Shenzhen'S Retail Industry Collectively Listed &Nbsp; More Than 3000 Stores Opened.

In 2010, it was

One

Diversified development of Shenzhen retail enterprises

"According to incomplete statistics, there were more than 3000 new retail outlets nationwide in Shenzhen last year, bringing the total number of" Shenzhen signboards "to nearly 4.

In addition, Shenzhen's retail businesses have diversified their military tactics in the form of leasing, buying property, acquiring stores and acquiring equity.

In 2010, along with the centralized listing of three large retail enterprises, Shenzhen's retail industry ushered in an unprecedented expansion year.

Yesterday, Shenzhen retail business association president Hua Tao excitedly told reporters.

2010 is a landmark year for Shenzhen's retail industry.

In March last year, Ren Yue was listed on the Shenzhen Stock Exchange; in June, Tianhong was listed at the Shenzhen Stock Exchange; in November, the year old treasure Department landed at the Hongkong stock exchange.

With the successful listing of retail enterprises such as Bai Jia Hua and Mao Ye international, the "Shenzhen Legion" of capital market has already begun to scale.

With the support of capital, the expansion of Shenzhen's retail enterprises is more flexible.

Mao industry expanded unprecedented efforts.

In the second half of last year, Maui completed many property acquisitions in Jiangsu, Huaian, Hebei, Baoding, Shandong Zibo and Linyi.

In October, Maui purchased 80% stake in Limited by Share Ltd of Shandong Zibo sugar and tobacco drinking station, and acquired 80% stake in Dongtai commercial building and Dongtai Hao logistics in Shandong Zibo Dongtai group in December.

Maoming department store Shenyang golden gallery shop also officially opened.

At this point, Maui international successfully achieved the national layout in Southern China, southwest, North China and East China.

Listing also provided strong impetus for the expansion of rainbow.

Since its listing in June last year, Tianhong shopping center has announced plans for intentional shop opening every month, with only 7 cases in July.

In November of last year, Tianhong took the land use right of the Jizhou District in Ji'an City, Jiangxi province to build a shopping mall.

In addition, the Tianhong mall intends to lease property in Chengdu, Shaoxing and Dongguan, Qingdao and other places for the opening of shopping malls.

Only a month after the listing, the year old department store even opened two new shops, the Min Zhi store and the Baoan Sha Jing store.

People's happiness is also being distributed in Xi'an, Xiamen and Chengdu.

In addition to the eye-catching performance of listed companies, other retail enterprises are also inferior.

Huarun, the leader of the national supermarket industry, has opened more than 450 stores last year, acquiring the Hongcheng supermarket in Guangzhou, successfully entering Hubei, Shanghai, Inner Mongolia and other markets, and successfully signing new projects in Shanxi and Heilongjiang.

By the end of 2010, Huarun had entered 27 provinces, autonomous regions, municipalities directly under the central government and the Special Administrative Region and more than 100 key cities, with more than 3200 stores.

Two

From "enclosure" to "intensive farming"

Shenzhen's retail industry, which has accumulated enough strength, can blossom in all directions last year.

On the one hand, we will actively seize the market of the first tier cities, and on the other hand, we will make intensive efforts in the two or three line cities.

In order to achieve market segmentation, Shenzhen merchants play the "most innovative spirit" advantage, the new format stores continue to debut.

In the past year, Hua Runwan family has many innovative formats such as blt, a high-end shopping mall, a Vivo+ high-end beauty store, a Voi_la chain and a wine cellar.

After the listing of the year old treasure store, the new format of "24 hour convenience store" was launched, while Tianhong and everyone in Ledu came to the news of the shopping center and tried to diversify their formats.

In terms of regional expansion, Beijing, Shanghai, Tianjin, Hangzhou, Chongqing, Chengdu and Hongkong all have "Shenzhen signs" emporium.

The two or three tier cities with relatively low expansion costs have also become the focus of competition for Shenzhen enterprises.

Such as Maui department store last year's projects, mostly concentrated in the two or three line cities, Maui said that it will operate 2 to 5 stores in the same city location strategy, through the point of the way to plough the regional market, so as to establish a leading position in the region.

Three

Shenzhen business

Will enter a new stage

The reporter understands that the rapid expansion in 2010 can only be regarded as "preheating" for Shenzhen retail enterprises, and the real glory is still behind.

It is understood that the goal of the year old department store is to add 9 new branches in 2012, while expanding the Shenzhen market and expanding to Changsha, Guangzhou and other cities.

In the next two years, Maui department stores will grow at a speed of less than 200 thousand square meters a year, and more than 5 new stores (including acquisitions).

Huarun Wan family plans to open more than 400 new stores throughout the year, and will enter Guangzhou, Chongqing, Shenyang, Ji'nan and other cities for the first time. Vivo+ and Pacific coffee will expand in the mainland. In the next 2 to 3 years, the number of outlets will expand to 150.

Shenzhen retail business association president Hua Tao pointed out that the development of Shenzhen's retail industry is entering a new stage. In the past, the development of Shenzhen's retail industry was mainly based on self financing and opening up new stores.

At present, with the power of capital, Shenzhen's retail industry presents a new trend of diversified expansion, which accelerates the development of Shenzhen's retail enterprises.

In addition, with the support of funds, commercial enterprises have carried out the construction of distribution centers, information systems and expanding the docking of agriculture and supermarkets. This also makes the foundation of Shenzhen retail enterprises more firm and the management level further improved. Shenzhen business will enter a new stage of development.

"The rapid development of Shenzhen's retail industry has not only led more" Shenzhen manufacturing "to the whole country, but also made tax revenue flow to Shenzhen's retail headquarters, which is of great significance for Shenzhen to build an international consumption center city.

Hua Tao said.