The Order Will Be Expected To Increase By &Nbsp, And The Sports Brand Will Add 700 Stores.

Sports apparel in China

The order is expected to increase.

The "golden period" of the development of China's sports apparel industry has been maintained since 2008. The industry has maintained a fast and steady growth, and has also created a number of strong sports apparel brands that have grown up in China.

In October 2009, Xi Long lung landed on the Nasdaq market in the United States and became the first sports consumer brand in the US.

Lin Shui Pan said that the $100 million raised by the listed companies was mainly invested in R & D, marketing and supplementary liquidity. The listing played an important role in expanding the company's scale, improving its management capabilities and expanding its brand influence.

He expects 2010 performance to increase steadily, and annual sales growth rate is expected to be higher than the same industry average.

Different from other sports clothing enterprises more professional positioning, Xi De Long positioning the brand concept in "sports life", since 2010, around the "movement of life" brand concept, the company will launch the three year rolling development strategy, focusing on brand remodeling and business mode innovation.

On the choice of market, Xi Long lung, founded in 2001, has grown rapidly in the two or three line cities in the past 8 years, and has a certain brand base and channel advantages.

Lin Shui pan believes that the two or three tier cities have greater potential than the market saturated by the first tier cities.

"In the future, the company will also wait for the opportunity to increase its penetration in the domestic first tier market through acquisition and acquisition of foreign brands, and extend the brand to more cities, but the main energy of the company in the next few years will not be placed in the first tier cities and markets."

For the three quarter, the company executives and dealers are expected to be more optimistic.

Lin Shui pan revealed that because of the increase in raw materials and labor costs this year, the prices of orders in the three quarter of the company increased by about 10% over the same period last year. Judging from the feedback from dealers, it is expected that the order will overfulfill the established tasks.

"If the cost continues to grow in the future, the price of the fourth order order will also be increased. Compared with other companies whose prices have reached a bottleneck, the price of the product will continue to grow."

At the end of 2011, shops were close to 5000.

Lin Shuipan introduced the development strategy of "brand, product and channel" under the three pronged development strategy in 2011.

It will continue to integrate the marketing resources and promote the penetration of the concept of "Life Movement". At the same time, it will intensify product research and development, and gradually achieve product segmentation and product diversification.

Terminal construction will also be the marketing focus of 2011, and we must resolutely implement two strategies: first, expand the number of stores; two, enhance the image of the store.

The overall goal is to enhance the competitiveness of the terminal.

"The growth point of the company in the next few years will mainly be in the increase of the number of shops and the increase of single store sales."

The forest water tray indicates.

It is understood that in 2010, Xi Dalong added nearly 700 stores, bringing the total number of shops to more than 4000 nationwide.

The company's goal in 2011 is to add 600-700 new stores. The total number of shops will reach 5000 at the end of this year, and the number of new stores will grow faster in the next few years.

In addition, in the face of the rapidly developing e-commerce market, Lin Shui pan also revealed that the company is also planning an e-commerce platform, looking for an experienced and capable company as an e-commerce agent of Xi long, and finally communicating the idea of "sports life" to consumers through interaction between the online, terminal and management levels.