Online Shopping Is Favored By &Nbsp; Clothing Stores Are Under Attack.

　　 The cold winter days failed to bring the winter clothing sales this year.

Miss Wu, a fashion shop owner of Nan Junlu road in Quanzhou, said that in November and December, she sold 200 thousand yuan a month, no problem, but now she has just sold in December. She only sold less than 100 thousand yuan, and business has been deserted since new year's day.

Data released by Quanzhou Statistical Bureau showed that residents in 2010 Clothing consumption The index mostly showed a downward trend, and the decline in November last year was as high as 16.4%. Industry analysts say that inflation will encourage consumers to be more cautious about spending, or reduce their clothing consumption, or find cheaper ways of consumption. The actual situation also shows that online shopping is increasing the impact on clothing entities.

festival Buying clothes Cold tide

"It's good to sell two thousand or three thousand yuan a day." Miss Wu said that in the last two months of 2010, her performance was less than 100 thousand yuan, even half of the same period of previous year's performance. At the beginning, she thought that the purchase was not in line with the market. However, only a few days later, she found out that her sales of winter clothes were not only cold but her family.

I visited several clothing stores of various grades. Winter sales A lot less, many people sold more than half of the sales, and prices did not change much in 2009. The industry's commonly known "holiday buying clothing boom" is cooling down in clothing stores. Many people reflect that the position of buying clothes has begun to turn to the Internet due to the impact of rising prices.