Liu Zhao'S Interpretation Of Fashion

Ten years ago, he was a flag bearer of China's fashion industry. The large fashion party organized by his hands always became a media talk. After ten years, he said he was more like a conversational man, and he wanted to extend the idea of fashion to the hearts of every Chinese.

Ten years of fashion

Ten years ago, the luxurious party that had just entered China's luxury brands abroad seemed to be a gathering place for Chinese fashionable people. After ten years, the party remained, but the participants had changed a lot. Today, fashion has come to reveal its secret veil and let it go from the altar to the street. Fashion is no longer a fashionable pursuit of waves, nor is it superficial and unconventional. It is a modern consumer culture, a life and a high quality life that carries our modern beauty.

As the first person to deal with fashion in China, Liu Zhao has almost gone through the whole process of Chinese fashion from scratch, and has also created some first time in China's fashion industry.

Today, this handsome man who has a great emotional life and a quality of life has spent a lot of time on the exchanges between China, France and China.

In front of Liu Zhao, wearing a tailored white shirt and grey AMANI trousers, the whole person looks fashionable and energetic.

His work and life have not changed radically in the past ten years. He has been doing things closely related to French fashion boutique. He has a special status: the honorary representative of the French boutique industry federation, which represents the world's top luxury brands such as Dior and Chanel.

What is our interest in Liu Zhao, who has worked for many years, is how to evaluate the domestic high-end consumer goods market in the past ten years?

"In the past ten years, I have had a deeper understanding of French fashion. The more I know, the more I find the concept of French fashion very extensive, which is quite different from that of many Chinese people.

At present, most of the consumers who buy luxury goods in China are new. They do not know enough about boutique. Although they have the economic strength to buy them, they always feel the same when they wear them.

Can you imagine?

One day, I went to a friend's house. My friend's house was designed by a famous designer, a beautiful French style home furnishing, and an exquisite porcelain imported from the cabinet.

But what puzzled me was that there was a white plastic lunch box on the magnificent kitchen table.

Of course, it is not that I despise the food for takeaway, because everyone has a tense state of life.

But, according to the French tradition, even if you eat a piece of white bread, you may put it in a beautiful white porcelain dish, buttered with butter and jam, and then knives and forks to eat slowly.

This is the real gap between the quality of life of many rich people in China and the lifestyle of foreign countries. This is not a quality that can be improved by wearing a few luxuries.

Speaking of personal preferences, Liu Zhao said he focused on quality, but more suited to his talents.

He loves Dolce&Gabbana, Y.S.L, Lanvin and Dior men's clothes, but he is disgusted with others for his fashion and taste.

Speaking of the style of dressing for the past ten years, he clearly remembered three big changes.

"The first time around ten years ago, a designer friend of mine knew that I was going to France and recommended a fashion shop for me. After I went to Paris, I would definitely go there to buy clothes, and specifically asked his friends in Paris to take me there.

The store is run by a middle-aged couple. It is very avant-garde. It is a brand of some pioneer designers in France. It was a style that I had never tried before.

I have never bought so many clothes in a fashion shop, from winter coat, spring and autumn suit to summer T-shirt.

After buying the clothes, my friend took me to a fashion salon, and changed the 37 points I kept in the domestic organs.

Since then, I haven't changed my hairstyle. "

It was Liu Zhao who first discovered his style and began to play the game with confidence.

With this very successful first pformation, Liu Zhao's second change is the icing on the cake project.

Nowadays, his demand for clothes is only "the simplest design of the classic brand", but he has his own view on the luxury consumption of most people nowadays. "The misunderstanding of consuming luxury goods is made by the media and consumers. Everyone's tastes, spending power and goals are different. Some people simply buy it for ostentatiously."

Liu Zhao said, "my view is that no matter what fashions, watches, wine or anything else, we can only enjoy it if we have an understanding of its quality and its real needs.

The French boutique Federation produces the most creative works every year in the 67 companies. Its brands change every year, and only if they keep forging ahead can they be respected.

It's not important to have these things. The key is to let Chinese consumers know that creativity and passion can make life better.

For ten years, for Liu Zhao, it is just an endless dialogue with the fashion industry, and his original intention has enabled more people to have a more beautiful and quality life, so that the principle of artistic life has not changed.