Online Shop "Special Cabinet" Most Of The Shanzhai &Nbsp; &Nbsp; Industry And Commerce Called "Do Not Buy Fake"

This is the case of the sale of counterfeit and internationally famous brand merchandise across the province under the guise of online shops.

[Market Research]

The high price of special brand goods is an important reason for many consumers to turn to shopping online.

In the survey, reporters found that most of the famous brand products sold on the Internet were cheap. If the online merchants added a "promise to check the goods", they would be popular with consumers.

Most of the "genuine products" are counterfeit goods. "CONVERSE counters, authentic stars, ghosts, beige, low shoes, 128 bags."

This is an advertisement seen by a reporter in a shoe store on Taobao online in January 13th.

The shop said that CONVERSE is absolutely authentic, supporting the inspection of counters.

This pair of shoes with only 60 percent off of the price of the store counters are already selling more than 2500 pairs of shoes.

Is there really such a good thing? A salesperson in a shopping mall in the center of the city told reporters that consumers often take shoes to inspect them, but they are not likely to provide identification services.

"Some shoes come here, at first glance, there is not much difference from genuine products, but they can not afford careful scrutiny. They are rough, but some are not real leather at all."

The salesperson said.

So where do these so-called cheap products come from? A person who once started selling famous brand products online has admitted that most of the famous brand products sold in the shop are counterfeit products purchased from coastal areas.

Most people can hardly see.

When the store introduces its "genuine" to customers, it will explain to customers that the purchase channel is the same as the counter, because it saves a lot of money into shopping malls, so it is cheaper.

And for the banner of "supporting the inspection of counters", the person said that most consumers would not really inspect the goods for a pair of shoes, and even if they went, the counters were cautious about this, so they would sit back and relax.

"Original list" and "ending sheet" are all the same.

There are also some online retailers who sell clothing and footwear. In order to prove that they sell goods, they usually use "original single" and "tail sheet" to fool consumers.

"Original list" means that foreign famous brand clothing manufacturers provide clothing models and fabrics, which are entrusted to domestic enterprises for processing. In the process of processing, there will be cloth residues, and the processing plants will use these fabrics to produce the same styles of clothing and sell them privately.

It is understood that almost all the famous brand enterprises will recycle all the surplus materials, whether the main material or the accessories will be processed after the completion of a processing batch. Therefore, the so-called original single clothing appears very little, and the foreign trade "flick tail cargo" which flows into the market is very limited, especially the international brand names. Generally, the procurement of fabrics, accessories, and production, inventory and other links will be strictly controlled, even if the defective products are sold, there are strict regulations, which are very difficult to enter the market.

According to one industry insider, most of the products known as "original single" and "ending sheet" are all the same goods. At best, such products are only "documentary goods", that is, some processing factories will purchase some fabrics that are similar to regular goods after receiving foreign orders, and will also work together with designer clothes, but in fact they are counterfeit products.

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[industrial and commercial statement] "know fake buy fake" breeding hotbeds

"A more than 80 thousand Hermes bag sells for more than 600 yuan online.

I know it's a high imitation product, but I don't care. "

Citizen Wang told reporters.

Reporters found in the interview that many online shopping people know that these low price brands are fake, and some even buy fake products online.

Reporters learned from the Wuxi industrial and Commercial Network Supervision Bureau, from the previous investigation of similar cases, many consumers are known to buy fake.

"Like the case of counterfeit COACH packages we investigated in 2008, this is how a consumer in Shanghai bought a COACH package at a shop in Wuxi. After receiving it, he was not satisfied with the quality, and complained with the store because of the 20 yuan return freight dispute."

The source said that consumers knew that they had been given a psychological satisfaction when they used to buy fake products. But this kind of cheap pursuit of famous brands has become a hotbed of fakes breeding.

Relevant laws urgently need to be introduced

"The authenticity and concealment of online shopping market provide a natural hotbed for counterfeit goods.

The prosperity of online shopping also accelerates the penetration of these fake commodities.

People in charge of the industry and Commerce Department told reporters that due to the lack of loopholes in the access, self-discipline and regulatory mechanism of online shops, some of the selling behaviors were easy to get through.

In view of the rampant phenomenon of the sale of fake goods, in recent years, Wuxi's business sector has taken the online sales behavior as a regulatory breakthrough. It has increased the crackdown on online selling behavior and investigated a number of cases of selling and selling fake goods.

However, due to the particularity of network pactions, the main clue of investigating such cases is complaints from consumers, many of which are complaints from different places, which brings many difficulties to investigation and evidence collection.

Therefore, it is imperative to introduce and perfect laws and regulations regulating e-commerce and online shopping.

[reporter observed] "know not to buy fake" is the key to counterfeiting.

In the process of online shopping, consumers' behavior of "knowing fake buying fake" has made a large part of the counterfeit goods which have been beaten by law enforcement departments in the real market, instead of making use of the difficult platform of the Internet to make a fortune.

In recent years, the industry and Commerce Department has focused on network supervision as a focal point. It has tried hard to curb the rampant online sale of counterfeit goods and severely punished a large number of online counterfeiting and selling behavior.

However, what is unfortunate is that compared with the "concealment" activities of "counterfeiting" and "selling fake", the behavior of online shopping consumers "knowing fake buying fake" appears blatantly, which has brought enormous living space to online selling.

There are two ways to get rid of fake products. One is to crack down on the source of production, so that consumers can not buy fake products. The two is to improve the quality of the people, so that consumers can consciously refuse to fake goods.

Nowadays, the source of crack down on production has attracted much attention. Recently, from the top to the bottom, the country has launched a special action to crack down on infringement of intellectual property rights and the manufacture and sale of fake and shoddy commodities.

Only when consumers improve their own quality, consciously resist counterfeit goods, and know that they do not buy fake products, can we get twice the result with half the effort.