What Made The Classic Of Luxury Brand Marketing?

Why some foreign luxury brands can achieve a century of classic and enduring, and the longer they are in the years, the more they are deducting a heavy sense of historical accumulation as time goes by, as if they are talking about the pformation of life.

Even in the wake of the financial crisis, their glittering brands have never been overshadowed. Sometimes they think, yes, what has accomplished their noble and elegant temperament, and today they are still popular among fans all over the world?

The image has spiritual inspirations and social inspiring functions, and often has the following characteristics, such as culture, selling points, stories and emotions, specifically the deep cultural foundation, deep emotions and ups and downs of the story, but in addition, their brand ideas and multiple value attributes often have a legendary story, either the ups and downs of the hero's entrepreneurial experience, or the joys and sorrows of the gorgeous family. In short, luxury starts from the beginning, and nine shows the brand development process combined with the changes in the times and social development at that time. During this period, gratitude and resentment and ups and downs can completely write a family's history of struggle and entrepreneurship. In the opinion of famous brand marketing expert Mr. Yu Fei, as the top luxury brand in the world, they include products besides

Not long ago, Forbes magazine focused on the legendary experiences of the world's ten most famous luxury brands, which have remained the same for hundreds of years without any fading.

NO.1 Burberry /BURBERRY

"If the western sky is drizzled with rain, then there will be a common feature from the president and senior white-collar workers to the new entertainment stars: they all wear Burberry raincoat."

This England proverb tells the secret of Burberry becoming the "boss": the fashion it leads does not have its own table, but has excellent quality and practical value.

In 1856, Thomas Burberry, a young man in England, opened a clothing store named after his surname.

In 1879, Burberry developed a waterproof, wrinkle resistant, breathable twill fabric and soon received the welcome of the British army.

During World War I, British officers wore Burberry specialized windbreaks.

In peacetime, Burberry became the Royal brand and became the first choice for explorers and outdoor activists.

Today, Burberry's grille permeates everything from clothing, accessories to home appliances.

Romantic and noble red and black and camel flowers become British symbols.

NO.2 Hermes /HERMES

In 1837, Thierry Hermes, born in Germany and French in France, founded his harness manufacturing company.

In order to make the horses wear the most necked collar, Hermes finally won the first class business medal in the 1867 world leather exhibition.

The family business, which was born in the early twentieth Century, was hit by a big change. The third generation of successors applied the unique needling method of saddle to the trunk, and expanded the business to handbags, gloves, belts, jewelry, notebooks, watches, ashtrays, scarves and so on.

NO.3 Louis Vuitton /LOUIS VUITTON

Louis Vuitton is the pronoun of luxury and noble. Who can think of it is actually a French country packer's name.

In 1837, Louis Vuitton, a 16 year old carpenter, came to Paris to make a living.

At that time, the emergence of train ships gave rise to the upsurge of Paris's upper class tourism.

It is not a trivial thing for a noble to go out. Clothing accessories are numerous and must be kept in perfect shape at any time. Therefore, packing for the ladies and gentlemen has become an important skill.

Louis Vuitton was smart and capable, and soon became a small celebrity bundle worker in Paris.

Napoleon III's Queen, Jonny, used him as a craftsmanship collector. He also used his carpentry skills to build new suitcases on his journey, and helped the extravagant queen to be pported to several lovers. In 1854, Louis stayed in a large number of gifts and left the palace, opened a luggage shop on Champs Elysees Street, launched a flat cover suitcase, and changed the shortcomings of the trunks suitcase at the time when the boxes were not easily accommodated.

Square top wooden boxes have become the trend since then.

In 1896, the son of Louis Vuitton, with the abbreviation of his father's name "LV", was printed on her own product with flowers. This is the LV brand logo that has been so popular today.

NO.4 Ferragamo

I do not know how many women endure the pain for wearing beautiful shoes, but Ferragamo has proved to the world that comfort and popularity are not contradictory.

Salvatore Ferragamo, the founder of the brand, went to California university to study human anatomy and learned how the weight of the body could create pressure on his feet.

He grabbed the opportunity and became a special shoemaker for the movie superstars. Garbo and Sophia Roland all wanted Ferragamo shoes.

NO.5 Faso

Persol sunglasses were born in Turin in 1917, and the quality and craftsman Persol made in Italy has become the key to the classics.

The popularity of Persol is closely related to the 007 series of movies. It is the standard eyeglasses of detective bond, and is also favored by women. It is said that Audrey Hepburn is a supporter of Persol.

NO.6 Chanel

Chanel is the legend of twentieth Century, and its founder, Coco Chanel, made a living in a coffee shop in early years. When she was 27 years old (1910), she had her own financial capacity to open her own shop.

In 1920s, Chanel abandoned clothes such as tight waist waist, whale bone skirt hoop and so on to please men, designed knitted sailor skirts and became a hundred years classic black skirt.

She also introduced women's trousers, which is undoubtedly a revolution in the age of women wearing skirts.

It can be said that Coco Chanel dominated the style, attitude and lifestyle of women in the first half of the twentieth Century.

Chanel, the chief designer of the Karl Lagerfeld, began to take the helm in 1986. He was also brilliant and rebellious. He also pushed the momentum of Chanel to another peak in the past 20 years.

NO.7 Chopin

In 1860, Louis-Chopard set up a Chopard tabulating factory in the Jural area of Switzerland. In the past 150 years, Chopard has stood the test of time perfectly.

In 1963, jewellery watch became its flagship.

The foundation of the Chopard international brand is the "Happy Diamond" series launched in 1967. The diamonds of different shapes such as snowflakes, love and so on are sliding freely on the two layers of sapphire mirror. Who has not seen the heart beating?

NO.8 MontBlanc

In 1906, Mont Blanc was founded by a stationery dealer in Hamburg, Germany. It is famous for making pens. In today's electronic world, it still sticks to the brand philosophy of "slowing down and enjoying life".

The top of the Mont Blanc pen has a six point white star Mark, which is the shape of Blanc peak, the highest mountain in Europe. It is printed on the top of 25 handwritten programs, with the elevation of 4810 - Blanc peak.

This symbolizes the Mont Blanc writing tools as solid and noble as Blanc peak.

Mont Blanc is known as the pen of power, Kennedy, Gorbachev.

Rome Pope Paul S, British Elizabeth S, etc., used Mont Blanc when signing important international treaties.

NO.9 Pei Na Hai

In 1860, Panerai was founded in Florence, Italy. During World War II, Italy naval commandos wore Panerai.

The large pillow case (47 mm in diameter) with a screwed crown is clearly visible on the bottom of the water.

After the war, these 300 special Panerai were called the popular gifts of connoisseurs.

Panerai is exclusive to the navy of Italy, and it is hard for ordinary people to see it.

In 1995, Stallone wore this watch to act in a hurry. Panerai became famous all over the world, and entered the international market in the next two years.

NO.10 Springer

Pringle is a classic sweater brand that has been washed for 200 years.

In 1805, its first factory was built in the border town of Scotland, where the textile industry was very developed.

Pringle is famous for its diamond lattice, lion type logo and Cashmere (cashmere). It is the Royal Royal brand, holding the royal family loan license issued by Queen Elizabeth S and queen empress dowager.

"Love her, send her Cartire jewelry!" now, Cartire jewelry has become the dream of lovers all over the world. Its classic red box has long been a symbol of luxury and true love. It has created countless brilliant works after 160 years of wind and rain.

In December 1936, King Edward VIII, who had been in power for less than a year, announced her abdication in order to marry Simpson, the American civilian woman who had been divorced for the two time.

To express his love and become the Duke of Windsor, he asked Cartire to design jewelry for the Duchess.

This great task fell on Jeanne, and the love story of Duke of Windsor, "do not want the beauty of the rivers and mountains" deeply moved her, and made her think of the hopeless future between herself and Cartire heir Joseph.

Jeanne, who won the first place in the Cartire design competition, had a chance to get into Cartire.

Her flamboyant personality and fearless courage made her see a new world in jewelry design.

She advocated that art design should return to nature and seek inspiration from animals and flowers in nature.

In order to get the source of art, the adventurous woman applied for a visit to the jungle of America, and encouraged Joseph, the heir of the Cartire family, to go with their expedition team.

Joseph agreed with the ghost.

In those days in the American jungle, they were placed in the sea of wild animals, breathing the fresh air of nature, and their hearts were filled with infinite artistic feelings.

On this day, most of the team's staff were resting in the camp, and Jeanne and Joseph were attracted by a beautiful American orchid, leaving the collective...

Jeanne and Joseph fell in love quickly. Although Joseph had wives and children, they could completely abandon their worldly shackles and forget their 20 year old age gap and indulge in passion.

There, Jeanne and Joseph are very fond of each other and have no regrets. However, the huge gap of identity makes them unbearable under the pressure of public opinion and family. They enjoy the pristine and magnificent scenery of the prairie, and on the other hand, they seek the design elements and inspiration from this great magic.

Jeanne racked his brains to explain this love in a new style of jewelry design.

At last, the scene of Joseph's distress in the American jungle emerged in Jeanne's mind. She integrated all her feelings into the design and designed a series of jewellery such as "cheetah" brooch, "BIB" necklace, tiger's long handle eye and duck head brooch.

Then, a jewellery box containing 57 Cartire jewelry was sent to the Duchess of Windsor. She was moved to tears by her husband's love.

The cheetah's brooch was even more than she could bear. The white Panther leaed with bright diamonds held a pillow of 18.29 carats of pillow shaped ruby. The emerald inlaid eyes sparkled with soft and alert light.

Since then, no matter where the Duchess of Windsor went with her husband, she wore a "cheetah" brooch.

She knew that this brooch hidden another woman's desolate emotional sustenance.

Jeanne succeeded. When her eyes were filled with tears and Joseph toasted together, Joseph's wife discovered the secret feelings between her husband and the Cartire trump designer. He also made clear the agreement between the Cartire family and her. She immediately warned the husband and the Cartire family that if Jeanne was left behind, she would expose the scandal between the Cartire successor and the art director, and saw Joseph suffering from suffering and Jeanne's heart ache.

She did not want to suffer from her loved ones, nor did she want to see her image damaged because of her innumerable jewelry brand.

She thought it was time to let go.

In the summer of 1942, on a starry night, Jeanne and Joseph met Senna riverside for the last farewell.

Joseph took out a red box with a delicate pear shaped diamond ring lying in it.

When he put on the ring for Jeanne, she shed tears.

But she never imagined that this ring is not the promise of this life, but the agreement of the afterlife.

On the way back, Jeanne's car had an accident, and Joseph didn't drive that day.

He was seriously injured and never woke up.

Cartire jewelry has made a famous brand story because of a legendary love story.