The Brand Was Enough In 2011.

It is most appropriate to describe the following efforts of the fashion business management team by classical, elegant and fashionable words. They constitute the highlight of the 2010 brand action, which was made by the business elite network.

UNIQLO works with designers

It may be a little delayed now, but the management of UNIQLO is no doubt a response to the parent company.

Many companies try to put Jill Sandrado in fashion, but she finally opted for UNIQLO because she wanted to do something completely different.

The high fashion industry is at a crossroads. The big group is a bit out of date, and creativity is constantly being duplicated and flashy.

She wants to have a fresh start, a clear goal.

The definition of modern basic style clothing is still very confusing. We need to break through in this field. We just provide such a platform. The success of UNIQLO +J series has made us overjoyed.

- Chairman and CEO of fast Marketing Group

UNIQLO +J series

Ralph Lauren's brand strategy

Is there anything that this guy can't do in the world? Last year, Ralph Lauren boldly opened a theme restaurant in his new Paris store. In this restaurant, the American hamburger sold to 24 euros! And held a 4D multimedia festival to celebrate the tenth anniversary of Polo.

The reason for this action is: don't be afraid to invest in new ideas when profits come in. This will solidify your company's image.

The brand we are making is telling stories.

Fashion is the latest. It is to predict the next trend and take the lead in this trend.

We are not satisfied with single.

Ralph Lauren, senior vice president of advertising department, David Lauren.

Lifeng group wit seize Net-a-Porter

Richemont, a Swiss luxury group, is deeply rooted in its long history of jewelry and luxury jewelry companies, emphasizing tradition.

It knows that e-commerce is becoming popular in fashion retailing.

First of all, the group bought 33% of its Net-a-Porter website, which is an unquestionable leader in high-end apparel electronic retailing. Secondly, it provides a subsidy of 341 million pounds.

This is equivalent to the potential of the website to increase its market share and change the way consumers buy luxury goods. This is a windfall.

Net-a-porter plans to expand its business to the United States, where the online luxury goods sales market is heating up.

We intend to expand US sales by more than two times and open a new distribution center in Southeast Asia.

and

Natalie Massenet, founder and chairman of Net-a-Porter

Vera Wang turned to the mass market.

Once the dream of a wealthy bride, Vera Vera (Wang) wedding dress will be sold to ordinary girls at a low price, thanks to the cooperation between the brand and the wedding Brand Company David 's Bridal.

This chain store has 308 stores, occupying about 30% of the American wedding market share, and is easier to sell than small regional boutiques.

Because the bridesmaid dress business only provides ordering services to customers at certain stores and salons of the bride, the order quantity is also difficult to guarantee.

This time, through the cooperation with the "David s Bridal" brand, we get good results. In order to get a wider and reasonable sales range and higher profits, all the bridesmaid dress ordering services of the brand are handed over to the "David" s ridal brand, and I work together with the "David" sB ridal design team to complete the design work.

This is a huge market that has never been excavated before.

-- Vera Wang

Forever 21 to open up the trend of the times

At least in corporate management, fashion retailer Forever 21 is rapidly changing in other fashion industries.

The fast fashion million industry chain opened a sales point in Japan last year in the persistent economic plight. It is still fearless to publicize its new maternity dress series despite being criticized for supporting teenage pregnancy.

It opened an amazing 8190 square meter wholesale shop in the Times Square in the United States. It created obstacles to the abandoned Sax department store and the empty sales space of Sears, and began working with Lady Gaga's fashion designers to design the boutique series.

The success is attributed to the founder's daughter, Linda, Zhang and ist (Zhang, 28 and 23), who instilled fresh marketing and style ideas into the brand.

When I joined Forever 21, I was envisaged to be a member of the procurement team, but I joined the vision department by attracting Forever 21 to a large retailer.

Because Forever 21 doesn't advertise very much, I want to distinguish the brand from interior decoration and visual effects. Consumers usually feel empty and simple in Forever 21 shop. Visual elements distinguish each store and clothing series, so that consumers know who it is.

My inspiration is from Japan LaFore department store and Korea Lotte Department store.

{page_break}

- ist ist Zhang

Forever 21 times square shop

J.Crew makes money by the first family.

J.Crew star sweater

Michel Obama (Michelle Obama) has greatly increased the wealth of several retailers who run their favorite products.

In fact, although the negation may doubt its ability and impact on the single retail incentive scheme, her views on the impact of the retail industry were finally confirmed by research.

{page_break}

David Mike, Professor of Stern School of business at New York University, found that "during the period from November 2008 to December 2009, Michel Obama showed up in 189 public places, creating 2 billion 700 million dollars worth of fashion and retail companies in the days and months for which she was dressed."

After a spectacular short sale of "star sweater", the smart retailer J.Crew continued to grow by supplying similar items selected by the first lady of the public.

She spared no effort to show her classic style of J.Crew cardigan and one-step skirt on every occasion -- of course, it had the good intentions to popularize the national fashion industry; more importantly, J.Crew had all the American elements that were worth and easily being promoted: local design and manufacture, 100% American blood; design not bluff, concise and graceful, typical American style; more importantly, J.Crew's materials and tailoring were not Jerry built, using cashmere and satin fabrics, and hand made pearls, but priced only 1/10 of the big cards. This is an important reason for the American people to welcome and affirm that J.Crew is an affordable fashion. Why does Michel have a liking for J.Crew?

Stern, Professor of New York University, School of business, New York University.

French connection's social media savvy

It's a bit dangerous to bet on the long haired wanderers, but trying to recreate the status of its saboteurs, the British casual wear brand French connection (FNCC) wisely chose the way to win beautiful clothes through competition to attract people who participate in chat website Chat Roulette.

The French Connection brand continues to explore the boundaries of social media through its blog and YouTique advertising channel recently launched with Youtube.

The open and fashionable Youtube video series and click to buy function are the most attractive and fashionable.

The YouTique advertising channel launched by French Connection will enable consumers to choose the demand for dress occasions in the movie, and then introduce the French Connection products and collocation choices to the consumers by stylist Louise Roe.

At the end of the film, a model will be presented by a stylist, and each product will be labeled with labels. Consumers will be directed to the French Connection website when they click the label, so that consumers can further choose the quantity and color to provide consumers with a smooth and complete shopping experience.

- Youtique responsible person.

YouTique advertising channel

Urban Outfitters for brand expansion

Fast and continuous growth is a common tool for businesses. Even the Urban Outfitters brand, the originator of the US home culture dress that breaks sales and profit records in the past two years, is no exception.

URBN has a wise reinvestment: from wedding concept to anthropological ornaments and a series of storefronts, from international e-commerce to global entity store expansion.

In addition, the company has expanded its field to some other projects. The only thing to note is not to let the target be too dispersed.

{page_break}

UrbanO utfitters has quickly established a chain of chain stores in the unconventional way of "deviant" operation. There are no large quantities of products, nor a large number of advertising. Our chain stores even violate the conventional so-called standard design stores, and no two are all the same.

Shops attract many young people. Buying clothes is just a reasonable excuse. What they really want to see is what novelty this store has this week.

Laura OConnor, manager of Urban Outfitters flagship store in Philadelphia, USA

Chico is famous.

It's one thing to know your customers, and to show that you know them is another matter.

Chico has never abandoned its target market when other retailers steal patterns including distribution.

It keeps in good time with customers in the right time, and exchanges well with each other.

Disney bet on Demi Lovato

In this world of partnership, this is a very easy plan.

Demi Lovato (Demi Lovato), the blockbuster of Disney's TV and movies (she can sing, perform and dance) has rented her image to the successful series of stars in my star dream, a dual retailer of clothing accessories, to sell the accurate jeans, flashing tops and ballet skirts to young people aged 6 to 12 years of age in Taghit.