Ma Yun: Employees Are In The Company For Three Things.

Q: Although we have repeatedly stressed that the company's goal is "becoming a professional Internet Marketing Company within 3 years, listing in 7 years, and becoming a respected company in 10 years", recently, employees who have resigned for more than a year with "no knowing future directions" and how employees are now being gradually extended to half a year or even 1 months.

Staff turnover above A:1 for more than 3 years is generally greater from probability, so don't be too nervous because employees are full of passion and ideas to discover that is not the same. There are bound to be some ideas.

The goal of the company is to become a professional Internet Marketing Company within 3 years, and become a listed company within 7 years, and become a respected company within 10 years. This goal is relatively empty, relatively false and unrealistic. Employees ask: what does it matter to me? What employees really care about is their housing, marriage, personal growth, their own promotion, their contribution to the company and their contribution to society. If these basic problems are not solved, it is very difficult to retain employees for a long time.

"To become a listed company within 7 years" is not a goal. Listing is a result, not a goal. There are too many companies in China that regard listing as the most important goal, so that once the market is not available, the company will be scattered, and after the listing, it will not be imagined well, and the company will also be dispersed.

"To become a respectable company in 10 years", I think from the first day, we must first become a respected company, a company that is respected by customers, and that will naturally become a respectable company.

Some netizens replied that they should turn the goal into "letting employees earn tens of thousands of salaries within 3 years, allowing employees to buy cars and buy houses within 10 years, and letting every employee hold shares after 10 years". This goal is even more empty. The company can not promise employees to have rooms and cars, because this is a promise you can't afford, just like the general manager can't promise that everyone has rooms and cars, and houses and cars depend on their own efforts.

Some people have asked me, so many Post-80 and post-90 employees of Alibaba, can you afford them affordable housing? I said, I can't promise.

But if Alibaba's post-80s and post-90s employees can't afford to buy a house in Hangzhou, I can't think of finding a few companies that can afford affordable housing in Hangzhou. This is something we really need to think about.

It does not mean that after 80 or 90 years after graduation, there should be housing. The house should not rely on company distribution or state distribution, but also rely on its own efforts, and these efforts should be consistent with the direction of the company's development.

So I think the goal of your company is more like a slogan, a slogan rather than a goal related to employees.

First, my cash income, my salary and bonus are not enough for me to be decent and satisfied. But 90% of the employees are dissatisfied with their wages. This is human nature. People who are satisfied with their wages are either very strong or he has a very good attitude.

So although we can not promise employees to buy a house, let them feel dignified.

Second, the company's corporate culture, to allow employees to work here for two years, whether they have grown up?

Third, whether the growth of the company will bring growth to employees, whether the company's income is high, and whether employees will change, and whether customers will change.

In fact, Alibaba also encountered the same problem, which is very sad for me. For example, the sales staff of Alibaba also face the same problem. Every day is sales, sales, performance and performance. I am also thinking about what changes should be made to employees.

Companies need to create an environment for their employees, but the growth of their employees will ultimately depend on themselves.

If you leave a lot of employees in the company for a year or so, you need to reflect on whether you really care about these employees. If you feel that the company is doing a good job, it's quite right. It depends on the person you are recruiting.

If most employees leave in a year, half a month or a month, the goal of being a respectable company in ten years is very empty.