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Love In Water: A Classic From Perfume Bottles

2011/1/18 16:40:00 113

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Men and women are like two magnets, attracting and competing with each other.

The war of gender is a protracted war.

In this war, the two sides made every effort to convince the other side.

Needless to say, the fatal hormone is the best weapon, and the care for details is undoubtedly the fuse to ignite charm.

Compared with men who like to use low voices and meticulous gentlemanly manners to circle male landmarks, women's equipment is meticulously arrived at home.

In their eyes, they can raise scores or lower their scores by smiling and smiling.

Thus, perfume and clothing became two indispensable armour. They are like two two guardians who are wholeheartedly guardians. They let women smile like Queen's pride after the smoke, and watch the fallen men who fall under the skirt.

When

Perfume

run into sb.

Clothes & Accessories

How confident are you to escape the net they laid down?

From the perfume bottle of Japanese designer KENZO, it has gone out of the sea, and has written a strong one in the enchanting scroll of the clothing capital. "Love in water" has changed from a pure dress or perfume concept to a butterfly, and a balance has been found in the double chanting of vision and smell.

"Wear a woman's fragrance on her body."

This is the interpretation given by Li Cun.

Li Cun's recent photo

Reporter: it is said that the name of water love originally came from a perfume.

Li Cun: Yes.

Kenzo love was originally a water themed perfume created by KENZO, a Japanese designer.

The pure and refreshing temperament of water shows feminine water like tenderness and romance.

Later, designers were inspired by the characteristics of perfume.

create

The clothing brand with the same characteristics of water.

Reporter: do you think there is any special connection between Kenzo's love and the love brand of water?

Li Cun: water love clothing brand is the essence of Kenzo love, romance, clarity, but when you feel the love of Kenzo, you have to close your eyes and smell with your nose, and before you love your clothes, you must open your eyes and feel the surprises of every design detail.

Both are aimed at blooming women with flowery and refreshing sweetness, but only slightly different forms.

Reporter: what kind of consumer group is the brand positioning of water love? Why should such a group be the main consumer group?

Li Cun: the brand positioning of water love is a 18-35 year old consumer group.

This age is the most beautiful and most beautiful period in a woman's life.

The love of water highlights the concept of famous designers from Japan and Hongkong. It is characterized by "simplicity, romance, simplicity and beauty". It shows elegance in simplicity, and shows elegance in simplicity.

Emphasize the rich and varied charm of women in this age group.

It aims at the age of women, such as flowers blooming, to create a conforming image.

Reporter: as we all know, improving the cohesion of a team is very important for shaping the brand image. What aspects do you think are the key to team cohesion?

Li Cun: I think a person must do well before he can fully lead others.

I always think the right order is: to be a man, to do things, to be an enterprise.

What I often say is tea: in view of the product: Ru is for Longjing, for people to learn things, and for old people is heavy. A person should constantly reflect on himself in practice, self correction, and try to improve himself by trying new things and distinguishing merits and weaknesses.

Do your job well, handle your own affairs well before you guide the team.

It is irresponsible for a team to lead a team by leading a team.

Interviewer: what made you decide to join the team?

Li Cun: in the final analysis, it is fate.

I have always wanted to have a brand with vigorous vitality and fresh development ideas.

After touching the love of water, I am attracted by its popularity and good development trend and product diversity. These are essential for the continued development of a brand.

After joining the team, I deeply feel the attraction of our enterprises in the corporate culture and brand building. This makes me decide to stay and grow with the brand, and witness the wonderful performance of water love on the stage of the costumes of Hangzhou city.

Reporter: why do you want to stay in Hangzhou international fashion city?

Li Cun: the decoration and environment here are very good and the service is excellent.

In the future, it will become the largest clothing wholesale market in Hangzhou.

We hope that the love of water can germinate and blossom in this hotbed.

Reporter: there are not many young people who can stand in your present position at your age. What kind of experience do you have to share with those who have just left school?

Li Cun: many college students who have just left school have common faults.

In fact, when you have just stepped out of the school gate and do not have any social experience, learning and settling is very important.

First of all, we must strive to cultivate our sense of responsibility, character and knowledge, and step down step by step towards a higher position.

A long time, you will suddenly find that from quantitative change to qualitative change, has been inadvertently completed.

Li Cun: brand marketing director of Zhejiang Hui Li Tong Industrial Co., Ltd.