When Customers Ask For Product Weakness

As a salesperson, he will encounter various problems in his work, but there is no comparison.

Before we discuss this problem, we must clear up a concept: product weakness.

The weakness of a product is that it has no quality problems but is inferior to the same kind of products in competition.

For example, the electricity consumption is large, the price is high, the packaging is not beautiful, the style is too old, the use is not very convenient, and so on.

Some of these product weaknesses are created for other advantages of the product, some can be changed, others can not be changed immediately.

When answering customers, we must make a distinction.

As the saying goes, there are advantages and disadvantages.

On the contrary, there is a disadvantage.

When we encounter customers' weaknesses in products, first of all, do not evade the problem and do not argue with customers.

Face recognition of weaknesses in your product.

For example: you can say: you are right, in the long-term sales, we also found the weakness of their products, you can point out that I am very grateful, we will try our best to improve.

Secondly, we should make clear the reasons for the weakness of our products.

For example, you can say: our products consume a lot of power because we protect the product's high power and ensure that our products can work properly in case of emergency.

Another example: our products are more expensive than similar products because we choose the best quality raw materials to ensure the effectiveness of the products, so its effect must be better than that of the similar products.

This is verified by the market.

Third, explain to customers the value added service to make up for the weakness of products.

For example: our company's electronic moisture-proof cabinets, though not well-known for a long time, have made great efforts to build our own brand. After the after-sales service, we promise to make free warranty for five years and the principle of lifetime maintenance.

Fourth, we can show our clients that there will be continuous preferential policies as long as they cooperate for a long time.

This is not to deceive the customers, but to sincerely consider the customers.

When you answer the customer's questions about your product's weakness according to the above four points, I believe the customers will be moved by your candor and sincerity.

stay