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&Nbsp: Humen, A Famous Clothing City In Dongguan

2011/1/11 14:13:00 152

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Fashion Striker Dongguan Humen Clothing City

"There are two tiger tigers in the Guangdong sea.

Up to now, there are remnants of residual stones, and white waves like mountains pass over Humen.

A Kang Youwei's "over Humen" brought us back to 172 years ago. The great fire of national hero Lin Zexu made the town Humen famous.

172 years later, when people mention it again

Humen, Dongguan

In the past, the old town of "selling smoke" has been put on the "

Famous clothing City

"Fashion jacket", let people who come close to her again can not help but be amazed at her beauty.

Now, Humen has more than 1300 large garment enterprises, with sales exceeding 15 billion yuan and 23 large garment market.

Of the 650 thousand permanent residents in the whole town, there are as many as 250 thousand people in the clothing industry.

Why did Humen quietly change in the long years of baptism?

Fashion striker

Along the tunnel of time, we went all the way upstream to see clearly the path of her rise.

The cry of mixed clothes into "Fishing Song and singing late"

In the late 1970s and early 80s, Humen was only a small fishing village. Because of its special geographical location, it was located on the east coast of the Pearl River Estuary, north of Guangzhou and south of Shenzhen. It was only 47 hours away from Hongkong, and only a few hours from the sea to Hongkong. Fishermen often took the opportunity of going to sea or selling seafood, and brought back some cloth, clothing, shoes and socks from Hongkong or Shenzhen Sha Tou Jiao, and then returned to Humen to sell on the stalls to change some pocket money.

The location of the stall is in the area of Humen Zhixin park.

At that time, the old clothes brought back from Hongkong could even be sold for tens of yuan, which was a great asset to the Humen people who had a low income at that time.

With the increasing number of stall vendors, a "foreign goods Street" has gradually formed in Humen.

At that time, foreign goods were rare in the mainland, and people's clothes were all "gray", "black" and "blue". The colorful costumes, shoes, hats and even socks brought from Hongkong brought the mainland people an eye opener and the people who came to Humen to shop. So Humen's foreign goods street is known far and wide, and its popularity is booming.

This is the embryonic form of the early stage of Humen's clothing industry. It is precisely because of the beginning of the sale of clothing that the Humen has been prospering in recent years.

In the future, the "Fu Min clothing city", which plays an important role in the history of the development of the clothing industry in Humen, is the "foreign goods Street".

Later, the people who put up the stall found that the garments that were brought from Hongkong were very simple, so they simply processed their own clothes, bought several sewing machines, started their own small workshops, and began their original garment processing plants.

During this period, it was not a miracle to start from scratch in Humen. Almost every person doing business in Humen was doing wonders every day. The clothing business started with the first pair of scissors, two sewing machines and a stall.

By the end of the 80s of last century, the number of merchants engaged in clothing management in Humen has increased from the initial more than 30 to more than 60, reaching a certain scale.

Many of the bosses of the clothing industry in Humen started from the stalls.

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A building and a small town

Fu Min has an old qualification employee. In 1993, when he first built the rich people, he got a quota of stall, which is a welfare for the employees of the rich people.

At that time, the booth needed to pay 30 thousand pieces of deposit, and he pferred the berth to someone else in exchange for a motorcycle.

At that time, the majestic motorcycles were considered luxuries, but compared to the tens of millions of yuan now, they could only be regarded as a property.

So almost everyone who saw him had to jokingly say, "you are the most expensive motorcycle in the world!"

Humen can pform from the old ancient town of smoke to the famous city of clothing today.

Anyone who has ever been to Humen has described it like this -- not coming to the fashion city of Fumin, or to Humen.

Whether clothing designers, clothing manufacturers, clothing franchisees, or ordinary clothing consumers, to Humen must visit rich people.

Fei Xiaotong, a famous sociologist, once said: "the occurrence and development of Wenzhou's family industry or joint household industry can not be separated from the" big market "at the moment, that is, it is dependent on the appendage of the vast circulation network.

Although this sentence is "Wenzhou model", it profoundly reveals the key role played by the specialized market in the development of rural industry.

From the emergence of Humen garment industry cluster to its booming development, it can be said that it is closely related to the professional market, especially to the "rich people".

Humen clothing embarked on the track of orderly development began in the early 1990s, which is the second turning point in the history of Humen's clothing development.

Seeing the good situation of Humen's flourishing clothing market, the Humen town government decided to build a large professional clothing market and concentrate all the businesses who are on the streets and lanes together.

In November 1993, the Fung man fashion city, which was raised 70 million yuan, was opened.

In the first year of operation, the turnover amounted to 1 billion yuan.

And just 3 years later, with the development of Humen's clothing industry, its sales showed a leaping development. At the end of 1996, it had reached 1 billion 500 million yuan.

Until now, the rich people have been in the leading position of the clothing market in Humen, and it is also a barometer of Humen's clothing development.

The successful operation of Fumin fashion city is a booster for the development of Humen's garment industry.

It has nurtured a large number of brands that will be heard in the future and even now. "YISHION" is a famous brand hatched from rich people. There are also a number of famous brands such as chinchilla, Irwin, and irmin, all of which have used the platform of enriching people.

Because of the constant growth of these well-known enterprises and the emergence of a large number of entrepreneurs, the rich people are also known as "brand incubators" and "cradles of private entrepreneurs".

The huge demand brought by the market has sprung up around its periphery, and the expansion and expansion of enterprises have promoted the development of the market.

The two developed well together, and finally formed a large scale industrial cluster.

At the end of the 1990s, the first batch of clothing brands in Humen came from rich people.

These garment brands have been developing at an extraordinary speed in enriching the people, increasing their corporate grades and increasing brand awareness. Within a few years, the accumulation of enterprises and the emergence of brands have been unmatched by many similar enterprises.

Enriching the people is also the cradle of wealth.

Here is the wealth story of countless Humen costumes.

A lot of people just started to keep up with the stalls and help people sell clothes, but after selling for a few years, they found out the doorways, then started their own businesses, ran their costumes, and continued to perform the legend of "green in the blue and better than blue".

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The trade fair changed the fate of Humen.

Zhong Ganquan, Secretary of the former Humen Town Committee, once said: "if a city in Southern China grabbed the trade fair before Humen, Humen would lose its splendor today. Humen will not have any advantages now.

In 1996, the leader of Humen saw the whole city celebrating the "clothing festival" in Dalian, and was particularly surprised.

"How come there are not many garment factories in Dalian, so the costume festival is so logical? Let's see that there are CHIC fairs in Beijing, and there are also garment festivals in Ningbo. We have so many garment factories in Humen, but nothing is happening."

At that time, 99.5% of the people in the country did not know Humen's clothing, and in fact, Humen already had hundreds of garment enterprises.

The contrast between this one and the outside has aroused the strong desire of Humen people to let Humen clothing make a collective appearance in the whole country and to occupy a place in the Chinese clothing industry.

Thus, in 1996, Humen held the first China (Humen) International Fashion Fair.

Generally speaking, the first China (Humen) International Fashion Fair was a success.

Its positioning is different from the "Canton Fair" and Shenzhen's clothing trade fair. Its focus is only on trade, with clothing and garment accessories and clothing machinery.

The first trade fair reached a turnover of 1 billion 260 million yuan, which was good at that time.

The trade fair came to the second session and began to show signs of success.

Because when they come to Humen, they will find that they can not only carry out pactions on the spot, but also thousands of unattended enterprises outside the field are also unexplored business opportunities.

After the third session, the Humen Trade Fair has been a major festival in Humen.

By the fourth and fifth sessions, almost all Chinese people knew that Lin Zexu had clothes besides Humen.

"We have succeeded! The Humen Clothing Fair has changed the fate of Humen."

Tan Zhiqiang, director of the economic and Trade Office of the people's Government of Humen Town, was still unable to conceal his excitement when he recalled those days.

In 1996, when Humen just started the trade fair, it was positioned as "international" standard.

At the three session, the then State Ministry of trade agreed that Humen would not have to apply for approval at any time, and could hold the China (Humen) International Fashion Fair permanently.