VANCL: A Girl Should Have A Pair Of Snow Boots.

It seemed as if overnight, the girls in the city were tired of the delicate high-heeled shoes and changed into the dull and lovely snow boots, feeling this simple and comfortable nature.

Perhaps, every girl should have a pair of snow boots of their own, and be true and unfettered.

VANCL

Snow boots originated in the first World War in Australia. At that time, the pilots used two sheepskin to wrap shoes on their feet for the sake of the cold. They did not think that this stupid round headed boots gradually became popular in Australia. It has become an irresistible trend in the world in the past two years.

Vic is adhering to the principle of "popular fashion", and has won many fashion fans in this trend of snow boots by virtue of high cost performance, high quality raw materials and diversified styles.

In 2009, on the basis of two kinds of colors, snowshoe boots and single material and single style, the 2010 focus on the snow boots product line was greatly enriched and improved in styles, colors and materials.

Style, a variety of stylized attempts, blending the classic fringes, national wind embroidery, exquisite rivets, cute hair balls and other popular elements, in some styles also made a shoe can increase the length of the leg type, and designed 8 inches, 10 inches, 12 inches, 14 inches of four different boots height, and also over the knee can also part of the knee part of the fold down, to meet the user's different matching program.

On the color, breaking the low-key black and gray system, adding many colorful colors such as sky blue, water green, pink, purple and other youthful colors, and enchanting leopard print, camouflage style, colorful cowboy and other personality charm patterns, fully meet the needs of the tide.

On the material, all skin and snow boots of all customers are imported from Australia.

Detailed design gives VANCL snow boots with soul.

Many friends say love

The dazzling stars in VANCL snow boots are suede and imitation velvet materials. They are all from Spanish designers. They are fully integrated with the international trend of fashion. They are young and have been filtering and breaking through the trend, forming their own unique style.

After the product is launched, there will be a lot of goods sold out in a short time to replenish the goods.

Vgirl series snow boots also reflect the keen fashion sense of Vic. Its vamp looks like rain boots, and its soles are made of TR material, which is waterproof, waterproof and environmental friendly. It is not afraid of rain and snow.

At present, all over the world, rain boots are the most popular trend. Customers are already at the forefront of the fashion, requiring designers from Italy to make moulds for Vgirl series snow boots, which is more suitable for Chinese people's feet and is more comfortable and unique.

The detail design of snow boots is also embodied in many styles of VANCL logo, such as hand laid diamond logo, embroidery or embossed cloth logo, and logo printed on nostalgic style buttons. These buttons are all proprietary die designed by VCG and have unique personality.

These are all brand names of fans.

Even for the snow boots and boots that customers rarely notice, it is also a big deal for all customers. Using the special wear-resistant and anti slip soles, the Spanish designer has designed the complex pattern with logo, which is inspired by the mysterious totem of the ancient Australian tribes.

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In addition, the package and the tag of snow boots are also carefully designed. The shoe box is made of wearable kraft paper, and is designed by the Spanish designer together with the snow boots. The style of graffiti runs through the design sense. The rope on the tag also uses a hemp rope, which maintains a relatively uniform style with the packaging box, giving the consumers a visibly intimate feeling.

Many fans of sina micro-blog fan fan group have greatly surprised the VANCL packaging box after receiving snow boots. Their enthusiasm for snow boots box is even greater than that of shoes itself.

For star products, we care more than sales.

The real commitment of van kind to high performance price ratio made VANCL snow boots sell well in October at the beginning of hot sales, and sales of single products exceeded 1 million pairs in 2010.

Sales data is a mirror. There is still much to be noticed through this mirror.

Sales volume is built on the strict control of quality.

In view of the phenomenon that the boots had fallen off in 2009, this product has been improved in technology and materials this year, and all kinds of quality tests and tests will be carried out before boots.

On the basis of quality and quantity, in order to reduce labor costs, Vic also helps factory management. In 24 hours, people communicate in real time in factories to maximize production efficiency.

Apart from van Kok Pin itself, the suppliers of snow boots are amazed by the huge volume of products sold, which is incredible.

They will take the initiative to browse the users' comments on the snow boots, and comb out the users' opinions and suggestions in order to improve and improve the technology of the products next year.

And, more often than not, suppliers are more concerned about weather forecasts and cooling.

This phenomenon is very rare in traditional industries.

There is no contradiction between fashion sense and high performance price ratio.

Can the price and fashion be concurrently obtained? The popularity of VCG snow boots is a good illustration of this.

Take the most expensive fur and snow boots series, the fur used is the Australian imported wool skin, and is the same material supplier as the famous snow boots manufacturer UGG.

But compared to UGG's high price of more than 2000, only about 299~359 yuan is needed for genuine products.

The price gap is huge. Fundamentally speaking, it is the embodiment of the principle of "telling the truth to consumers" as a fast fashion brand.

Vic believes that fashion can be very simple, not vulgar and extravagant, and fashion is a real self expression.

In the future, Vic will stick to its people's fashion mission and continue to provide people with more cost-effective, fashion conscious lifestyle products.

Let's look forward to it.