Who Moved My Cheese? Holiday Market Four Major Trends Concern

Consumer: measuring price and value

"In recent years, some domestic

In Beijing

In contrast, many of the down garments shops do not see a customer in half a day.

At the same time, at the door of some shops, there are signs of "full court seventy percent off" and "full court thirty percent off". Most of the down garments are 200~500 yuan after discount, but few consumers enter the door.

Most of these down clothing stores have one thing in common: Shop displays are too dim, with similar styles or too common designs.

Department store: who moved my cheese?

In the past, shopping malls and professional markets "separate their own businesses", each with their own channel resources, each looking for different business profits.

But with the escalation of the professional market, the boundaries between them seem to be getting more and more blurred.

Among the surveyed consumers, most people say shopping environment and product quality are important factors for department stores to attract themselves.

Transportation, catering, entertainment and other integrated facilities constitute an element of the shopping environment. This shopping environment has brought a comfortable experience to consumers.

But when all the cost element prices rise, consumers will pay more attention to whether it is worth spending money on this kind of "comfort".

With the rapid upgrading of the professional market in recent years, the professional market has been warmly welcomed by more consumers.

When visiting the professional market, the reporters found that factory outlets were especially popular with consumers. Many shop assistants told reporters that almost the same products were much cheaper than shopping malls.

"This dress sells for 350 yuan, and the similar style in the store sells for more than 1000 yuan.

We are factory outlets. There are not so many management fees, so we don't need to sell that much. "

A brand direct shop shopping guide pointed to a sweater told reporters.

Holiday promotion: mist and flowers

As the festival draws near, shopping malls and stores continue to produce their killer skills, such as "return", "send" and "discount".

"Full 100 minus 60/50/40", "300 send 100", "five full court"...

Attractive discounts are exciting.

But in the process of research, a group of "alternative" consumers constantly break into the reporter's vision.

"It's still expensive to pay.

Look at the intensity of the discount, but the price is still high.

A consumer reluctantly told reporters that clothing prices are a little high.

In this survey, more than 70% of people said that the price was too high to be acceptable.

"Prices are skyrocketing, and now they should buy real practical products, or they will not be cheaper."

A state-owned employee Xiao Ye told reporters that in the past, many clothes that were cheap enough to buy had not been worn for several times. "Watching is picking up the cheap, which actually wastes more."

I must find a better price. "

Faced with a wealth of promotional activities, a consumer behaved very simply: "discount calculation is too complicated, can not calculate, do not buy."

When the discount is really not offered, consumers choose conservative consumption and less purchase.

Online shopping: a safe trading environment

Consumer Liu spent 108 yuan on a black sweater at a shop. Because of the fact that the object was far from the online picture, he wrote angrily to the product.

Unexpectedly, second days later, the owner of the shop called his company, and the opening was: "say, how much do you want?"

When he said he refused, the shopkeeper repeated the call into his company's front desk.

Reluctantly, he finally deleted the difference.

Before the shopkeeper hung up, he easily added, "there are so many fake goods on the market. You see, I have so many good reviews."

Consumers with similar experiences are not in the minority: anyone who writes bad reviews will end up in endless telephone harassment.

Another part of consumers said that in view of their better apology, they would choose to give up their complaints.

At the end of 2010, the media exposed the phenomenon that online stores sell fake brand-name products, mainly selling snow boots and foreign trade clothing in recent years.

Most of these stores are lucky enough to take infringement and counterfeiting as a shortcut to gain benefits.

Whether it is shopping on the Internet platform, or in the professional market and department store consumption, "rest assured" is the most basic psychological needs of consumers.

Today, who occupy half of the network and entity consumption, it is no longer important for anyone to grab the cake. The key is to let consumers spend less on the cost of "comparison" and "identification".