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China Footwear 100 Summit &Nbsp; Anta Harvest Two Awards

2011/1/13 9:49:00 47

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A few days ago, in the "2010 China footwear industry's most valuable 100 brands award ceremony" held at the Diaoyutai State Guest House in Beijing, Anta was awarded the two awards of "the most valuable top 100 brands in China's footwear industry" and "China's ten sports shoes enterprises", which made Anta a real harvest year for Anta in 2010. At the same time, it also set up a new benchmark for Anta's brand in 2011.

Anta

Vice President Zhang Tao believes that Anta's ability to gain recognition from consumers and the market benefits from rising.

brand

Influence and R & D strength.

Anta spokesman Kevin Garnett first generation boots

Just past 2010 is the new year of sports.

As a strategic partner of the Chinese Olympic Committee, Anta has exclusively designed and provided a full range of awards equipment for Chinese sports delegations such as Vancouver Winter Olympic Games, Singapore Youth Olympic Games and Guangzhou Asian Games. It has fully demonstrated Anta's unremitting support for China's sports industry.

"When you receive the award, you can see Anta". When Anta is exposed to the TV show, newspapers, magazines, Internet media and mobile MMS, the Chinese athletes who are wearing Anta's award dress will make Anta stand out in the complex environment and become the closest sports brand to Chinese sports and the highest podium.

At the same time, Anta also has a good performance in basketball and tennis.

Last April, Luis Scola, the NBA rocket's core figure, announced that he would renew his contract with Anta. The cooperation between the two sides would continue until 2012. Immediately, NBA top star Kevin Garnett announced in August that he became the spokesman for Anta. Anta will tailor its boots to help him gallop the NBA Arena, which further solidified the Anta's basketball territory.

At the end of last year, Anta Garnett's boots were on sale, which has special commemorative significance.

Gym shoes

It is praised by fans for its excellent sports protection and scientific and technological support.

Anta has always considered creating its core technology as the lifeblood of its brand.

In 2005, Anta spent about 30000000 yuan to set up the first sports science laboratory in China, developing sports technology and functional design according to the athletes' body data.

At present, Anta sports science laboratory is the first and only national enterprise technology center identified by the national development and Reform Commission, which marks Anta becoming a "technology national team" in the sporting goods industry.

At present, the laboratory has contributed more than 40 national patents to Anta, including Anta's core technology and "feel glue" technology, which is popular among consumers.

In 2011, it was Anta 20th anniversary, which won the two awards at the beginning of the new year. It also verified that Anta has become the leading brand of sporting goods in China after 20 years of ups and downs.

The award ceremony is jointly sponsored by the national leather and footwear industry productivity promotion center, the national footwear quality supervision and inspection center, the national leather products quality supervision and inspection center, the national footwear industry information center and the China Leather magazine. Its authority is no less than that of the Oscar awards in the film industry. It is composed of experts recommended and recommended by the public. It is strictly examined from the aspects of business income, service quality, honor, tax increase, social capacity and innovation ability.