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Online Shopping Is Very Popular.

2011/1/6 18:46:00 60

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At the beginning of the new year, the Ministry of Commerce, the Ministry of industry and information technology, the Ministry of public security, the people's Bank of China, the General Administration of customs, the General Administration of industry and commerce, the General Administration of quality supervision and quarantine, the General Administration of press and publication (Copyright Bureau) and the Intellectual Property Office jointly launched a cyber shopping campaign to crack down on the infringement of intellectual property rights and the manufacture and sale of fake and shoddy commodities.

In 2010, the scale of online shopping in China was about 500 billion yuan, and the number of users exceeded 100 million.

Today, online shopping has become a common practice. The effect of this action will surely make people in the industry applaud.

In recent years,

Online shopping

In fact, it is an indispensable means of consumption in people's daily life.

As advertised by Taobao, "no one is on the street, not necessarily nobody is shopping."

From the early purchase, Taobao and pat to the multifarious e-commerce website, from brand marketing to buying and selling, group buying, spike killing and other kinds of promotional means, the attention and volume of online shopping have posed a great threat to the physical market.

According to the latest monitoring data released by AI consulting, the number of orders for online shopping in China reached a record 380 million in the third quarter of 2010, an increase of about 50% compared with the same period last year.

Needless to say, online shopping has changed the usual consumption patterns of people.

Of course, online shopping also has drawbacks.

2010

Electronic Commerce

The complaint statistics report shows that there are three "chronic diseases" in e-commerce in China, including e-commerce quality, enterprise service and enterprise credit.

The first problem is Internet fraud.

In the first 10 months of 2010, the number of complaints involving online shopping fraud was 15316, which reached more than 4 of complaints from online shopping.

Some Internet sellers or platforms use low-priced means to entice consumers to hoodlash, or sell fake and shoddy products. There are also promises of failure and fishing fraud.

Complaints about defects in commodity quality were 3414, accounting for nearly 1 of complaints from online shopping.

The sales process that cannot be experienced makes the phenomenon of shoddy goods and goods not be in an endless stream, and there are more and more behaviors of making and selling fake and shoddy goods.

Many consumers found that they did not conform to the description or even counterfeit after receiving the goods. However, the return process was hindered.

Similar problems often occur in products with larger sales volume, such as textiles and cosmetics.

As one of the best selling products on the Internet, clothing products have become one of the key points in the fight against piracy and counterfeit goods.

In the online shopping platform such as Taobao, pat and so on, most of the designer clothes are

Imitation

There are many unlicensed clothes plagiarizing brand clothing design.

Many consumers are tempted to buy counterfeit products with the original bill, the final invoice and the outer veil.

Data show that in 2009, Taobao launched a total of 8210 counterfeiting products with its brand partners, and seized nearly 3 million 380 thousand fake products appearing in Taobao networks. More than 1.4 online stores were punished for selling fake products.

In the course of safeguarding Guangdong's rights, YISHION group found that Taobao's products selling counterfeit YISHION products have specialized suppliers and warehouses, which can quickly imitate YISHION's new products.

Imitation of low-end YISHION clothing can still be profitable, let alone those of imitation high-end brand clothing business.

In this industry chain, the intellectual property rights and reputation of the brand enterprises are damaged, and consumers are deceived.

Not only is it on the comprehensive online shopping platform, but even the popular group buying platform also has many fake and inferior commodities.

In recent months, there have been thousands of group buying websites in China.

Among them, most group buying websites introduce brand clothing, and some websites offer low price clothing without license, no factory, no after-sales service, and its quality can be imagined.

Fake and inferior textiles not only damage the interests of consumers, but also affect the health of consumers. Therefore, it is necessary to cut off the source of their production and eliminate their listed sales.

It can be imagined that this action will inevitably hurt the nerves of manufacturers and sellers of fake and shoddy products.

Just like those companies that are keen on plagiarism and follow suit, they only plan their immediate interests and lack competitive technology and products. There is a slight trouble in the market, and their business is difficult to sustain.

In this sense, this action is like a warning bell to remind small and medium-sized manufacturing enterprises to focus on technology and brand, take the road of technological innovation, and have their core competitiveness at an early date.