Wedding Bird: "Entering The Leisure Wear Is Not Too Late" Zero Start.

After the acquisition of treasure island, 002154.SZ once subsided, but before the Spring Festival, the birds again reported good news.

In January 13th,

According to the announcement, the company intends to purchase 472 thousand shares of famous European clothing in total price of 1 million 362 thousand and 900 yuan, accounting for 19% of the total share capital of famous European clothing.

More Than This,

In November 2010 and December, it invested 15 million 300 thousand of its own capital in the investment of the company and the company.

It accounts for 51% of the registered capital after the capital increase.

According to the reporter's investigation, the purpose of the operation is mainly to enter.

And foreshadowed the sports field.

"The company is in"

The development of the field has just started, and everything starts from zero. "

1 million 360 thousand yuan to test the water

In January 12, 2011,

The fourth session of the ninth meeting of the board of Directors voted 9 votes, 0 abstentions and 0 votes against the adoption of the motion on the acquisition of 19% equity of Shanghai famous European Garments Co., Ltd., and the meeting agreed that the company decided to purchase the stock price based on the net assets determined by the Shanghai audit consulting firm's audit report in November 30, 2010, with the total price of 1362906 yuan being pfered to the 19% stake of Shanghai famous clothing Limited company.

Information shows that

The loss in 2009 was about 9 million 611 thousand and 300, and it only began to make profits in 2010, and the net profit in 2010 (1-11 months) was 3 million 904 thousand and 700 yuan.

However, the main reason that prompted the birds to buy the company is the recognition of its brand influence.

The company said that the brand of Franz, which runs in the name of European clothing, belongs to the field of men's fashion and leisure, and the capacity of the market has increased rapidly and has great potential.

Although European clothing did not become profitable until 2010, after several years of operation, the famous European clothing has already had a certain brand influence. Especially with the expansion of sales scale, the profitability of the channel will gradually increase, and in the long run, it will form a new profit growth point for the company.

It is understood that the name Europe clothing was established in May 2008, mainly engaged in "FRANISTION (flange & amp; s)" brand clothing research and development and sales, with more than 500 employees, has established a sound organization structure and sales management system.

The brand of flangs, which is operated by the famous European clothing, is a medium and high-end fashion business leisure brand. The 30-45 year old white-collar is a consumer group, adhering to the product style of "enjoying the journey", including products.

And so on, the brand development goal is to lead the fashion trend and become the top fashion commercial casual men's clothing brand.

At present, there are more than 140 outlets in the country.

The main markets are concentrated in the southwest and Jiangsu, with more than 90 outlets in all sales channels, all of which are direct battalions.

In 2011, the famous European costumes will increase market expansion and increase the number of outlets to about 180.

No holding.

There are still some regrets about the wedding birds, but they also have a certain mentality of testing water.

Fang Xiaobo told reporters: "we mentioned in the company, Future Ltd to further implement the multi brand development strategy, will not exclude the right time and the right price increase in the proportion of famous European apparel."

Data show that

Mr. Wu Baoshan and Mr. Ge Jinhuan are both natural persons.

Mr. Wu Baoshan pferred all 3 million 328 thousand shares held by him, and Mr. Ge Jinhuan pferred 472 thousand shares of the 2 million 560 thousand shareholding shares to the company, totaling 3 million 800 thousand shares, accounting for 19% of the total share capital of the famous European clothing.

"Zero start" is not too late.

Bidding for 1 million 362 thousand and 900 yuan to buy 472 thousand shares of famous European clothing is not the start of wedding birds.

It is understood that in November 2010 and December, the news birds invested 15 million 300 thousand of their own funds in the investment of the company and the Yale fashion, which accounted for 51% of the registered capital after the capital increase.

It is understood that the company is mainly engaged in the production and sale of low and medium fashion sportswear.

Mainly engaged in acting young fashion, Japan and South Korea style international brand casual wear.

The bird said that the investment will help realize the multi brand and international development of the clothing business, and will effectively expand the original product category of the company.

At this point, the company began to implement the strategy of multi brand and international development of dress business.

It consists of a series of brand names, such as the lucky birds of formal dress, the San Jalo of sportswear, Bylot of sportswear, the Yale of foreign brands, and the flanges of the famous European flag.

You know, news birds always operate.

And is famous for its operation.

The determination to develop casual wear and sportswear.

Fang Xiaobo said that although the company is a zero start, it can not compete with the old brand, but it is not too late to start.

The above investment, for

It means the development of new businesses, and the corresponding companies will also have some risks.

As a result, casual clothing is a fashionable product, with fast updating of styles and fierce competition of brands, and the decline of comprehensive competitiveness of famous European clothing may make the investment return of this company not ideal enough.

In addition, the company does not participate in the management and operation of the famous European clothing, and can not carry out the operation process monitoring.

Fang Xiaobo is unpredictable about his future performance, but he said it is a potential market.