Seize The New Opportunity Of "Moving East Shoes To The West"; &Nbsp; Build Up Export Platform For Sichuan Shoes.

January 14th, due to Russia's attack on "grey customs clearance", Sichuan shoes recently

Every three Russian women wear shoes on their feet, one from Chengdu and many shoe factories in Chengdu growing up in the Russian market.

Recently, the export volume of Sichuan shoes has been declining. The United States and the European Union have replaced the Russian market and become the largest export volume of Sichuan shoes.

At the same time, with the large number of European and American orders coming from "East shoe westward shift", Sichuan shoe industry is facing new opportunities.

Huaxi Metropolis Daily reporter learned that a 300 million yuan investment in Sichuan foreign trade shoes city will start construction this month, will build an export order platform for Sichuan shoes.

The foreign trade shoe city is scheduled to be completed in May 2012, when a large number of international orders will easily find the footwear industry in Sichuan. Sichuan shoes will be able to "laugh" European and American orders at home, get out of the predicament of export decline, and adjust unreasonable industrial structure that is overly dependent on Russian orders.

Before the 2008 financial crisis, nearly 80% of women's shoes exported to Chengdu were exported to Russia.

Sichuan West shoe industry operation company related personage said, with the rising cost of raw materials and manpower, Sichuan shoes export cost advantage gradually lost.

The most severe test came from Russia's attack on "grey customs clearance".

At the end of June 2009, Russia closed the Asian market, which is the base for the vast majority of Chengdu women's shoes exported to Russia.

According to statistics from Chengdu customs, Sichuan shoes exported only 8 million 40 thousand pairs in November 2010, down 30.9% compared with the same period last year.

The export volume of Chuang shoes not only hit the lowest in the year, but also declined for 4 consecutive months.

Neighboring countries such as India and Vietnam, with their cheaper labor cost advantages, are gradually playing a favorable role in competition.

The export of Sichuan shoes is facing difficulties.

Where is the way out? We can not regard Russian orders as the core living space, but aim at the whole world, especially in Europe and America.

"Chengdu shoes pformed from Russian shoes to European and American shoes and pformed into a global production line."

According to the source, the proportion of orders for Sichuan shoes exported to Europe and the United States has increased from about 10% to 40%.

Data show that the total trade volume of footwear industry in Sichuan has increased from 5 billion yuan 8 years ago to 40 billion yuan now. The original industrial workers only had 50 thousand people, and now the scale of 400 thousand people has reached 400 thousand.

Chengdu women's shoes gradually had a brand effect. Even Mrs. Obama wore women's shoes made in Chengdu.

"Two years ago, when I went to Moscow, I found that the Russians did not know that most of the shoes were made in Chengdu and that they were Guangzhou shoes.

It was not until 2009 when we went to Moscow to participate in the exhibition that they knew it.

Western shoe capital related personage says.

In the past, the brand influence of Chengdu women's shoes was not enough.

Nowadays, international businessmen have consciously sought out Chengdu shoe factory.

Xiao Yan, who worked in Chengdu shoe city in Guangzhou for two years, said, "many people call to ask how to contact Chengdu shoe factory. We need to purchase orders directly."

Fame is growing. It is imminent to build an export platform.

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At the same time, under the adjustment of the global industrial layout, China's footwear industry is showing a trend of "shifting East shoes to the west".

"East shoes shift westward" is not a factory, but a large number of orders.

Over the past two years, a large number of shoe factories on the coast have closed down, and a vacuum has emerged in global orders.

The footwear industry in Sichuan is facing new challenges as well as new opportunities.

A large number of European and American orders can not find factories.

These merchants can find Chengdu, but they can't find the shoe factory in Chengdu.

To build an export platform, we can make these orders easy to find our shoe factories.

Western shoe capital related personage discloses, investment of 300 million yuan of Sichuan export shoe city will start construction this month, become the export order exhibition center of Sichuan shoe industry.

Chuan shoe brands can receive orders from all over the world at the door.

It is reported that Sichuan export shoes city will be located in the core area of the Chinese women's shoes, with a floor area of 73 thousand square meters.

It is expected to be completed in May 2012 to accommodate 150-200 local shoe factories and set up an order headquarters.

Upon completion, the export exhibition and ordering center of Sichuan footwear industry will have functions such as export orders, exhibition design, industrial tourism, financial services, financial settlement, e-commerce and other functions. The group will go to the United States, Italy and Germany to participate in the exhibition.

More importantly, the export display center is not only for the Russian market, but for the global market, and the European and American orders are the focus.

In the future, the export structure of Sichuan's footwear industry will only account for 20% of Russian orders, and the rest of the world will account for 70%-80%.