Humen Clothing Business Circle &Nbsp; Gathered In More Than 30 Large Commercial Cities.

Gather more than 30

Large commercial city

And in Humen clothing business circle, and Hongfu business circle is very similar, the square within a square kilometer range, gathered more than 30 large.

Ginza, a famous restaurant in the past year.

5 months later, two kilometers away from the food plaza, the Humen no night food court which just entered in January 3rd this year has occupied the Liansheng middle road of Humen town. It is separated from the Longquan international hotel across the street, back to the Yellow River, Fumin fashion city, a street with a romantic bar, a seafood seafood restaurant, a central plaza stalls, and a small commodity pedestrian street as the whole project, aiming to build Humen's most abundant large food plaza.

Seize the source of tourists

Promotional credit card back to cash 300 yuan to send 600 yuan

The close hand fight is also the beginning to seize the source of tourists.

At the beginning of the delicious food and delicious food plaza, one card service was launched.

That is to say, a card can be recharged before the meal, and then any card can be served in the restaurant. The remaining amount in the card can be refunded, or it can continue to consume.

In order to stimulate the consumption of tourists, the food plaza has thrown a recharge of 300 yuan to send 600 yuan service.

A reporter interviewed Mr. Chen, a staff member in the nearby Le Le Restaurant, who welcomed this: "the more the cost, of course, the better."

Miss Li, who also served as a restaurant, expressed the opposite attitude to reporters: "this is definitely a losing business for businessmen, and it has occupied a large number of tourists in the short term, which is very unfavorable for us to do small catering."

Zhang Jifu, chairman of gourmet food and Food Plaza, said that this is to create value-added services to attract customers.

The amount paid for the consumption card is not the first creation of gourmet food plaza.

Tan Da Ying, deputy general manager of Singapore Food City, said that the consumption of "one square" style in the form of "one card" service in the food gathering place has been adopted when Singapore food city entered Wuhan in 1995.

It is divided into VIP card and ordinary card, and its VIP card has the function of recharging.

The famous city Ginza also claimed that Dongguan was the first to create a smart card.

Short boards go their own way.

Hard to brand effect

Huang Runqi, general manager of Tiancheng Real Estate Company, said that all the brands in Hongfu commercial circle are doing activities on a small scale, basically doing their own business and promoting their own businesses. Therefore, it is not only difficult to form brand effect, but also to exacerbate internal competition.

A consumer card model developed by Internet Network Technology Limited has also entered the catering market in Dongguan recently.

Gao Cheng Shun, head of the company, said that if a business alliance was established, any enterprise that joined the alliance could send cards to consumers free of charge, implement the cumulative accumulation system of consumption, and exchange Renminbi to consumers at different rates according to the size of the aggregate.

In this way, enterprises can form a resultant force to promote consumers' recycling consumption.

Wu Ruifang, general manager of Yan Fu Group Co., Ltd. believes that the traditional way of dealing with short arms does not have continuity. The advantage of this mode is to establish an alliance network marketing mode and integrate resources. Consumers can get integral returns from different businesses, so they can encourage consumers to consume and are expected to become the most effective way for Dongguan catering industry to integrate resources.

{page_break}

Management and positioning

General department store model VS business leisure mode

Behind the competition of credit card mode, its management mode and positioning have also become competitive weapons.

Who is more competitive in the food court competition? Tan Daying, deputy general manager of Singapore Food City, said that there are 12 kinds of food and beverage in the gourmet city, a total of more than 600 varieties.

In positioning, for high and low grade groups of people, the price ranges from 2 yuan to 100 yuan.

Large and full department stores have become a popular way in food court.

Zhang Jifu, chairman of the delicious food and Food Plaza, thinks that he is different from Singapore's gourmet city.

Gourmet plaza should not be made into a public dining hall, but a new orientation for business casual customers.

During the entry of Humen famous Ginza Plaza, Xiao Jun, general manager of the famous restaurant Ginza Food Plaza, claims that Humen's clothing and old business circle needs a dining room with concentrated shops, various varieties and quick hygiene. The square is aimed at the blank market.

Humen no night day food plaza is also the first to launch a business model of all night business in the whole business. It is open 24 hours a day, and new 6 buses are opened. It also adopts unified standards for sewage treatment, garbage disposal, building and entertainment clothing industry.

Developing hidden trouble

Expensive land and rent

The gourmet Plaza is the two magic weapon for its advantageous geographical location and more prosperous people's flow. But its more expensive land price and renting also bring hidden worries to the living space of the gourmet Plaza.

Take Hongfu business circle as an example, the street shops in central district are frequently sold at a high price, and the price is several times the average price of other street shops in Dongguan.

Last year, when the auction of Hilton Square Street was paged, the street shops near the gate were auctioned off at the price of 62800 yuan / square meter, while the nearest street shop was also auctioned at the price of 35000 yuan / square meter. The 32 street paved by the fashion Island, though it was not along the street of the Malaysian roadside shop, the price was still 35000 yuan / square meter; and the street location in the Central Plaza is better than 80 thousand yuan / square meter.

Singapore Food City said frankly that the location of the food city is 6 yuan more than that of ordinary street shops.

Although WAL-MART supermarket, the new era of film city brought more intensive consumption, but only two hours a day and two hours in the evening, the flow of people was flourishing. Except for weekend two, Monday to Friday, the flow of people was hard to gather.

Nevertheless, they are very optimistic about the prospects of the food plaza: "as long as three years later, Hongfu business circle must be the most prosperous commercial center in Dongguan, and the credit of the food plaza is indispensable."