The European And American Economy Is Slow To Slow &Nbsp, And Hongkong Shoe Business Is Still Difficult.
financial crisis Influence, Hongkong shoe enterprises export orders Failure to revert to the pre crisis level, some enterprises estimated that the overall orders fell by about 10%~15% before the crisis, and prices continued to fall, which has a greater impact on business.
Lin Guangde, chairman of the ninth group of rubber and leather products of the Hongkong Federation of industry, pointed out that in recent years, Europe and America often adopted the strategy of dropping orders, that is, placing orders at the last second, which brought many unnecessary mistakes to the manufacturers of shoes and demanded compensation and depressing the unit price.
Under weak external demand, the mainland's economic growth has brought huge domestic sales opportunities.
Lin Guangde said that Europe and the United States consume 8~9 pairs of shoes per person per year, while the mainland has only 2.8~3 double, which has great room for growth.
However, due to the traditional export oriented foreign trade of Hong Kong enterprises, and over reliance on export orders and designs for a long time, Lin Guangde is worried that Hong Kong enterprises do not have enough courage and determination to enter the mainland.
In addition, insufficient funds and less sales channels are also one of the difficulties.
Moreover, Hong Kong enterprises do not take advantage of the huge connections between the mainland's private enterprises and the local weather, size, preferences and customs.
For the way out for shoe companies in Hong Kong, Lin Guangde believes that
Industry innovation
It is the only way to invest in upgrading equipment, introducing advanced machinery, upgrading technological level and strengthening independent innovation capability, and so on, and can no longer rely on cheap labor in the past.
The Hong Kong and Kowloon Footwear Association reported that the total value of Italy leather and footwear machinery purchased by the mainland last year amounted to US $29 million 690 thousand, reflecting the current opportunity to introduce advanced technology from other countries.
However, Lin Guangde also warned that the continued appreciation of the renminbi could bring harm to the national economy, and the development of footwear industry needs more pformation and upgrading in the future.
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