Lin Ming: Cloud Wants To Wear Clothes.
Miss Amy is troubled by a sentence: "there is always a suitable dress in the closet." The old saying is a feeling, and now it can be called market behavior. Every day, many female compatriots open their closet, look at the clothes full of clothes, and feel that no one can wear them out. So they will rush to the mall to compete. But only one or two days later, the trouble of "one less" was heavily attacked. Recently, a big city has been called " Wardrobe Consultant "The job of these consultants is to help customers correctly mix and match their existing costumes, and according to the characteristics of each person's body, temperament, skin color, working environment and lifestyle, he makes a list of the suggested purchase lists and reconstructs the" clothing cabinet culture "for them. It is reported that "wardrobe consultant" has long been popular in developed countries in Europe and the United States. From the president to members, from stars to white-collar workers, most of them have private "wardrobe consultants". Now, with the improvement of living standard, this new occupation is gradually accepted by the Chinese people. It is estimated that this kind of consultation telephone will get more: "excuse me, I will attend a cocktail party tomorrow, can I wear a red cheongsam?"
From the market, in order to find a "suitable" clothes,
Female consumers
The ability to act is amazing.
Authoritative survey shows that in 2010, urban women's consumption was the largest expenditure on clothing and clothing, ranking the top of consumption. This "top spot" status for 5 consecutive years.
Among them, Beijing women are most willing to buy clothes for themselves and their families, with a per capita income of 6295.33 yuan, ranking the first in the annual expenditure on personal clothing for women, and Shanghai and Changsha in the second and third places respectively.
Dalian women are most willing to spend on high priced clothing, ranking the first in terms of the average consumption of 1911.57 yuan / piece (clothing).
Throughout the city women, regardless of geographical, age, occupation, clothing consumption all "passionately".
Age structure shows that 41~50 year old women are the most generous buyers of high-end clothing, and the average cost of buying one item is 2019.85 yuan, ranking the highest among women of all ages.
The brand characteristics show that Chinese women prefer domestic clothing brands to the top 49.3% of the most expensive (one) garments purchased by urban women, and choose the top 6 of domestic brands. They choose to buy more than 6 domestic brands and joint-venture brands.
People in the industry generally believe that Chinese women's aesthetic taste and demand for high-end clothing are directly catching up with European and American women, and they also have unique aesthetic advantages of Oriental women.
As the chief executive of a European clothing brand said, "Chinese women are the worst" wait on ", but they are the most worthy customers.
Why do I not bother to quote this great paragraph? I want to say that a glittering noun was born - "
Beautiful consumption
"
As we all know, women love beauty. They are willing to fight three souls and six souls to give up their lives.
A sociologist once said that there must be 3 conditions for the beautiful consumption and the emergence and development of the market: first, it is necessary to have corresponding economic income ability.
According to the survey, most housewives in cities and towns play the role of "finance minister".
Two, we must have beautiful consumer demand and the corresponding beautiful consumer goods, which is the bounden duty of relevant manufacturers.
Three, we must have the lead of beautiful consumption.
This requires the production of beautiful consumer goods enterprises continue to innovate and upgrade.
However, it is not easy to walk ahead of female consumers.
One expert even thought that the market potential of "one less" is very large. To what extent can it make every garment enterprise great?
Moreover, not only clothing, but also appliances, housing, automobile market will be "waken up" - I estimate this expert is a woman.
The cloud wants to wear clothes and flowers.
In a vibrant consumption field, a dress is equivalent to fluttering "flags".
Throughout the female consumption characteristics, the author tries to generalize with several key words: beauty, confidence and prophet.
They are the "goddess of salvation" in the eyes of businessmen; they are the leaders of fashion consumption; they are born with insight into beauty.
In a word, the existence of women makes the whole consumption world full of vitality.
- Related reading
One Word: The Fundamentals Change &Nbsp; Zheng Cotton Is Hard To "Bull" Again.
|Liu Jipeng: Bank Listing And Financing Mode Will Lead To Dinosaur Style Extinction.
|Xia Bin: Housing Prices Are Hard To Restore To A Period Of Cyclical Rebound.
|Chen Quansheng: Establishing And Perfecting The Real Estate Leasing Market In China
|- Local industry | After The End Of The EU Anti-Dumping, Shishi Orders Go All The Way.
- Footwear industry dynamics | Summer Element "Shoe In" Shoes And Clothing Market
- Learning Area | "15 National Costume Culture" Seventy-Two Zhai Dong Women'S Dress [Map]
- Order-placing meeting | Jin Mai Wang Shoes And Clothing "Focus Brand" New Product Conference Held
- Daily headlines | The Copycat JACK&JONES Is On The Beijing Court.
- Local hotspot | Shishi Shoes And Clothing Enterprises Ignore Inspection &Nbsp; &Nbsp; Government And Enterprises Join Hands To Solve Sampling Problems.
- Learning Area | Tibetan Costume Of "National Costume Culture 16"
- Shoe Market | European And American Children'S Shoes "High Price" Means The Middle Class Market In Asia.
- Learning Area | Hush Puppies
- Learning Area | Hikaru Matsumura-- Matsumura Hikaru
- APPLAUSE Snoopy Brand Men Wear Phoenix Legend Combination.
- The British Developed Anti Underwear Briefs Made Of Silk Fabrics.
- To Force 2011 - Brand Women'S Wear CARMEN Card Vine New Conference
- ERQ Will Attend The Nineteenth 2011 Expo
- Girls Front-Line Brand Women'S Wear Guangzhou Avenue Nan Guo And Flagship Store Grand Opening
- Textile Knowledge Distribution: There Are A Series Of Strict Requirements For Wool Sampling And Testing.
- FROMLIFE Brand Dress Series &Nbsp, Inspired By Life.
- Online Shop "Special Cabinet" Most Of The Shanzhai &Nbsp; &Nbsp; Industry And Commerce Called "Do Not Buy Fake"
- Hai Jiashi Clothing: Professional Quality
- Cotton Prices In Dezhou Are Rising.