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Baiyun New Town: PK &Nbsp, Carrefour PK WAL-MART.

2011/1/14 11:43:00 79

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Guangzhou Baiyun New Town

Guang Bai

Department store

For thousands of department stores, Jinyi cinema to Wanda cinema, Carrefour to WAL-MART...

The saying that "foreign monks will chant scriptures" does not work well in Guangzhou's retail industry. However, with the clear positioning of Guangzhou's central cities and more and more commercial projects rising, "local monks" have to face the invasion of outsiders.

Now, the first face-to-face PK war has started.

Baiyun New Town

The local brand hundred letter Plaza has ushered in the challenge of the Wanda Plaza, the original calm in the business circle.

It seems to be a good prospect for Guang Bai department store to make thousands of department stores and Jinyi cinema to Wanda cinema and Carrefour to WAL-MART.

Consumption in business circle is thirsty.

It is understood that Baiyun District is the largest area in the old urban area of Guangzhou.

market

Retail business has been marginalized.

But the consumption potential of Baiyun district should not be underestimated.

According to statistics from Baiyun District Statistics Bureau, last year 1-9 months, the per capita disposable income of urban households reached 23 thousand yuan, and per capita consumption expenditure was 18 thousand yuan.

It is easy to see that the potential of consumption in the region does not match the commercial development, and has already produced a powerful force.

In 2004, Baixin square was opened as the first large-scale shopping mall in the commercial circle, and Guang Bai Department officially expanded its territory to Baiyun District as a main department store.

Guang Bai shares responsible person previously said, "it is precisely the Baiyun business district's huge consumption power and appreciation potential, only to choose to enter here."

The data show that after the opening of the store, it created a successful example of the profit of 5 million 830 thousand yuan in the year of the year of the retail business, and is now one of the main forces contributing to the growth of the company's internal performance.

Hundred letters Plaza official told reporters that since the opening of the Plaza has been very good operation, for three consecutive years, turnover of more than 1 billion yuan, turnover in 2009 amounted to more than 1 billion 500 million yuan.

Holidays can exceed 100 thousand passengers. For many years, there are no rivals in the business circle.

By the end of last year, the stable days of Bai Xin square had changed. At last, second large shopping centers Wanda Plaza were opened.

According to its claim, the number of visitors has exceeded 300 thousand in 5 consecutive days.

Matching will become Wanda suction engine

Perhaps many people will think that the 80 thousand square meter area of the 100 letter Plaza and the total construction area of nearly 400 thousand square meters of Wanda Plaza is simply not the same.

But Huang Huajun, the first business network president and Deputy Secretary General of Guangdong provincial Circulation Industry Association, said that although the two projects have clear positioning and good prospects for future development, it is rare to see such a commercial battle in Baiyun business circle.

"For hardware matching, Wanda Plaza is sure to win quite a lot."

Huang Huajun believes that although golden Yi cinema is the largest cinema brand in Guangdong, Wanda cinema is the best in China, and hardware is definitely second to none, and there will also be IMAX cinema hall.

In addition, from the perspective of functional combination, Wanda Plaza has grasped the characteristics of "eating in Guangzhou", with a catering proportion of 50%, and introduced many local restaurants that are very fond of it. The street shop also has a "Taiwan Food Street".

For Baiyun District, which has more floating population and floating population, this is undoubtedly a bright spot.

Indeed, compared with the rich cuisines of Cantonese cuisine, Hunan cuisine, Japanese and Japanese cuisine and Hainan cuisine, Bai Xin square is rather monotonous. Besides Jinyi cinema, there are only common green pavilions, Carrefour, Pizza Hut and so on.

In addition, traffic congestion in the new market of Baiyun District has also become a hidden danger of customer diversion.

"Now there are only one thousand parking spaces in Bai Xin square, and there is still a distance from the subway.

The traffic advantages of Wanda Plaza are also obvious, and metro line two may also bring the remote passenger flow in Jiahe and other areas.

Huang Huajun thinks.

A hundred or more beams.

And the main store part, Huang Huajun said, WAL-MART and Carrefour are parity stores, the two are not alike, the major battle of the commercial war will take place in Guang Bai shares and thousands of general merchandise.

According to his analysis, Guang Bai shares are the leading business in Guangzhou. Its reputation and popularity are better than that of thousands of stores. The commodity combination is also more suitable for the local people's consumption habits.

Thousands of department stores also have many northern brands. Although they can provide consumers with more choices, from past experience, too many northern colors are not successful in Guangzhou and require time to test.

"Wangfujing department stores are the main brands in the north when they open. They are all localized now."

Some industry experts also said that Wanda Plaza still needs a longer incubation period. The boom in opening may be just a fresh one, and it is impossible to cause obvious diversion in the business circle.

"As a regional shopping center, positioning should be the business matching of the surrounding housing.

Now the project is still surrounded by a lot of empty space. How many people frequently run and spend shopping? "It may take five years to mature."

The above official said that Wanda Plaza is a regional business, while the hundred letter Plaza is a community-based business, which is hard to compare.

However, she also revealed that there will be fourth additional projects in the future, and some adjustments will be made in the venue.

Industry voice

The market is big enough. There is no PK problem.

Sun Xiong, President of Guangdong chain operation association

There is still a lot of market space for Guangzhou's retail industry, even if there are more than 10 department stores.

In Baiyun business circle, the booming market of Baixin square proves that the market demand is strong.

In the future, a large number of residential buildings will be built around the old airport, and the demand for regional shopping centers will increase with the increase of permanent population.

Therefore, I believe there is no competition.

In fact, the mature retailing industry mainly depends on whether it can provide convenience for the surrounding residents.

Now the developed markets such as the United States and Hongkong are open to community shopping centers, and even a bunch of luxuries are in the community.

And our retail industry is still at the stage of pition from adequate food to comfortable life. People used to concentrate on shopping centers in the city centre because of the lack of materials and limited living standards.

After the rich stage, with the increase of the income level, more attention will be paid to convenience.

Therefore, the current new projects should be located in the regional type, which is the general trend.