Wu Jianmin: Fashion Entrepreneurs Bear The Dream Of Interpreting Responsibility

Mr. Wu Jianmin, chairman of Shu long

Recently, the 2010 annual commendation conference of the advanced collective, model workers and advanced workers of the national textile industry was held in the Great Hall of the people of Beijing.

Mr. Wu Jianmin, chairman of Shandong sulang clothing and apparel Limited by Share Ltd, has won the title of "2010 model worker of the textile industry" in the past ten years, with the outstanding contribution of adhering to the brand spirit of casting national independent innovation and promoting the progress of the industry.

The hardship of entrepreneurship has sharpening the tenacity and willpower of the fashion entrepreneur.

A kind of self-confidence, ten years of persistence.

From the student age, worrying about the state and worrying about the people, taking the idea of "being humble but not afraid of worrying about the country" and "having the responsibility of the whole world to rise and fall" as the life philosophy, determined to go to politics, and to establish the new concept of "sunny women and Shu Lang life" in the year of the year, and turn to do business and make women's clothing.

Without the successful precedent of any industry, Shu Lang perseveres in the spirit of ten years of grinding sword, and tells the world about the legend of starting a business with real development results.

Shu Lang has become an important force in the Chinese women's wear industry leading enterprises, all of which owe to Mr. Wu Jianmin's keen insight into the development of the industry and the wise decision made at the turning point of the enterprise development.

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Under the environment of China becoming a "world factory", many garment enterprises have been fixed as "OEM factory". As the founder of sulang company, who has studied the national macro economy for many years, Mr. Wu Jianmin clearly realized that only the independent brand is the hope of enterprise development.

He has always adhered to the six plus one mode of independent innovation brand strategy and product development, raw material procurement, warehousing and logistics, wholesale operation, terminal retail and highly productive manufacturing, and has done well in the process of independent research and development.

Uphold professionalism and forge brand quality

Since the establishment of sulang company in 1999, brand awareness has been formed in Wu Jianmin's mind.

When a large number of famous foreign clothing brands enter the Chinese market, and some garment enterprises change their production methods and abandon the market dominance, Mr. Wu Jianmin is deeply aware that in the fierce market competition, the brand means competitiveness and market value, and the first brand "Shu Lang" arises at the historic moment.

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First class enterprises sell brands, second class enterprises sell technology, and three generation enterprises sell products.

So far, she has adhered to the enterprise development model with women's clothing as the main body, insisting on building the concept of clothing brand and fashion brand, and promoting the common development of garment enterprises with the ability to create brands around the world with the lofty sense of social and historical responsibility.

The success of Shu Lang has achieved a historic breakthrough in the independent innovation brand of northern China's women's clothing. "The most professional women's clothing brand in China" has always been the goal of Shu Lang's people.

"High quality products and services can create a trustworthy corporate image.

"Wu Jianmin said, since he started his business, he has always regarded quality as the first element of the development of enterprises." from a big point of view, he began to personally participate in the discussion of fabric selection and product design, and control every detail of the processing technology in the production process to make the best product and create the most professional brand.

Self cultivation is the spiritual example.

Mr. Wu Jianmin is both a strategist and a performer.

As a leader of an enterprise, if there is no outstanding achievement, it won't win the sense of belonging and belonging of the employees, and it will be difficult to lead the development of the enterprise.

In the new era, the labor model shoulders more responsibilities, takes the right position in individual development, balances the relationship between individual interests and social interests, and focuses on promoting industrial development and promoting social progress.

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Being a person is like making a brand. The display of personal charm is not only limited to the appearance of generous and refined, but also in the brand building and cultural construction of enterprises.

The brand concept of enterprise products, the corporate culture embodied by the enterprise team, and so on, all reflect the leader's spiritual pursuit and personality charm.

Although each brand of Shu long has its own specific style and consumer group, it is the brand concept of the company that uses the different brand language to explain Shu long, harmony and sunshine.

Taking fashion as the brand connotation and professionally appealing for the brand, we should actively integrate resources well. In the first year of the implementation of the "12th Five-Year plan", Mr. Wu Jianmin will lead enterprises to continue to operate the "green low carbon, energy saving and environmental protection" business mode and create multi brand groups.

While doing well in its own business, Mr. Wu Jianmin, the chairman of the company, has actively pmitted the way of business operation, marketing, corporate culture construction and business mode to the same industry brotherhood, affecting and guiding more enterprises to move towards the road suitable for their own development.

Chairman of the board as a successful representative of fashion brand and clothing business, is the power of this selfless spirit and model. He has been invited to attend the industry summit forum to share his successful experience. He will start more and more people who are authorized by his company's culture to run his life.

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Wu Jianmin, chairman of Shu long, said that the positioning of life is more precisely a phase summary in a certain period of time and in a specific environment. In the process of entrepreneurship, we should find new orientation and new focal points according to the new competitive environment. We should always grasp the trend of market change, adjust the company positioning strategy in a timely manner, seize the opportunity, make decisive changes, and enhance the comprehensive competitiveness of enterprises.