Low Cost, High Efficiency And Strong Brand Building

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In these four conditions, the first competition strategy has two kinds: differentiation leads the opponent, or zero value leads the opponent.

For example, the first success of every guest is from a real customer. It is satisfied with the actual demand for men to buy clothes. Men will buy clothes and buy them, and they will not bargain. But now, with the increasing number of otaku, fewer and fewer people are going shopping.

And Galanz's way is to lead the opponent with zero value.

So the microwave oven in the whole industry is not competitive with Galanz, so this is his first competitive strategy.

The second is the expression of marketing.

How consumers think of our brands and products, that is to say, brands must have associations.

In fact, there are two key points in marketing expression. The first key point is the name of your brand, and the second is your appearance design.

So the name of "fan" is very good, ordinary people.

We know that after 80, 90, despise authority, what chairman, what CEO, do not put their eyes.

Regarding product packaging design and appearance design, Sannuo electronics has been concerned in the domestic market for two years. Sannuo's sound combination is a cylinder, very beautiful, and its products are very beautiful in appearance design.

Another example is Galanz's air conditioner, the air conditioner on the market is white, and Galanz is color.

The third point is the business model.

The business mode can satisfy two conditions, one is cost, the other is technical barrier.

For example, we know the war between 360 and QQ. 360, if it is free antivirus software, how can he make money, so 360 launched a security browser, including software recommendation, he is really making money in this area. When open 360 browser, there is a webpage recommendation, which is paid.

Second, 360 recommend a software will have one hundred thousand, millions, tens of millions of income.

QQ provides a web page with many recommended functions, but why the two fight together, because QQ has a lot of software that is free, which has an impact on the position of 360. So 360 launched QQ bodyguards, sabotaged its business mode, QQ launched ad 360 interception, and member entry was also blocked. The strategy behind him was business mode.

Including fans, his third point is in the business mode, because he is through the Internet, so his cost is much cheaper than the traditional shop cost, his circulation cost and shop cost is very economical.

Fourth, brand legend.

In fact, low cost is not equal to zero cost. Low cost is efficient. He meets two conditions. First, whether there is a sensational effect of news, and whether second can create word of mouth in the middle of the industry.

All customers are not doing news hype, but using Internet word of mouth for a simple example. For example, internet word-of-mouth is different from the original advertising and news dissemination mode.

A recent incident has been circulated on the Internet. There is a mantra on the Internet. Behind all the phrases are related to the business practices behind Sichuan. This mantra makes the chafing dish very hurt.

In fact, there are four big oil companies in China. What are the four largest ones? PetroChina, Sinopec, CNOOC and the fourth largest oil companies are gutter oil. They are afraid to go to chafing dish now.

Recently, objects are very popular, and they are pushing behind them.