Chain Expansion: 2010 Retail Giants Two Or Three Market Competition

At the end of the year, 2010 was a lot of years.

Look at department stores, real estate developers and retail giants competing in the two or three line cities and specialties.

Retrospect is for meditation and summing up for more intelligent operation.

Where is the road in 2010? Let's explore together.

Keywords

Horse racing enclosure

The real estate regulation policy introduced in April this year has brought new opportunities for China's retail real estate, and domestic business giants are equally optimistic about the operation mode of holding + self operated.

Vanke's leading traditional housing industry started to fight for commercial real estate. First of all, Vanke took a commercial complex project with a total construction area of 250 thousand square meters in Changan, Dongguan, including a landmark commercial building of about 60 stories, and then joined it from CITIC Real Estate in the win win center of the core area of CBD.

Hu Zaixin, marketing director of Poly Real Estate Group, said Pauli will fully sprint the commercial real estate sector.

In the next 3~5 years, the proportion of investment in commercial property will gradually increase to 30% of total investment.

Liu Xiaoguang, chairman of the first real estate company, said that in the next 3 years, the first investment is expected to invest 30 billion yuan and take the road of housing industry combination with industry.

In the next 5~10 years, the number of outlets in the first country will increase to 30.

Lingke, chairman of Jindi group, also said that the development and operation of commercial real estate will become an important strategic plan for the future.

For foreign retailers, the pace of expanding the two or three line market is even more continuous.

Carrefour, TESCO and other foreign retail giants have announced more efforts to open stores in the two or three tier cities.

There are various signs that 2010 is still a year of fierce competition between Chinese and foreign department stores. Foreign retailers try to create a "encirclement ring" through a remote expansion.

As of today, TESCO has successfully owned more than 90 rental real estate stores in China (including 81 hypermarkets and 11 convenience stores in trial stage) and 3 Lifespace Ledu Hui shopping plaza.

Morgan Stanley, Blackstone and other funds have been financing, targeting the commercial property that is mainly shopping centers in mainland China.

The British real estate development and investment company, Gore Nuo group, has set up a $600 million fund to invest in Chinese shopping centers. It is looking for opportunities for real estate development in Shanghai.

Japan's largest retail group, AEON group, is also planning to build two to three dream city shopping centers in Ji'nan and expand Ji'nan as a regional headquarters to the surrounding cities.

Keywords

Shopping Mall

According to the McKinsey Global Institute, China's consumption will increase to 39% of GDP, which is much lower than that of many other economies in the world.

COFCO, Huarun, Wanda and other large real estate groups are looking at the new preferences of Chinese consumers for the time spent in shopping centres, and the retail opportunities created by the acceleration of the fast fashion consumption boom.

In addition, China's per capita purchasing power has a very large growth space. This makes any new entrants have the opportunity to increase the flow of people rather than distract the flow of people, and to increase the spending amount of individual consumers.

The "urban complex", which combines the functions of shopping, dining, entertainment, office, residence, exhibition, conference and so on, is combined in space to form a full service chain for target customers and establish a mutually dependent and mutually beneficial relationship among various parts, thus forming a multifunctional, efficient, complex and unified complex.

The representative is the "Joy City" created by COFCO. Now it has opened Beijing Xidan Joy City, Beijing Chaoyang Joy City, Shenyang Joy City, Tianjin and Shanghai Joy City is expected to open in 2011.

The city of joy can be said to be China's most successful commercial retail companies in the past two years.

Since its opening in December 28, 2007, all of its shops have been rented out in 5 and a half months, attracting 234 brands, of which 46 brands are the first to enter the Beijing market, and the other 58 brands choose it as the first stop to enter Xidan business circle.

Over the past 2 years, the daily sales volume of this monster has reached a peak of 10 million 500 thousand yuan, and the daily traffic volume has reached 200 thousand.

COFCO announced that it will invest 70 billion yuan to build more than 20 joy cities in the whole country. Perhaps Joy City will become the largest commercial real estate complex in China.

Wanda Group has pioneered the new commercial mode of "order commercial real estate" in China, and has become the leading enterprise in China's commercial real estate industry.

At present, 27 large-scale urban complex projects have been opened, and 41 urban complexes are planned to open in 2010. The total area of the property is 6 million square meters, and the annual rental income is more than 3 billion yuan.

At the same time, foreign capital is also optimistic about the profit mode of shopping center format. TESCO's commercial real estate project in China, Lifespace Ledu Hui shopping plaza, is a brand new shopping center specially built for China by TESCO real estate company. It is an integrated shopping center with shopping, entertainment, dining and leisure as an integral whole. The international architectural design, ample parking space, comfortable environment, rich commodities and intimate service provide consumers with a perfect one-stop shopping experience.

IKEA announced that it will invest $1 billion 200 million to build a large regional shopping center to change the single IKEA store format.

At present, the two IKEA shopping centers that have been selected for construction are located in Daxing District, Beijing and Jiangsu Xishan Economic Development Zone (Wuxi), with investment amounts of 500 million and 300 million US dollars respectively.

These shopping centers are mainly "IKEA household" as the main businesses, and then introduce department stores, supermarkets, home appliances, fashion brands, supporting catering, cinemas and other supporting projects.

The shopping center is making extensive contacts with WAL-MART, Carrefour, Da Yun FA, Bailian and other domestic and foreign supermarkets and department stores, attracting investment, and a total of 450 retail brands will be introduced.

According to the retail industry, at present, the profit of the retail industry is getting thinner and thinner. It is difficult to continue to rely on the single department stores, supermarkets and retailing formats. In order to meet the various needs of consumers, it is an inevitable trend to prolong the stay time of consumers and develop multi format business models. The emergence of shopping centers and urban complexes is a successful exploration of the new profit model.

Keywords

Chain expansion

This year is the most active year in the development of chain store chains in China. The scale effect of chain expansion has led these giants to rush ahead.

In a word, it is absolutely royal road to be bigger and stronger.

Guang Bai group is speeding up the implementation of the strategy of expanding the department store retail industry, taking the combination of the development of the province with the development of other provinces, opening up stores and capital mergers and acquisitions, combining the retail industry with commercial real estate, and developing the department stores and other formats. The plan is to develop rapidly with the speed of 3 to 5 stores a year, and strive to become a leading commercial enterprise with competitiveness both at home and abroad.

It is understood that only in the first half of this year, Guang Bai Group signed the Guangzhou Pearl River New Town Sun City, Huadu Phoenix Plaza, and the successful auction of the Beijing road rehabilitation building.

In the second half of the year, the Heyuan shopping center was opened, and the Chengdu store was successfully tested. The Pearl River New Town store also opened at the end of the year. The logistics industry expanded the Kunming Geely project and the East logistics base of the Guangzhou bonded area, and expanded the two new venues by using Guangzhou's spectacle city's international professional platform. The construction of Guangzhou International Commodities Exhibition City and Liuhua exhibition hall is in full swing, and the annual business scale is expected to grow by more than 20%.

The department store of Wangfujing was very active. First, it redecorated the department store in the beginning of the year. In September, it launched the first sub brand, the first store opened in Dazhong temple in December 11th, and opened in the Daxing shop of Wangfujing department in December 11th. As of now, the 22 chain stores have built a first class chain selling network with Beijing as the center and all the central cities in North China, Southern China, southwest, central China and East China. The annual sales revenue has reached 15 billion yuan, and the stock market value has reached about 20000000000 Yuan.

Beijing has always been a center and headquarters of the development of Wangfujing department store.

With the process of urbanization in Beijing, the market has expanded from the Third Ring Road to the six ring. The pfer of consumers has also bred a new development opportunity in Beijing. This is why the Wangfujing department store opened shop in Beijing this year.

At the same time, the Wangfujing department store will carry out the "multi city" development mode in the provincial capital cities. A city will store more shops, forming regional advantages in the local area, and then radiate from these cities to the lower level cities to form "urban agglomerations", which is the strategic planning for the development of Wangfujing department stores.