenly reversed.
As soon as we arrived at the meeting, we saw few people.
Yesterday's crowded venue, so few people arrived today? Did they notice the wrong time? Or what happened to the dealer? Zheng Zhen immediately came out of a cold sweat and hurried the staff to the front desk for questioning.
Once the guest had checked out, Zheng Zhen's head was covered.
After making several phone calls, the guests said that our products were deviated from their style and did not want to cooperate with us again.
For several days, Zheng Zhen received the statement of cancelling the contract from all over the country.
Looking at the statement in front of him, Zheng Zhen's heart was cold, and the dealer was gone. Overnight, about 6000000 of the fashionable women's clothes turned into a pile of garbage.
She shut herself in the car and wandered aimlessly in Shenzhen.
I don't know where to go, I don't want to go home, I don't want to see my friends, I'm wandering around alone, driving around in a car and driving around like this. I think it's the safest car in the car. Everyone in the car doesn't know where I am. Even at this moment, I don't know whether I am in Shennan Road or on the North Ring Road. I sometimes wander around in that void.
A strong sense of frustration made it difficult for Zheng Zhen to accept it. In the seven months, she was like a roller coaster. She fell from the peak to the bottom of the valley. Ten years of hard work, and now a 6 million loss of a night's loss, such a big psychological gap for anyone can not bear.
7 days of heat and heat, Zheng Zhen felt that he could hardly keep up. Zheng Zhen dragged the body that was about to bake, crawling in Gobi step by step.
In fact, this kind of extradition is not the first time. The ten years ago, that exodus is the real silence.
At that time, the idea was that I wanted to be a rich woman. I wanted to be rich. I had to work hard at all costs.
That is to say, I must go out of the way and live in a way. I have made a great determination. If I have nothing to do, I will never return to this land.
Strange cities, no one, no work experience, no high academic qualifications, easy to find a job, although eating countless closed doors, but the city of Zheng Zhen is still full of expectations.
I always feel that this tall building will belong to me one day, that is, I have a strong desire to get it.
Two weeks later, Zheng Zhen found a job.
900 yuan a month's wages, Zheng Zhen was reluctant to eat a fruit, she set a rule for herself, even if hungry, must be saved 800 yuan per month.
The one hundred piece is really small. It's not enough at all. It's really frugal and frugal. Some people don't understand it. They think I'm so mean. I don't seem to be willing to spend money. At that time, I kept telling myself that I could do something, but without money, you didn't save money, and no one could help you.
A year later, he saved himself 10 thousand yuan. Zheng Zhen bought several sewing machines and employed two masters.
Without money to hire people, Zheng Zhen often had to carry hundreds of pounds of cloth back.
Because they could not choose cloth, Zheng Zhen's clothes were seriously shrunk, and the problem of decolorization was observed. The clothes that had been rushed out of the day and night were returned by batch, and money was not made, even Ben was put in.
After dark, do you think you can still get up tomorrow? Can you open your eyes? Can you still go on? You can't imagine.
But on the morning of the second day, the sun came out, saw it again, and then started it again, and felt it was still necessary to do it.
It was with the tenacity of a piece of work that Zheng Zhen learned and worked. After a year, he earned 1 million.
The scale of the factory is also increasing, from the initial 70 square meters to 500 square meters, 2000 square meters.
Zheng Zhen understood that if we want to make more money and get higher profits, we must create an independent clothing brand.
Zheng Zhen was able to recruit a group of fashion designers and brand sales teams. After months of careful preparation, Zheng Zhen's first season costumes came out. With these clothes, Zheng Zhen went straight to Beijing Fashion Expo.
At the Beijing Fashion Fair, Zheng Zhen's dress design was novel and cheap, and attracted many franchisees. The dealer who ordered the order came up. She never imagined that a shot would win the game.
Three months later, Zheng Zhen went on to win the chase and took part in the Shenzhen Clothing Fair. This time, time and place, people and Zheng Zhen had more confidence.
In just four months, Zheng Zhen has 41 distributors, 49 stores and sales outlets all over the country, and sales are unusually hot.
She rented a whole story in the most upscale office buildings in Shenzhen. Only her office occupied 300 flat, and within six months, she quickly started a brand. Zheng Zhen's success became the myth of the clothing industry.
It is a triumphant career.
But it was a press conference that made her ten years of effort all destroyed.
On the 7 day, the trip to Dunhuang, poverty, prosperity, the past events in front of the playback, recall that from the initial 100 yuan, to achieve today's tens of millions of assets, Zheng Zhen suddenly found that money in her heart lighter.
I found that people can be numb with pain.
When you walk 10 steps, the pain will not go down, you can go on.
Only through experience can you know that even pain can walk past.
That death is dead. What else can't be done?
After coming back from Dunhuang, she decided to clean up all her stock. No matter how big or small it was, it would be 20 yuan each.
Zheng Zhen said: brand is always my dream. I will persist. Without six million, I can accumulate six million more. I will do it.
But the growth of the brand requires a lot of money. I will work harder to earn more money to grow up.
There is a saying in Zheng Zhen's diary, "some people say that because of their dreams, I feel that my dream is cruel. I have struggled with pain because of my dreams, but I can not extricate myself from death."
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