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&Nbsp, An Old Department Store In The New Era; Shopping Has Become A New Experience.

2011/1/13 10:51:00 174

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As a new development area of manufacturing industry in southern Beijing, Daxing District is located at the important node of "connecting one axis, across two zones, and connecting multiple centers".

Under constant development, today's Daxing has become one of the most dynamic regions in Beijing's economic and social development.

This

Wangfujing department store

Entering Daxing has brought new vitality and vitality to Daxing retail market, greatly improving the overall level of Daxing District's retail industry.

At the same time, it also broadens the space of culture, taste and consumption for consumers in the south of Beijing.

With the opening and operation of Metro Daxing line, Daxing commerce in the post Metro era will form a new pattern.

In December 11th, Wangfujing department store Daxing shop opened its colorful celebration to celebrate the official opening ceremony.

Wangfujing department store Daxing shop in the initial test

Do business

Stage performance is very good. According to Daxing Commerce Bureau statistics, sales have increased steadily since the trial operation in September 30, 2010.

Eleven during the golden week (-10 September 30th, 7), the total sales volume was as high as 12 million yuan, the daily average sales volume was over one million, the passenger flow averaged 50 thousand passengers per day, and the unit price of passengers was around 700 yuan, of which the first day of golden week broke through two million yuan, reaching 2 million 600 thousand yuan.

As of November 30th, the total

Sale

51 million yuan, the daily sales amounted to one million yuan, the highest daily sales of nearly 3 million yuan, for the future development has laid a good foundation for actual combat.

The rapid development of South City has great potential.

Daxing store is the first store in Wangfujing suburb of Wangfujing department store.

Daxing is located in the southern suburb Plain of Beijing with unique geographical advantages.

Tao Xiaogang, general manager of Daxing shop, department store of Wangfujing, said that Daxing is an important suburb of the capital, with its unique geographical advantages. In terms of its location, Huangcun satellite city is only 13 kilometers away from the urban South Sanhuan and is the outskirts of the city nearest to the urban area. From the strategic position of economic development, Daxing is the gateway to Beijing and Tianjin's two metropolises and an important channel for other cities to enter Beijing.

Leaning against the capital and facing Bohai, the location advantage of the Central Plains is increasingly obvious.

Especially the modern traffic, the capital second airport and the subway Daxing line are closely linked to the city of Beijing, and at the same time, the Daxing area's economic development will be pushed to a new level.

Old department stores, suburban new shops are opportunities and challenges.

Tao said that Wangfujing department store has been committed to developing the national department store chain in recent years, and has opened 20 large department stores in 14 large and medium-sized cities, but there are only department stores in Beijing.

At this point, Hualian, Cuiwei, new world, Huate and other department store brands aim at the huge consumption potential in Beijing, and expand the territory in an open way.

Wangfujing department store was born in Beijing, and the Beijing market has always been the focus of the group's attention.

Today, the business climate and layout of the Beijing area are changing quietly. In view of the new consumption trend, Wangfujing department store has decided to speed up the layout of the network in Beijing and consolidate the dominant position of the department store industry in Beijing.

At the same time, adapting to the new characteristics of "suburbanization" in new Beijing, we will speed up the construction of the network in the satellite towns around Beijing.

Insiders said that although there are advantages such as brand influence and geographical location, how to adapt to the emerging consumer market and break through the original business ideas is a big challenge for old department stores.

Let the old business circle's impression of "Wangfujing" better manifest today.

Residents of daxingxing know that before the founding of Daxing shop of Wangfujing department store, daxinghuang village formed the most original commercial center of Daxing commercial center, such as emperor Garden Mall, original Dabai building department store and Xingcheng commercial building, and became the most prosperous city business district representative of Daxing Huangcun satellite city.

General manager Tao Xiaogang humorously said: "Daxing Wangfujing is now a reality, but we are under greater pressure."

In order to become a benchmark for large department stores, it will be hard work in addition to decades of gold lettered signboards.

Tao said: "although the store is located in the suburbs, Daxing, but the positioning of the group is in line with the international standards of modern department stores. Moreover, Daxing store also specially hired the American company, the company, to deepen the design and recruit many famous brands both at home and abroad. The aim is to create a middle class and high-end department store with complete category, high quality, high price and high energy, so that the middle and high-end consumers who seek quality, fashion and personality can get better service.

Whether in the environment, goods or services, let consumers feel that today's Wangfujing department store is the pride of Daxing people.

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Tao Xiaogang, general manager of Daxing shop, Wangfujing department store

"Like shopping and buying" brings new experience to consumers.

In the positioning of Daxing shop, Tao Zong said: "vitality and quality" is the core business concept of Wangfujing department store, which is to remind us to always follow the fashion trend.

At the same time, Daxing store inherited the spirit of the Wangfujing department store, and called it "like shopping and shopping".

Like to visit, is to let consumers feel the reputation of department stores, and products should be comprehensive. Daxing shop has to continue to do homework in this regard.

Now Daxing shop has more than 600 commodity brands, more than 70% of the market brand, tens of thousands of goods to meet the needs of different types of consumers, so that the people of Daxing can enjoy the fun of shopping in the international department stores without going downtown.

Affordable, in addition to international brands, high-end goods, Wangfujing Daxing store will also adapt to the purchasing power of local consumers, set up some products that meet the tastes of the people.

In addition, the shopping mall has introduced many supporting functions such as catering, hairdressing, leather shoes repair, cutlery and so on to create a more beautiful and comfortable shopping environment for customers, bringing a brand new, cordial, fashionable and elegant shopping experience for every local consumer, bringing a brand new interpretation to the concept of dress of the people of Beijing and interpreting a more comfortable and modern taste of life.

The future road under the new pattern needs more down-to-earth work.

Daxing has been developing rapidly in recent years, with the continuous improvement of pportation and the entry of famous enterprises. Daxing's location advantages have been gradually highlighted.

At present, the real estate giants such as Greenland, Huarun, Jindi and poly Zhongjian are all expanding in Daxing, and the number of people buying houses in Daxing is increasing.

On the other hand, the Daxing line of subway has been opened, and the international commercial center of Huosheng temple [the latest news price reviews] is very close to the subway, and the opening of several large businesses has a great influence on the surrounding consumer market.

Although there have been Tesco, Wuming, Dazhong electrical appliances and so on, with the increase of Daxing's home buyers, it will become a new business gathering area.

Wangfujing department stores will put Daxing shop into a main department store that combines local consumption characteristics and consumer fashion. In terms of commodity quality and fashion, it will be "based on the local and higher than the local", and put forward the idea of "one layer of one life trait, one layer of one life style".

We should take advantage of "Humanistic shopping and human services" to build competitive advantages of enterprises and maintain a long-term and stable relationship with customers. We must maintain loyalty and maintain high value for money at high prices. We should pay attention to the convergence of popularity and pursue the continuous improvement of environment and services. Meanwhile, in strengthening the market position of Beijing's base camp, Wangfujing department store will improve the quality of the main business of the department store by adjusting the existing stores in terms of commodity structure and hardware links.

"The Wangfujing department store Daxing store in the future will complete the pition from adapting to consumption, creating consumption to leading consumption, and making it the first choice for local and even southern Beijing people to pursue fashion shopping, but we still need to keep our feet on the ground," Tao Xiaogang said.

Brief introduction of Wangfujing Department Store Group

Beijing Wangfujing department store (Group) Limited by Share Ltd, known as "Wangfujing department store", was formerly known as the first store of new China, Beijing City department store, which was founded in 1955.

After fifty-five years of entrepreneurship and development, the company has become one of the largest retail groups in China focusing on the chain development of department stores. It has 20 large department stores distributed across the country, and is also listed on the Shanghai stock exchange.

In Beijing, Wangfujing department store owns four old business businesses: department store, Dongan market, Changan shopping center and Shuang an shopping mall.

Wangfujing department store Daxing shop

Wangfujing department store Daxing shop is located in the Daxing District central business circle - F, the international commercial center of the fire god temple. It is the first store in Beijing suburb of Wangfujing department store, with a floor area of 43000 square meters and a business area of 32000 square meters, including the ground floor to the five floor.

Shopping malls are designed according to the international standards of modern department stores. Following the core business philosophy of "vitality and quality", we have recruited many famous brands at home and abroad to join in the effort to create a middle and high-end department store with complete categories, high quality, high price, and energy. The main customers are locked into high-end and high-end consumers who are looking for quality, fashion and personality.

The unique brand entry, international shopping space, fashion dress, excellent home furnishing, fashion catering and luxury products bring rich and new formats to local customers, bringing new, friendly, stylish and elegant shopping experience to local customers.

At the same time, it also extends the long history and essence of Wangfujing department store. Meticulous service and grasping the pulse of popularity will inject quality and vitality into your life.

Tao Xiaogang:

Tao Xiaogang graduated from Xiamen University with a bachelor's degree in economics. He has worked in Wangfujing department store for nearly fifteen years.

He served as the senior manager of Wangfujing stores, Chengdu stores and Chongqing stores; Deputy General Manager of Department Store Department of Wangfujing department store; now he is general manager of Daxing shop, Wangfujing department store.

He has a wealth of work experience in department stores, and has rich experience and unique views on the operation of shopping malls, procurement management, commodity planning, marketing and so on.

During his work, he was involved in the preparation and management of many stores in Wangfujing department store. He was the representative of the younger generation of Wangfujing department store.