Zegna'S Time Movie Is Brand With Innovation And Dedication.

Great families make great businesses, great ones make great families.

A great family makes a great company, a great company makes, great, "-"

Italy, the birthplace of Rome Empire, is a fixed movie master in the big screen.

Is the fashion hall that brings together the top luxury brands?

If you really get into her eyes one day, you will see that it is her soul that is full of joyful beauty, lighting the world's culture and art, and the fashion industry that is popular all over the world is her body.

Zegna is one of the perfect combination of Italy's spirit and flesh. What you find in his eyes is not magic or obedience, but a heritage and innovation and dedication.

Now I am going to show you Zegna's time movie on time, and fly gracefully in the family space and time tunnel.

The protagonist of the movie is not Harry Porter's family with witch lineage, but a paranoid teenager and a descendant of his spirit and courage.

The film is one hundred years old, telling about a family's courage, wisdom and vision, and admirable brotherhood.

Everything is so sharp and hearty.

Hazy as if I saw "Paradise cinema" in the young toto through the space and time tunnel, again wandering in the promenade of the movie, in the light and shadow in the pursuit of the fading yesterday's old dream......

A paranoid teenager lights up a dream.

Time returned to the 1892, accompanied by the quiet and elegant melody of Cinema Paradiso. The lens was directed at Trivero in a town at the foot of the Alps in Italy. People in the town still went to work in the fabric factory as usual, selling for their own fabric workshops, which is a technology that has been handed down for hundreds of years.

A child named Ermenegildo Zegna was born.

When the camera switched again, Ermenegildo Zegna had grown into a dreamy, persistent and diligent young man. During the fascist rule, he explored the United States on the eve of Mussolini's war, in order to explore the source of his dream.

In his famous black notebook, he wrote down the name and address of every Italy tailor in New York with an accurate and symmetrical font.

He wrote to his brother every night by letter: "can you believe that these tailors can sell US $180 for suits made of our fabrics?"

"It brings me an eye opener. There are wonderful things and strange things everywhere.

In the eyes of peers, we are arrogant.

To tell you the truth, if we move to the United States, we will be in the same class as Trabaldo Paletta family in other people's eyes.

Ermenegildo Zegna, who is known as a freak, confesses: arrogance is a desire to surpass peers and stand out.

Break the old order and dream into reality.

The brutal reality before the hero is that in the 20s of last century, the entire textile market was monopolized by England and Scotland. But Ermenegildo Zegna knew that Italy's best fabric workers and tailors were bound to do so if they were gathered together.

Clear judgement quickly pformed into absolute decisive action. Under the age of 20, Zegna took charge of his father's textile workshop. At the very beginning, only 3 textile starvation plants were founded, and his own name was set up, and the first brand was born, and the brand of Zegna was born.

He particularly emphasized the perfection of raw materials, design, machine manufacturing, process and technology.

He made up his mind to build Zegna into the world's top men's fabric.

His dedication and dedication to product quality was unique at that time.

In 1938, his fabric was accepted by the Americans and completed the export initiative. In 1945, the fabric with Ermenegildo Zegna label was sold to more than 40 countries in the world.

Tender forests nurture a beautiful vision and mission.

Ermenegildo Zegna drew solitude, vision and responsibility from the Alps.

He seemed to have mastered the mystical art of controlling fate in the arms of the mountains, and continued to brew out a plan, a vision after another.

And nurtured the instinct that he later put into practice with his firm will, Ermenegildo Zegna formed his own, extremely personality, the value system of human and pcendental things in the mountains.

He believes that the development of technology will help him realize his social dream.

Unlike contemporary entrepreneurs, he was not bent on making a fortune. He thought he should give it.

The object is not only to the employees of the company itself, but to everyone.

In 1930, he planted trees on the barren hills of Trivero, planted tens of thousands of conifers and azaleas, and built highways to link Trivero with resort Bielmonte.

In 1932, he built conference halls, libraries, gymnasiums, theaters and public swimming pools in Trivero.

A few years later, medical centers and conservation centers were built one after another.

It is the spirit of Ermenegildo Zegna's innovation and dedication that lays a solid foundation for the future development of the family.

He understands that the natural environment and the health of workers are the well-being of successful enterprises.

Brilliant Legacy

"Dedication is the real meaning of life.

If we examine the next relics from our ancestors today, what will we see?

What they left behind was their contribution to human life.

- Austria psychologist Alfred Adler

In 1966, Ermenegildo Zegna died, leaving four brilliant legacy for his descendants, namely, focus, vision, innovation and dedication.

These virtues were inherited from his blood to every offspring of the Zegna family, especially in innovation and devotion.

Along with her father's footprints, Angelo and Aldo devote themselves to improving public interest in the local natural landscape: thousands of trees have been planted, and a Panoramica Zegna, which is 14 kilometers long, has been built, connecting Bielmonte and Trivero to the resort 1500 meters above sea level, which is 1500 meters above sea level.

In 1963, they invested in the construction of a residential area for workers. Two years later, a ski resort was built at the end of the residential area.

Starting from 1993, the Zegna family began to expand the green area of the Zegna community while building the community in the civil construction area. It expanded to about 100 square kilometers before and after, and formed the Zegna oasis, and set up signs in the oasis to illustrate the vegetation, animal and mineral resources in the area, and also wrote the oasis notes.

In 2004, Zegna oasis project won the "Impresa e Cultura" award, which can be regarded as the Zegna family's contribution to environmental protection, which has been recognized by the whole society.

Like her father, Angelo and Aldo also led the fourth generation of Gildo, Paolo, Anna, Benedetta, Laura and Renata into the company and gradually took over managerial positions.

In the past one hundred years, the goal of Zegna has been expanding in the struggle of several generations, from the beginning of fabric production to subsequent clothing production, brand monopoly and tailor-made.

Through it is the Zegna family's strict pursuit of quality and reputation and the devotion and love of every member of the family. They never joke about Zegna's name.

The construction of a brand is like an artist who treats his work as full of emotion and does everything he can to give his art points instead of adding water.

The fourth generation of heir Laura: "like fate, I always think of the good things about Grandpa. When we are faced with problems in work and solve problems, we must first ensure that this is in line with my grandfather's good will."

Paolo concluded: "the first condition for family success is a sense of mission and a clear goal. My grandfather has a very clear goal: let the fabric made by Zegna become the best men's fabric at that time.

Now, we hope to make Zegna the first place in the luxury men's wear industry.

The second condition is a serious attitude.

When we recognize the goal, we must have a dedication to this goal, and we must do what we say.

The product line development we are doing is entirely within the control of Zegna enterprises. Every product we develop must be carefully studied, and its product design, sales and store services must conform to the requirements and specifications of Zegna.

We must continue to learn new things, discover new things, start new projects, never be afraid of change, and never fear to do things that are different from before.

We are like standing on the tip of the waves. How can we ensure that every time we grow, we are at the top of the wave?

Before the wave reaches the bottom, we have to jump to another point.

I think this is the biggest challenge. "

There is no full stop in the hundred years, but the beautiful semicolon.

There is a saying in the family that every generation has to go up to the next level. Now the brand building has been built to 4 levels, and the future height is predictable and expected.

2010 Zegna brand autumn winter fashion show.

The fourth generation of the family's successors, Gildo, Paolo and Anna Zegna, came out together in the historical retrospective images of the conference's final to pay tribute to the people, to commemorate this great moment, and to set a beautiful semicolon for their father's rivers and sweat.

Narrator: members of the Zegna family, from artisans in Italy town to successful international entrepreneurs, do not advocate a style but a way of life.

That is, to be attentive, caring, low-key and quality.

Brands, like people, face many uncertainties in their growth.

The success of grandparents can not be duplicated, but culture can be passed on.

The Zegna family's legacy is not simply wealth figures, but a continuous spirit and mission like the Alps.

This force promotes the elegance of the brand in a low profile, giving strong power, flying without gravity in innovation, and flying to the next beautiful destination.