How To Use Star Effect In Enterprises

Because of its high visibility and high exposure rate, it is regarded as the best medium for goods to consumers. Therefore, stars are used to publicize enterprise products, so as to enhance the visibility of products and expand the products.

The emergence of star effect

The word "star effect" has been common in various articles and magazines since its appearance. It has been mentioned by people all the time. Experts and scholars are interested in discussing the "effect" that will appear in human society.

Why is there a star effect? What kind of influence mechanism does star effect have on us? There are also many people talking about it.

An expert said: "the so-called star effect, in essence, is due to the worship and trust of the heart."

Indeed, the recognition and attention of stars is the soil that produces the star effect.

In psychology, because of its social nature and social nature, people tend to involuntarily obey and follow some strong men. This is why we all love heroes and worship heroes.

For this reason, many companies have invited celebrities to advertise their products and pay a high price, ranging from hundreds of thousands to 23 million stars in the country. Hong Kong and Taiwan stars can advertise as high as nearly ten million yuan, while international stars are even higher.

Is it worth the money to invite celebrities to advertise? I am afraid that only when the annual sales report of the business owners comes out can we make a judgement. But if there is no value, why do so many business owners go for it? So, to explore this problem is not like changing the perspective of "how to make a star advertisement"?

Application skills of star effect in Enterprises

1, enterprises should choose the right time to choose stars.

KBO: the beautiful era of daughter-in-law decoration; women's right to speak in family decoration is becoming more and more powerful, and the number of daughter-in-law groups is huge, thus becoming a new force of consumption.

Cobb grasps the consumption psychology of female proprietor, with the help of the "good daughter-in-law" image of "Mao Doudou" in the beautiful era of "the daughter-in-law's wife".

In the beautiful times of wife, the image of the wife of Mao Doudou and her actor Hai Qing as a red man are involved in event marketing.

Hai Qing's latest life photo exposure and "Mao Douchi" appeared on the topic of "treasure bean home" experience Museum, and attracted the attention of consumers through Hai Qing's star effect and the "good daughter-in-law" sense.

Because the timing of advertising choice coincide with that of the stars themselves, advertising fees will not be wasted on the audience's ignorance and ignorance, and the product information flow will not be blocked in the process of conveying to the audience.

2, handle the relationship between star image and brand image.

Beautiful handsome guy image because of its outstanding appearance, naturally has the unique characteristics of attracting the public.

In advertising planning, it is easy to cause visual guidance mistakes by publicizing the image of stars, that is, let the public only pay attention to the star image and ignore the corporate image and brand image. Therefore, enterprises should be careful when choosing stars to speak.

3, star temperament should be consistent with product image.

Using stars to advertise is nothing but trying to find a spokesperson for the product.

Endorsement means not only the combination of star face and product face, but also a concept of stability. Whether the star's temperament, demeanor, insight or spirit can stabilize the temperament and spirit of the product.

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The first person to put forward the concept of "business casual men's clothing" is always keen to understand and lead the fashion.

This year, Li Lang has set off a "fast fashion" trend in the fashion industry. This new product L2 highlights the trend of young sportsman, and responds to the mentality of tide men eager to get out of the fashion of personality.

This time, L2 chose Daniel Wu, a Chinese style male, as a brand spokesperson. Daniel Wu's temperament, shape and so on are in line with the product image of his simplicity, fashion, personality and so on. This powerful visual sense effect and overwhelming star effect are enough to overwhelm many tide men.

Enterprises should invite celebrities to advertise. Besides using celebrity's popularity and image, they hope to get more attention and comment by employing this star.

Therefore, in depth study, seize the opportunity, clear steps, integrate resources into the best effect, make it an unlimited resource that can be spread.