Versace Re-Enter The Japanese Market

2011/1/18 15:07:00 96

Versace will re-enter the Japanese market, and will further promote brand development in Asia.

Hiroshi Saito was appointed president of Versace Japan.

Versace headquarters CEO Gian Giacomo Ferraris said he was very excited about the new appointment and said he had worked with Hiroshi Saito.

2007-2010 years

Hiroshi Saito

It is the president of Jil Sander Japan. In 2004, when Gian Giacomo Ferraris switched from Gucci, it also joined Jil Sander. It did not switch to Versace gate until 2009.

Ferraris evaluated Saito and said, "he knows a lot.

Luxury goods in Japan

The professional manager of the market is even better at understanding luxury than the native Europeans.

Saito, 60 years old, has worked in the fashion luxury industry for 30 years, and has worked for many luxury brands such as Ermenegildo Zegna, Gucci, Giorgio Armani, Prada and Donna Karan.

In the summer of 2009, Versace pulled out of the Japanese market and closed its 4 stores in Japan.

Ferraris said: "Japan is our key market in the industry, but the Japanese branch did not have it at that time.

Global brand

Consciousness.

In 2009, we withdrew from the Japanese market because we felt that the Japanese branch was unable to meet the requirements of our head office, but our goal was to resume as soon as possible and return in a more important position.

We will enter the best department stores, provide products in line with the Japanese market, uphold a unique and sustainable brand positioning.

Starting in the fall of 2011, Versace, Versace Collection and Versace Jeans lines will be sold in high-end luxury department stores in Tokyo and Osaka.

Ferraris predicts: "brand sales and retail sales will increase significantly in 2011, and there will be a good return on profitability."

After a year of extensive corporate restructuring, the brand has improved in planning, operation, production, logistics and so on, reducing its staff by 25%.

Brand sales in 2010 are expected to reach 280 million euros, up from 268 million euros in 2009, and also exceed the target of 270 million euros made by the original brand.